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KEYWORD "Campaigns" - 101 RESULTS
Four ways to maximise your lead-handling

In a marketplace as competitive as the property industry, you may think that generating leads is the most important focus for...

20 July 2019

From: Features

How can estate agents sell 20% of stock before it hits the market?

If agents ran their databases more efficiently, the property portals might find themselves redundant. Controversial opening statement aside, the reality is that...

10 July 2019

From: Features

104 viewings in one day and 22 offers - is this a record in a 'slow' market?

Stories of a slow property market due to an ongoing lack of supply and Brexit woes have been well-documented in recent...

08 July 2019

From: Breaking News

Purplebricks for the high jump as it sponsors Olympics Team GB

Purplebricks is the “Official Estate Agent Of Team GB” for the build-up to and completion of next summer’s Olympics in Tokyo. It is going...

20 June 2019

From: Breaking News

Advertising tips: be big, bold and back it up

My experience in marketing over the last 10 years has been an interesting journey, however I don’t want to bore you...

08 June 2019

From: Features

Property Natter: has Purplebricks' bubble now officially burst?

Whether you love or hate it, Purplebricks has undoubtedly left its mark since arriving on the scene in 2015 – much...

18 May 2019

From: Features

ARLA Propertymark Conference 2019 – three key talking points

The recent ARLA Propertymark conference featured a hugely interesting line-up of speaks and session during a watershed time for the lettings...

13 April 2019

From: Features

Property Natter: great advertising campaigns for independent estate agents

When you think of the best ad campaigns – from moustachioed opera singers and talking meerkats to millions of bouncing balls...

06 April 2019

From: Features

Agents urged to ‘Think Smarter Marketing’ by top industry experts

Four high-profile industry figures have sent an open letter urging agents to think about what they call “smarter marketing” in a...

27 March 2019

From: Breaking News

OnTheMarket introduces new features - but only for agents who pay

In another bid to take on Rightmove, OnTheMarket is introducing a new range of advertising products which will enable agents to...

19 March 2019

From: Breaking News

Rent controls won’t solve London’s shortage of affordable housing stock

The topic of introducing rent controls in London crops up time and time again in our industry. But it’s been hitting...

16 March 2019

From: Features

How to keep landlords happy in 2019

Competition for landlords will be fiercer than ever this year. Landlords are facing a raft of changes and will likely be...

06 March 2019

From: Features

Online agency business tries to avoid Emoov fall-out with ‘realistic’ crowdfund

The first major estate agency business to launch a crowdfunding bid since the controversial collapse of Emoov has emphasised its “realistic”...

14 February 2019

From: Breaking News

Lee Dahill, Director of Sales for the Today publications and The ValPal Network

Who are you? I’m the Director of Sales for both the well-known industry leading Today publications and The ValPal Network. Leading publications: Estate...

12 February 2019

From: 60 Second Interview

OnTheMarket reaches 12,500 agency branches after sustained marketing

OnTheMarket says it now has listings agreements with more than 12,500 estate and lettings agency branches. In a statement to shareholders and...

05 February 2019

From: Breaking News

Online valuations mean more leads, says The ValPal Network

Agents need to focus on more targeted marketing using a mix of traditional and modern methods to optimise their position in...

29 January 2019

From: Breaking News

How can estate agents build their online reputation?

When it comes to building online reputation, Google is king. It is estimated that over 90% of consumers Google a business before...

19 January 2019

From: Features

It’s time to upgrade your AML armoury

The government has moved to crack down on money laundering in the UK with a new campaign focusing on the accountancy,...

16 January 2019

From: Features

Propertymark brand has been a big success says NAEA

The introduction of the Propertymark brand as a ‘consumer friendly’ umbrella name for a series of trade bodies has been a...

23 November 2018

From: Breaking News

Agents advised: Don't head off ho-ho-home too early this Christmas

Estate and letting agents are being warned not to slow down too early in the run up to Christmas as it...

21 November 2018

From: Breaking News

Are online agencies in trouble? Investors will decide

However mild the weather may have been for most of us, it’s a cold autumn for the online estate agency market...

10 November 2018

From: Features

Data is a conversation starter (really!)

Rather like doctors, estate agents are present at critical points in our lives – moving in together, bidding farewell to a...

07 November 2018

From: Features

Agents Do Charity - and it's November already...

You don’t need EAT to remind you that Christmas is now just next month.  Many agents are gearing their fund-raising to that...

02 November 2018

From: Breaking News

The dos and don’ts of email marketing

Given that ‘UK buyers are the most digitally active home hunters’, with HSBC’s Beyond the Bricks report stating that 90% of...

24 October 2018

From: Features

Yopa's new marketing boss aims to challenge estate agency norms

Yopa - the online agency enjoying large-scale financial backing from Savills and LSL Property Services, the owner of Your Move -...

11 September 2018

From: Breaking News

Property Natter: setting the record straight on SEO and subdomains

Fake news has become the popular catchphrase of a certain orange-tinted president in recent years. And everyone, from tech giants like...

08 September 2018

From: Features

Five simple ways to improve renter satisfaction

For too long the private rented sector has been complacent towards customer satisfaction. In the changing rental landscape, the smartest letting...

25 August 2018

From: Features

allAgents takes on OnTheMarket as it says it will become a portal

Independent review website allAgents says its ultimate ambition is to be a serious rival to existing portals like OnTheMarket. Unveiling a new...

21 August 2018

From: Breaking News

Marketing automation can make your business smarter

When Oakland A’s, a small-market team, stunned the baseball world 16 years ago by transforming itself into world-beaters on a shoestring-budget,...

11 August 2018

From: Features

How can agents save time on their core marketing activities?

In a world increasingly obsessed with all things digital, it's no surprise that many estate agents are choosing to experiment with...

01 August 2018

From: Sponsored Content

Bonjour! Meet the prime London agent who lives in the south of France

A senior agent says an innovative business model allows him to work in prime central London - even though he lives in France.  Former...

06 July 2018

From: Breaking News

Free-to-list property portal launched for estate agents

A property portal that describes itself as free-to-list has launched today, taking the industry by surprise - however, at least one...

06 June 2018

From: Breaking News

Online agencies grab more market share in past four months says analyst

One of the world’s leading agency and PropTech analysts says the race is on for who comes second in the UK’s...

08 May 2018

From: Breaking News

Foxtons calls time on new branches as emphasis shifts to IT and people

Foxtons says its long-term branch expansion programme is now “largely complete” and it is shifting its attention to using technology to...

05 April 2018

From: Breaking News

Property Natter: Day in the life of...a Group Managing Director

For part two of the 'Day in the life of' series, I spoke to Peter Kavanagh, who first joined Romans in...

24 March 2018

From: Features

How to get the best out of an instant online valuation tool

One of the most important aspects of running a successful estate or letting agency is being able to generate new business...

21 March 2018

From: Features

Fast track to franchise success - are you ready to be your own boss?

For many estate agents seeking to become entrepreneurs, the idea of starting their own business is undoubtedly daunting, especially when going...

17 March 2018

From: Features

Property Natter: Day in the life of…Winkworth’s head of brand

In the first of an ongoing series exploring the people who make the property industry tick, I catch up with James...

10 March 2018

From: Features

Is print advertising for estate agents dead and buried?

The printing industry is in the midst of a decline as digital products and services displace printed materials, which is why...

03 February 2018

From: Features

Property Natter: an eco-friendly approach and the importance of GDPR

In recent years January has become the month of detoxes, fad diets, health kicks such as Dry January and Veganuary, and...

27 January 2018

From: Features

OnTheMarket announces float details - but no timetable yet

OnTheMarket has announced some details of its IPO and the launch of its stock market flotation - but it has given nothing...

11 December 2017

From: Breaking News

New analysis shows Purplebricks' massive domination of online sector

A long-standing traditional agent says the real success of online agencies is not their share of the market but that they...

18 October 2017

From: Breaking News

Speculation grows over Agents' Mutual float timetable

Agents’ Mutual is officially making no comment on the timetable for the company flotation but speculation within the industry is mounting...

12 October 2017

From: Breaking News

Purplebricks to spend almost $2m a month on TV and radio ads in US

Purplebricks has given more details of its activities in the United States, where it is hoping to break into a market...

14 September 2017

From: Breaking News

Was this the week the agency industry changed for good?

I’ve been in France for the past few days and depending on your viewpoint, I made a spectacularly good or singularly...

09 September 2017

From: Features

Online agency YOPA and Savills launch TV ad campaigns this weekend

Online estate agency YOPA - well known recently for advertisements featuring the Village People - is this evening launching a new...

08 September 2017

From: Breaking News

Charity blasts stamp duty critics 'wanting to sell £1m-plus mansions'

Shelter, the campaigning charity that has been hugely critical of private landlords and letting agents in recent years, has now launched...

17 August 2017

From: Breaking News

Rightmove at final stage of selecting new creative ad agency

The marketing magazine Campaign reports that Rightmove is seeking new creative consultants for future marketing and advertising campaigns. "We haven’t changed our...

11 July 2017

From: Breaking News

Five things you should know about data mining

Our recent roundtable on the government’s proposed ban on letting agent fees charged to tenants generated ten tips for growing your...

08 July 2017

From: Features

Why agents need to do more to promote value for money

The fees charged by estate agents receive a lot of coverage in the press - and rarely for positive reasons. Negative...

06 July 2017

From: Sponsored Content

Is your company missing calls-and vital business opportunities

Whether it is a small or large business you run, one of the most important tasks a business can undertake is...

27 June 2017

From: Sponsored Content

Sealed bids: buying agent says process should be more transparent

The sealed bids process - where purchasers submit their final offer by a specific time and date - should be more transparent,...

13 June 2017

From: Breaking News

Using call tracking to boost the impact of your marketing

We live in world where the online economy is just as important as the offline economy. Whether your business is online...

12 June 2017

From: Sponsored Content

‘Fake agents’ are crippling independents’ reputations and livelihoods

Think ‘fake agents’ are no threat to your business? Think again. The rise of online agents - dubbed by some as...

12 May 2017

From: Features

Guild chief says aggressive online agency marketing lacks integrity

The new chief executive of the Guild of Property Professionals has accused some online agents of carrying out “aggressive” marketing campaigns...

26 April 2017

From: Breaking News

How to get press coverage for your business

Being featured in newspapers, magazines and websites, as well as on radio and TV, can be a great way to build...

22 April 2017

From: Features

Two more years of government pain for the industry

My apologies if this causes you to break your Easter egg with a little too much aggression, but I reckon the...

15 April 2017

From: Features

A poor advert for the agency industry

There’s good and bad in every industry and at first sight, this week has been one where the good have won...

01 April 2017

From: Features

Property Natter: How to improve your agency - a view from the inside

For my latest Property Natter I have sought the opinions of two well-known property consultants - Michael Day, managing director of...

01 April 2017

From: Features

Budget 2017: Pleas for reform fall on deaf ears

Chancellor Philip Hammond delivered his first Budget this week pledging extra funding for the NHS, transport in the Midlands and the...

11 March 2017

From: Features

Agency promises not to make competitor comparisons in future ads

A Hampshire estate agency has promised the Advertising Standards Authority (ASA) not to make competitor comparisons which cannot be independently verified...

08 March 2017

From: Breaking News

Kevin Ward, Agent Locator

1) Who are you? Kevin Ward – Director and founder of Agentlocator.co.uk 2) For those not familiar with Agent Locator, can you explain...

16 February 2017

From: 60 Second Interview

A new site that supports and promotes high street agents

A new website supporting high street estate agents has recently launched. Agent Locator provides an online platform for high street estate agents to showcase...

16 February 2017

From: Sponsored Content

How can estate agents secure more new build housing instructions?

Lots of people buy new-build due to the perceived lack of hassle with maintenance, as they are built to the latest...

28 January 2017

From: Features

Brexit: estate agent recruitment guru slams anti-migration report

The managing director of the UK’s oldest estate agent recruitment consultancy has slammed a report which claims a cap on skilled...

09 January 2017

From: Breaking News

Telephone answering service reveals agents' busiest days over Christmas

Agency telephone answering service Moneypenny says Christmas 2016 is set to be busy if it follows the pattern of the previous festive...

19 December 2016

From: Breaking News

What next for property in 2017?

Following a strong start to 2016, particularly in the lower to middle range of the UK housing market, that lasted up...

17 December 2016

From: Features

Trump wins! (Well, at least when it comes to UK house prices...)

As America goes to the polls after one of the most cantankerous, aggressive and abusive campaigns since...well, our own Brexit vote in...

08 November 2016

From: Breaking News

Property Natter: Q & A with Russell Quirk

In recent weeks I have been carrying out question and answer sessions with some of the key figures in the property...

14 October 2016

From: Features

Agencies 'flocking to Facebook for targeted local marketing'

A media firm says estate agents are increasingly using Facebook as a way of improving their local marketing. “While other media such...

13 October 2016

From: Breaking News

Genuine concern for staff well-being is the most powerful motivator

After two long years, Moneypenny finally moved into its new headquarters over the summer.  It was a milestone we had all been...

07 October 2016

From: Features

Industry protests work – so keep them up

It’s been a heartening few weeks for those of us who thought that protest was dead – or, more precisely, that...

09 September 2016

From: Features

Inventing the web needed vision; isn’t it the same for development?

This week, 25 years ago the world's first website went live to those of us who were around then.  Amazingly, despite the...

12 August 2016

From: Features

Award-winning property market content tool

It’s never been more important to show clients you know the market. Using market intelligence is a powerful tool. It allows...

21 July 2016

From: Sponsored Content

Marketing tips: print, digital, prospecting and the telephone…

Cost-effective marketing will always be an important part of growing an estate agency business. I'm often asked about the ways in which...

10 June 2016

From: Features

Agents Do Charity - a bumper edition, scoring just before the Euros

Let’s face it - the biggest distraction for many estate agents in the coming weeks may well be the Euro 2016...

10 June 2016

From: Breaking News

2016 half year news round up for Estate & Letting agents

As we have just passed the 6 month half way point of 2016 we thought it would be a good idea...

09 June 2016

From: Sponsored Content

Online, traditional – can we learn anything from the conveyancing industry?

I have spent the last 20 years working within the conveyancing business, alongside estate agents and I can’t help feeling a...

06 May 2016

From: Features

Five reasons to choose Gnomen as your software provider

Finding the right estate agency software supplier can be difficult and time-consuming. It's increasingly important to find a partner that suits your...

05 May 2016

From: Sponsored Content

Purplebricks seeks new ad agency - but runs into trouble with watchdog

Advertising industry website Campaign Live says Purplebricks has made a shortlist of four creative consultancies to handle its marketing - while...

30 March 2016

From: Breaking News

Purplebricks splits from ad agency but pushes on with marketing campaigns

Purplebricks and its ad agency BMB have split - but the hybrid agency is nonetheless reported to be on the verge...

25 March 2016

From: Breaking News

P’ing in a storm – why is the industry obsessed with price?

As any marketer will tell you, the marketing mix in its most basic form is made up of 4 P’s: Price,...

12 March 2016

From: Features

Prospecting made easy this spring

We're all wise to the fact that spring is typically the busiest time of year for the property market. The financial...

23 February 2016

From: Sponsored Content

Portal TV ads and 'Divorce Day' produce a surge in viewings since New Year

Calls to estate and letting agents to request viewings rose by 70.8 per cent in January over the previous month -...

12 February 2016

From: Breaking News

First peek at high-end Countrywide brand's new cinema advert

John D Wood, one of Countrywide's two high-end brands operating in London and southern England, has produced a cinema commercial to be...

01 February 2016

From: Breaking News

Property Natter: Marketing Jargon Buster

Marketing and property often go hand in hand. But from time to time you might come across certain marketing terms that...

30 January 2016

From: Features

Care home rooms being sold as buy to let investment properties

Newspapers and other journalists’ outlets are reporting that rooms in care homes are being offered to purchase as buy to let...

14 December 2015

From: Breaking News

OTM finds out what happens when 'rent a crowd' goes home

OnTheMartket (OTM) recently wrote to its membership saying how well its doing, how membership has increased beyond expectations and how it...

27 November 2015

From: Features

Property Natter: Content, Content, Content

Someone told me the other day that it’s now only seven Mondays till Christmas. Now there’s a scary thought. Best get...

06 November 2015

From: Features

Win more valuations and new instructions

Start increasing stock levels today using Ravensworth's Marketing Toolkit. We understand that stock can be hard to come by in today’s competitive...

21 October 2015

From: Sponsored Content

Out with the old, in with the new (homes)

Property journalists, and more than a few estate agents, are beginning their annual autumn ritual – forecasting what’s going to happen...

16 October 2015

From: Features

Two more estate agency chains set up new homes consultancies

Two more agencies have set up new home divisions - a barometer of how they anticipate residential development becoming a bigger...

15 October 2015

From: Breaking News

Property Natter: reaching the Holy Grail of more vendors and landlords

Well, the hosts have left the party early. England have crashed out of their own Rugby World Cup after a demoralising...

09 October 2015

From: Features

Can easyProperty find its place amongst the new online establishment?

The big online estate agencies appear to have come of age. No, no - I'm not saying they're good, bad, better or...

02 October 2015

From: Features

Pay-as-you-go estate agency launches TV campaign

An estate agency offering what it calls “pay as you go” fees for vendors is launching its first TV and London...

11 September 2015

From: Breaking News

Ex-Virgin brand executives step up to Purplebricks board

Hybrid estate agency Purplebricks has revealed that two former Virgin brand and marketing experts who have been with the agency since...

12 August 2015

From: Breaking News

Zoopla launches new nationwide marketing campaign

Yesterday we reported Rightmove’s new TV advertisement - today, Zoopla announces the launch of a new national marketing campaign which includes...

11 August 2015

From: Breaking News

4 ways to make sure your agency gets noticed - by Nicola Jackson, Property Team Manager for telephone answering specialist Moneypenny

Everywhere we look there’s talk of the high numbers of agents clambering for our attention on the crowded high street. So...

17 June 2015

From: Sponsored Content

Do you know where your next instruction is coming from?

Information Works is a one-stop direct marketing solution allowing Clients to select individuals at over 27 million household addresses, create personalised...

22 May 2015

From: Sponsored Content

Letter from the Publisher: Why it’s harsh to blame gentrification on Foxtons

Gentrification is a divisive, provocative issue, but why are estate agents (especially Foxtons) appearing to bear the brunt of the public’s...

06 May 2015

From: Features

A direct solution to winning new instructions this spring

Make your market aware that now is the time to make a move. Effectively manage your direct mail and door drop campaigns...

22 April 2015

From: Sponsored Content

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