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KEYWORD "Marketing Campaign" - 94 RESULTS
Should agents track the Covid testing and vaccination status of staff?

Potential house buyers may be fine with virtual tours during lockdown periods, but as the country opens up, people are going...

24 April 2021

From: Features

Revealed - the thinking behind Zoopla's new look, features and functionality

As the property market continues to boom, competition between portals such as Zoopla, Rightmove, OnTheMarket and Boomin has been hotting up...

21 April 2021

From: Features

OnTheMarket’s crunch date for agent membership

OnTheMarket is to release its full year performance figures to shareholders on June 8. This will be for its trading year to January...

21 April 2021

From: Breaking News

Zoopla unveils new My Home service and multi-million-pound marketing blitz

Zoopla today begins a new marketing drive - the latest move in the fierce battle between Rightmove, Zoopla, OnTheMarket and Boomin. Zoopla is...

19 April 2021

From: Breaking News

Why direct mail has never been more effective

We’ve all spent the past nine months adapting to a more digital way of life. Whether that’s been working from home,...

10 April 2021

From: Features

Why do over 50% of instructions sell with the second agent?

Recently I heard the stat that over 50% of property is sold with the second agent, which was backed up by...

10 March 2021

From: Features

eBay and Amazon use omnichannel marketing - why don’t you?

As a property agent, fancy marketing terminology such as ‘omnichannel’ might not hold too much interest for you right now. We’re in...

06 March 2021

From: Features

Three reasons why you should embrace omnichannel marketing

Let’s address the elephant in the room first - the property sector and how we market properties is changing. Gone are the...

10 February 2021

From: Features

Why Facebook is a great alternative to property portals

While the property industry has suffered far less than other sectors during the past year, it would be short of the...

16 January 2021

From: Features

Zoopla launches marketing onslaught and urges branches to stay open

A 10 week marketing campaign is being launched by Zoopla - and the portal urges agents to stay open as much...

18 December 2020

From: Breaking News

2020 - The year of Boomin?

The agency industry may look back on this year and say: “Well...to be honest we didn’t really see it coming.” No, no,...

28 November 2020

From: Features

How to sell your agency business in 11 key steps

Agents spend their whole careers telling vendors and landlords why they will be able to achieve a better sale price or...

27 October 2020

From: Recruitment & Business Matters

Top 5 tips for successful estate agent social media management

It’s a given these days that your business needs to be on social media. Consumers spend a large portion of their...

27 October 2020

From: Marketing & Social Media

New PropTech products aim to help transparency and Covid safety

New PropTech products continue to appear, many aimed at enhancing transparency in buying and selling, or helping agents adopt new ways of...

24 September 2020

From: Breaking News

Zoopla wins £50k free advertising for ‘out of lockdown’ campaign

Zoopla has been awarded £50,000 of premium ad space with the Telegraph Media Group in recognition of a campaign to help the UK...

24 August 2020

From: Breaking News

Zoopla’s biggest-ever marketing campaign takes fight to Rightmove

Zoopla has revealed details of its biggest ever marketing campaign in a bid to cash in on agents’ growing dissatisfaction with...

07 August 2020

From: Breaking News

Phil Spencer: agents can capitalise on an improving public image

Agents have long been the victim of a poor public reputation, from scoring highly in most disliked profession polls to being...

03 August 2020

From: Breaking News

Leading online agency Housesimple rebrands with immediate effect

The online agency Housesimple has rebranded to become 'Strike' with immediate effect. The news comes as a surprise given the apparent success...

20 July 2020

From: Breaking News

Zoopla to promote online Modern Method of Auction to agents

Zoopla has entered into a partnership with an online platform to promote the so-called Modern Method of Auction option to estate...

15 July 2020

From: Breaking News

Outsourced operator will qualify agents’ leads and follow-up marketing

Outsourced communications provider Moneypenny has launched a new facility called Client Services for agents resuming business. Moneypenny’s 80-strong team of receptionists can...

21 May 2020

From: Breaking News

Fury over Rightmove’s post-lockdown advertising bonanza

There’s been an explosion of anger about Rightmove’s pledge to undertake its biggest-ever marketing campaign - while at the same time...

11 May 2020

From: Breaking News

Rightmove launching biggest-ever marketing campaign - no news on fees

Rightmove says it’s to launch its biggest ever national marketing campaign in a bid to kick-start the market once lockdown eases. The...

07 May 2020

From: Breaking News

Agencies still getting leads and completing deals despite lockdown

It may seem a long time since normal trading took place but many agencies are now finding they are picking up...

24 April 2020

From: Breaking News

Online agency reduced to shock tactics criticising High St firms

Nested is the latest online agency to base a marketing campaign around criticism of established estate agents.  In three 30-second TV ads...

12 March 2020

From: Breaking News

345 branches join Zoopla in one month as leads and searches soar

Zoopla has published a startling set of statistics to demonstrate what it calls “a record January with significant growth in delivery...

13 February 2020

From: Breaking News

Online valuation chief says website widget needs marketing back-up

The people behind an online valuation service is warning agents that having a widget on their website is not enough by...

05 February 2020

From: Breaking News

Property Natter - is local property advertising now yesterday’s fish and chip paper?

For a very long time, it was one of the best ways – if not the best way – of generating...

01 February 2020

From: Features

48 hours with...the largest estate agency in the world

'It's a recipe, not a menu' is a mantra championed by a host of Keller Williams' millionaire estate agents. But what are...

25 January 2020

From: Features

Purplebricks goes for Gold with massive marketing campaign

Purplebricks today launches its media campaign as ‘The Official Estate Agent of Team GB’ for this summer’s Olympic Games. Today’s PR onslaught...

22 January 2020

From: Breaking News

Agents can capture automated valuation leads even if they quit process

The ValPal Network claims its new product allows agents to gather the maximum amount of information from customers using its automated...

21 January 2020

From: Breaking News

See it here first! Zoopla’s new ad going live on Boxing Day

Zoopla is launching a new eight week marketing campaign on Boxing Day - and Estate Agent Today has an exclusive look at...

23 December 2019

From: Breaking News

Portals say future changes will be for agents - not to be simply 'disruptive'

Here’s the final part of our questioning of the three portals based on comments and queries from our readers - thanks...

12 December 2019

From: Breaking News

How can estate agents sell 20% of stock before it hits the market?

If agents ran their databases more efficiently, the property portals might find themselves redundant. Controversial opening statement aside, the reality is that...

10 July 2019

From: Features

Advertising tips: be big, bold and back it up

My experience in marketing over the last 10 years has been an interesting journey, however I don’t want to bore you...

08 June 2019

From: Features

Property Natter: has Purplebricks' bubble now officially burst?

Whether you love or hate it, Purplebricks has undoubtedly left its mark since arriving on the scene in 2015 – much...

18 May 2019

From: Features

OnTheMarket takes to the air with commercial radio campaign

OnTheMarket will be “blanketing the commercial radio landscape” as well as engaging in sports and agency industry sponsorship programmes over the...

04 March 2019

From: Breaking News

Lee Dahill, Director of Sales for the Today publications and The ValPal Network

Who are you? I’m the Director of Sales for both the well-known industry leading Today publications and The ValPal Network. Leading publications: Estate...

12 February 2019

From: 60 Second Interview

Online valuations mean more leads, says The ValPal Network

Agents need to focus on more targeted marketing using a mix of traditional and modern methods to optimise their position in...

29 January 2019

From: Breaking News

Estate agency boards - the marketing maverick

Every day thousands of estate agency boards are erected across the UK. Even in the digital age the board remains one...

23 January 2019

From: Features

OnTheMarket: share price at all-time low ‘but should be profitable this year’

Shares in OnTheMarket hit another new low of 75.7p yesterday, dropping over nine per cent on the day and falling well...

23 January 2019

From: Breaking News

Big sole agency deal won by hub agent thanks to social media

A firm which recently joined the ‘hub club’ of agencies using centralised services offices says its won a major new build...

17 January 2019

From: Breaking News

Agents advised: Don't head off ho-ho-home too early this Christmas

Estate and letting agents are being warned not to slow down too early in the run up to Christmas as it...

21 November 2018

From: Breaking News

Emoov sale ‘must be done in days - time is of the essence'

Time appears to be running short for the sale of troubled online agency Emoov. An Emoov insider has told Estate Agent Today...

19 November 2018

From: Breaking News

How can the modern agent use print marketing to their advantage?

Over the last 10 years, so much has changed within the marketing sector, including the surge of mobile use, the way...

19 September 2018

From: Features

New blow to house raffles - refunds after unforeseen circumstances

The brief but troubled history of individuals and companies attempting to raffle homes as prizes has received another blow as a...

21 August 2018

From: Breaking News

allAgents takes on OnTheMarket as it says it will become a portal

Independent review website allAgents says its ultimate ambition is to be a serious rival to existing portals like OnTheMarket. Unveiling a new...

21 August 2018

From: Breaking News

Marketing automation can make your business smarter

When Oakland A’s, a small-market team, stunned the baseball world 16 years ago by transforming itself into world-beaters on a shoestring-budget,...

11 August 2018

From: Features

Free-to-list property portal launched for estate agents

A property portal that describes itself as free-to-list has launched today, taking the industry by surprise - however, at least one...

06 June 2018

From: Breaking News

PropTech Today: UK PropTech Awards 2018 - the winners

There is a lull in my imminent flat sale. Just no activity at all, despite a price reduction!  So, I am forced...

09 May 2018

From: Breaking News

Online agencies grab more market share in past four months says analyst

One of the world’s leading agency and PropTech analysts says the race is on for who comes second in the UK’s...

08 May 2018

From: Breaking News

The ten worst mistakes to make when selling your business

I have sold hundreds of lettings businesses over the last twenty-five years. Based on this experience, these are the mistakes that you...

02 May 2018

From: Features

Property Natter: Day in the life of...a Group Managing Director

For part two of the 'Day in the life of' series, I spoke to Peter Kavanagh, who first joined Romans in...

24 March 2018

From: Features

How to get the best out of an instant online valuation tool

One of the most important aspects of running a successful estate or letting agency is being able to generate new business...

21 March 2018

From: Features

PropTech Today: Who would you vote for at the UKPA Awards?

The UK PropTech Awards are fast approaching. The window is open for applications and nominations and on May 2, the winners...

07 March 2018

From: Breaking News

Is print advertising for estate agents dead and buried?

The printing industry is in the midst of a decline as digital products and services displace printed materials, which is why...

03 February 2018

From: Features

OnTheMarket announces float details - but no timetable yet

OnTheMarket has announced some details of its IPO and the launch of its stock market flotation - but it has given nothing...

11 December 2017

From: Breaking News

Video and marketing bid to promote No Sale, No Fee agency model

The Guild of Property Professionals is launching a marketing campaign to promote the benefits of the No Sale, No Fee estate...

02 November 2017

From: Breaking News

Was this the week the agency industry changed for good?

I’ve been in France for the past few days and depending on your viewpoint, I made a spectacularly good or singularly...

09 September 2017

From: Features

easyProperty relaunches, claiming to be UK's second-biggest hybrid

easyProperty has unveiled details of its relaunch, declaring itself to be the UK’s second largest hybrid estate agency - second only...

07 September 2017

From: Breaking News

eMoov looking to 'go mainstream' with recruitment of new marketing chief

Online estate agency eMoov has announced the appointment of a new marketing expert. Lucy Milne - formerly marketing director of Just Eat...

05 September 2017

From: Breaking News

Portal Wars - OnTheMarket to demutualise and float on stock market

Agents’ Mutual has confirmed that it proposes to form a new company, OnTheMarket plc, to list on the AIM market of...

04 August 2017

From: Breaking News

Five things you should know about data mining

Our recent roundtable on the government’s proposed ban on letting agent fees charged to tenants generated ten tips for growing your...

08 July 2017

From: Features

Why agents need to do more to promote value for money

The fees charged by estate agents receive a lot of coverage in the press - and rarely for positive reasons. Negative...

06 July 2017

From: Sponsored Content

Is your company missing calls-and vital business opportunities

Whether it is a small or large business you run, one of the most important tasks a business can undertake is...

27 June 2017

From: Sponsored Content

Another Guild link-up - this time it's with an online auction firm

The Guild of Property Professionals, which earlier this month merged with easyProperty, has now announced a new link up, this time...

21 June 2017

From: Breaking News

Purplebricks share price dips following California launch announcement

The share price of hybrid estate agency Purplebricks dipped yesterday after it announced its US expansion will begin in California. Purplebricks' share...

15 June 2017

From: Breaking News

Sealed bids: buying agent says process should be more transparent

The sealed bids process - where purchasers submit their final offer by a specific time and date - should be more transparent,...

13 June 2017

From: Breaking News

Using call tracking to boost the impact of your marketing

We live in world where the online economy is just as important as the offline economy. Whether your business is online...

12 June 2017

From: Sponsored Content

‘Fake agents’ are crippling independents’ reputations and livelihoods

Think ‘fake agents’ are no threat to your business? Think again. The rise of online agents - dubbed by some as...

12 May 2017

From: Features

Guild chief says aggressive online agency marketing lacks integrity

The new chief executive of the Guild of Property Professionals has accused some online agents of carrying out “aggressive” marketing campaigns...

26 April 2017

From: Breaking News

How to get press coverage for your business

Being featured in newspapers, magazines and websites, as well as on radio and TV, can be a great way to build...

22 April 2017

From: Features

How can estate agents secure more new build housing instructions?

Lots of people buy new-build due to the perceived lack of hassle with maintenance, as they are built to the latest...

28 January 2017

From: Features

Agency's sales area has Versace carpets and Harrods windows

The Middle Eastern property development company Emaar - at one time the owner of Hamptons International estate agency - is using...

26 January 2017

From: Breaking News

Genuine concern for staff well-being is the most powerful motivator

After two long years, Moneypenny finally moved into its new headquarters over the summer.  It was a milestone we had all been...

07 October 2016

From: Features

Sarah Beeny's Tepilo agency seeks to double in size within six months

Sarah Beeny’s Tepilo agency says it intends to more than double its size in the next six months and cites Purplebricks...

17 June 2016

From: Breaking News

Vendor has been running campaign against bankrupt agency since 2014

A disillusioned vendor has been running a campaign against standard term agency contracts for almost two years.  Paul Tranter has been specifically...

03 June 2016

From: Breaking News

Online, traditional – can we learn anything from the conveyancing industry?

I have spent the last 20 years working within the conveyancing business, alongside estate agents and I can’t help feeling a...

06 May 2016

From: Features

Five reasons to choose Gnomen as your software provider

Finding the right estate agency software supplier can be difficult and time-consuming. It's increasingly important to find a partner that suits your...

05 May 2016

From: Sponsored Content

Purplebricks splits from ad agency but pushes on with marketing campaigns

Purplebricks and its ad agency BMB have split - but the hybrid agency is nonetheless reported to be on the verge...

25 March 2016

From: Breaking News

Prospecting made easy this spring

We're all wise to the fact that spring is typically the busiest time of year for the property market. The financial...

23 February 2016

From: Sponsored Content

Your Move's biggest-ever marketing campaign kicks off today

Your Move has announced what it claims to be “a major integrated marketing and media campaign which aims to raise brand...

11 January 2016

From: Breaking News

Zoopla to launch its biggest-ever marketing campaign on Boxing Day

Zoopla is launching its biggest ever national marketing campaign including new national TV adverts from Boxing Day. The campaign is called Knowing...

15 December 2015

From: Breaking News

Care home rooms being sold as buy to let investment properties

Newspapers and other journalists’ outlets are reporting that rooms in care homes are being offered to purchase as buy to let...

14 December 2015

From: Breaking News

OTM finds out what happens when 'rent a crowd' goes home

OnTheMartket (OTM) recently wrote to its membership saying how well its doing, how membership has increased beyond expectations and how it...

27 November 2015

From: Features

Industry awards – what are the benefits?

As the year draws to a close, awards season is in full flow. It’s a time to reflect on the highs...

27 November 2015

From: Features

Private sales website announces January marketing campaign

The private sale website EMOH has announced that it's to have a "hard hitting marketing campaign" in the New Year in...

23 November 2015

From: Breaking News

Win more valuations and new instructions

Start increasing stock levels today using Ravensworth's Marketing Toolkit. We understand that stock can be hard to come by in today’s competitive...

21 October 2015

From: Sponsored Content

Out with the old, in with the new (homes)

Property journalists, and more than a few estate agents, are beginning their annual autumn ritual – forecasting what’s going to happen...

16 October 2015

From: Features

Two more estate agency chains set up new homes consultancies

Two more agencies have set up new home divisions - a barometer of how they anticipate residential development becoming a bigger...

15 October 2015

From: Breaking News

Tepilo unveils new ad - and a prize visit from Sarah Beeny

Tepilo has launched a new TV advertisement and is offering new clients the chance of a personal visit to their home...

02 September 2015

From: Breaking News

Ex-Virgin brand executives step up to Purplebricks board

Hybrid estate agency Purplebricks has revealed that two former Virgin brand and marketing experts who have been with the agency since...

12 August 2015

From: Breaking News

Zoopla launches new nationwide marketing campaign

Yesterday we reported Rightmove’s new TV advertisement - today, Zoopla announces the launch of a new national marketing campaign which includes...

11 August 2015

From: Breaking News

eMoov launches latest TV campaign

Online estate agency eMoov launches its second marketing campaign this week following on from its TV debut last year. The return of...

24 April 2015

From: Breaking News

A direct solution to winning new instructions this spring

Make your market aware that now is the time to make a move. Effectively manage your direct mail and door drop campaigns...

22 April 2015

From: Sponsored Content

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