Archive

A new agency has launched, describing itself as being “dedicated to creating extraordinary marketing for extraordinary homes across Hampshire, Surrey and...

In the bustling world of social media, success isn't just about posting content; it's about fostering engagement, maintaining consistency, and implementing...

Former global chief executive of Fine & Country Simon Leadbetter has joined home staging firm Lemon and Lime Interiors as fractional...

The world of PR can feel like a crowded marketplace, where shouting your message the loudest doesn't guarantee anyone hears it....

OneDome has launched a new advertising campaign along the theme of  '#PaperbagorOneDome'.  The campaign will feature mini campaigns that aim to humorously...

Propertymark has welcomed the reappointment of Julie James as the new Welsh Housing Minister. Timothy Douglas, head of policy and campaigns at...

Happy birthday to us….and all members of the The ValPal Network! We are celebrating a decade in business and in those 10...

Agents would be happy to pay for regulation but the sector should be wary of costs, a Propertymark executive has told...

A network uniting ethical estate agents has officially launched today with 25 members. The Ethical Agent Network (EAN) is led by industry...

Representatives from Propertymark, Trading Standards and The Property Ombudsman (TPO) are set to discuss estate agency regulation in the House of...

The Government has published long-awaited reforms to its National Planning Policy Framework, confirming that local housebuilding targets will be advisory rather...

Agents are hoping for further support for the housing market north of the border as the Scottish Government prepares to set...

One of the most heart-warming parts of my job is having the privilege to be the patron of Agents Giving, the...

Welcome to this week’s Agents Do Charity, our chance to salute those who do so much to help others. If your agency...

Propertymark has expressed its opposition to Scottish Government plans to increase council tax premiums on second homes. Speaking to the Scottish Parliament’s...

Propertymark has written to the Housing Secretary Michael Gove to reiterate its longstanding call for regulation of property agents. The agency trade...

Propertymark has given its backing to commitments from the Housing Minister on the long-awaited next steps of leasehold reform. Timothy Douglas, head...

Agency website and digital marketing company Property Webmasters has partnered with social media proptech firm Flow. The collaboration will provide clients with...

Tangible, tactile, and tested. Those are the three words that Royal Mail used to describe direct mail marketing campaigns. Despite living in...

Welcome back to the second instalment of our blog series on social media marketing tips for estate agents! In part one,...

It’s no secret that sea levels are rising, leaving millions of homes at risk globally and according to a recent report,...

Former Homesearch head of training and development Simon Gates has been appointed as a non executive director of Chris Buckler’s new...

Independent estate agency Hat and Home has released a sneak peak of its 2023 brand marketing campaign.  Renowned for its distinctive advertising...

An agency brand has partnered with Sticklepath Parish Council to promote safer driving and lower speed limits. Stevens Estate Agents in Okehampton...

Whether you know them as sold-in-your-area campaigns, sold-on-your-road postcards or 20:20s, the practice of prospecting 20 doors up and 20 doors...

One of the most valuable, most successful and most recognisable brands worldwide is Coca-Cola. And we have all wondered, at least...

A Propertymark-supported amendment that aimed to bolster support for leaseholders in unsafe buildings failed to gain approval in the House of...

Agents will receive automatic updates for ‘on market’ and ‘sold/let’ by area under the latest innovation from prospecting tool, Spectre. It will assist...

New 2023 research from Open Property Group found that just 41% of homes in England meet the recommended Energy Performance Certificate...

Considering the cost it takes to get a lead – from advertising to PR to relationship building – could you be...

A regional estate agent has outlined how the rise and fall of Purplebricks has actually been a good thing for high...

Higher utility and staffing costs pushed profits down in Savills’ UK residential business last year. The property and agency brand revealed in...

Did you know that 46% of withdrawn properties will return to the market within 24 months? Here are 3 steps showing...

2023 has been coined as ‘the year of AI adoption’, and with this technology trickling down to almost every sector, its...

For agents who take full advantage of new developments in technology in 2023, it’s a chance for them to move ahead...

Estate Agent Today publisher Angels Media and Facebook expert Paul Long have teamed up to launch a new social media lead...

Inside this short article, my goal is to simply highlight the four most common mistakes l see from reviewing agents' Google Ad...

Propertymark has called for Stamp Duty incentives and wider funding to make homes more energy efficient. It comes as Chancellor Jeremy Hunt...

Agents have been getting into the Christmas spirit and recognising the colder weather when it comes to charity this week. Whatever the...

Propertmark is calling for a 12 month exemption on additional Stamp Duty rates to boost rental property supply. The issue will be...

A new mobile-based agency franchise network has launched, offering agents zero fees and what it describes as the choice of remote,...

New Chancellor Kwasi Kwarteng is expected to unveil the Government’s so-called “plan for growth” today during a mini-Budget. The property market is...

Many experts are predicting that house price growth will slow for the remainder of the year as the cost of living...

Yesterday’s publication of Purplebricks’ annual results – which made for very difficult reading for the troubled brand – came as part...

The last week has been dramatic even by the standards of UK politics, with a Cabinet and junior minister rebellion bringing...

Facebook has been a platform which has opened the door to those looking to advertise their services in exceptional ways. Digital...

Housebuilders are being offered a new way to sell developments on Zoopla with zero marketing costs. The portal has launched a Pay-On-Exchange...

Estate agency software provider Street.co.uk has announced an integration with lead generation tool Spectre to help agents secure instructions. Agency firms that...

Agents have pledged to keep a close eye on planning reforms amid a proposed overhaul announced in the Queen’s Speech yesterday. Prince...

The government’s legislative agenda will be set out this morning in the Queen’s Speech and there are plenty of potential laws that...

The property industry is fortunate in including many great people, doing great work across a range of businesses – from traditional agency...

Propertymark has given its backing to the ban on ground rents for new leasehold properties and has reminded agents of their...

The government’s long awaited Energy Security Strategy has failed to spark excitement among estate agents. The government unveiled its plans to create...

For the record, this isn’t my last Industry Views for Estate Agent Today, although by the time you read this I'll be...

A three-branch agency in the south west has launched a franchise model which it says should appeal “to those wanting a...

With Boomin nearly turning one, I decided to catch up with Michael Bruce, the co-founder of the property website and more...

The industry has reacted to the Spring Statement by breathing a sigh of relief that nothing was likely to cause damage...

The OneDome group websites - OneDome itself and nethouseprices - are launching their largest ever advertising campaign. It will target buyers and...

The government is considering seizing British property owned by Russian oligarchs on the sanctions list without paying compensation. The Financial Times says Housing...

A popular myth suggesting 50 per cent of homes sell with a second agent, is simply untrue. That’s the claim from property...

Agents have told Housing Secretary Michael Gove that his Levelling Up agenda needs to include positive efforts to bring hundreds of...

Propertymark has backed a call for stamp duty incentives to be introduced to drive forward domestic energy efficiency. The trade body’s policy...

A bid to regulate second home ownership in part of the UK through changes to planning policy will add complexity and...

In the first few months of 2022, agents have experienced some of the lowest stock levels in several years. The number...

Timothy Douglas, Head of Policy and Campaigns at Propertymark, analyses the impact that the lack of available data is having on...

The Experts in Property trade group has cut its subscription and rolled out marketing initiatives in a bid to woo new...

Data, when used to its full potential, holds the key to the property market’s growth. The reason for this is the...

Propertymark has appointed an insider to the key role of policy adviser - effectively the position vacated last month by industry...

Propertymark is reiterating its view that energy efficiency and EPC changes being considered by government must take account of property age...

At the risk of mixing my metaphors, any mention of energy has become something of a blue touch paper in the...

It really is beginning to look a lot like Christmas – just a week to go now. Presents all wrapped and...

Propertymark has criticised the government over poor house building figures. New figures from the Department for Levelling Up, Housing and Communities show...

Well it’s about time isn’t it? We mean winter - it’s here at last, with white, wintry weather that gets us...

Who are you and what does it say on your business card? David Ruddock – Partner and Head of Residential Sales Operations...

Zoopla says its new In-Search ads have secured over 38m impressions since their launch.  ‘In-Search’ ads are hosted on Zoopla’s listings search...

Agents trade body Propertymark has given its verdict on yesterday’s Budget with this statement - “Some good news but it leaves...

Disclaimer: This article is intended for information only and does not constitute legal advice. As part of its 2020 budget, the UK...

There’s a rising number of over-65s but a short supply of suitable affordable properties for them, Propertymark has told government. The agents’...

A PropTech operator claims that agents currently pay around £250 per lead, averaging costs of different sources ranging from Google Ads...

A PropTech entrepreneur is advising agents not to settle for simply having their websites up and running, and instead using CRM...

Purplebricks has hired another creating PR agency to work on its consumer campaign. Taylor Herring - part of the larger Publicis group...

Propertymark has welcomed the move by Housing Secretary Robert Jenrick to help make certain leasehold flats more attractive to would-be buyers...

Former Chancellor of the Exchequer Philip Hammond and strategist Sir Lynton Crosby - the architect of many Conservative election campaigns -...

Zoopla has launched a new advertising innovation which it says will help both agents and housebuilders as they seek to capitalise...

Purplebricks will this week reveal the result of almost two years of trials into a new pricing structure.  The details will come...

Welcome to the start of another week and as the housing market continues at full pelt, so does the movement of...

The policy and campaigns team at Propertymark, headed by Mark Hayward, has been expanded after what it calls “a number of...

One of the men behind the defunct Emoov online estate agency has re-emerged as the head of a marketing service. The service...

A leading industry supplier says there’s been a jaw-dropping 495 per cent year-on-year increase in digital spend from agents - and that...

You could make about 65 more cold calls, or hold 13 more viewings, or you could take a power-nap every day...

The biggest news story in town this last week – which has brought people who don’t usually like or watch football...

OnTheMarket is to release its full year performance figures to shareholders on June 8. This will be for its trading year to January...

We’re officially transitioning to summer – marked by the clocks going forward and warmer weather – just as restrictions start to...

We’ve all spent the past nine months adapting to a more digital way of life. Whether that’s been working from home,...

Purplebricks is this summer starting a £7m campaign in a bid to to increase market share, using a new media partner. The...

The launch of Boomin has been and gone with, perhaps, something less than its expected fanfare of publicity. Of course there are...

OnTheMarket has signed a big media deal with the UK’s largest news publisher. The deal is with Reach, which owns nine national...

Yopa has instructed two companies to help with its brand building as it battles with other major online players. It’s appointed M.i. Media...

One of the biggest trends in recent times, as a direct result of the pandemic, is the concept of working from...

As a property agent, fancy marketing terminology such as ‘omnichannel’ might not hold too much interest for you right now. We’re in...