Fine & Country has launched its second radio advert campaign. The premium estate agent’s latest adverts will focus on its ‘Dare To...
Archive
If you saw our recent article, you’ll know that one in five (19.24%) ValPal leads generated via Facebook ads actually went...
26 February 2024
From: Marketing & Social Media
Zoopla is rolling out more branded taxis as it recorded a record January for unique vendor leads, the portal claims. The property...
23 February 2024
From: Breaking News
Rightmove is expecting more money from agents this year and is also looking to grab a slice of the mortgage market. A...
28 November 2023
From: Breaking News
Agency website and digital marketing company Property Webmasters has partnered with social media proptech firm Flow. The collaboration will provide clients with...
04 October 2023
From: Breaking News
Tangible, tactile, and tested. Those are the three words that Royal Mail used to describe direct mail marketing campaigns. Despite living in...
21 September 2023
From: Features
Welcome back to the second instalment of our blog series on social media marketing tips for estate agents! In part one,...
19 September 2023
From: Marketing & Social Media
The National Association of Property Buyers (NAPB) and Gumtree have teamed up to help fightback against fraudsters, particularly when it comes...
31 August 2023
From: Breaking News
Agents have seen an 11% annual increase in vendor lead volume as a result of Zoopla’s Spring marketing campaign, the portal...
08 June 2023
From: Breaking News
One of the most valuable, most successful and most recognisable brands worldwide is Coca-Cola. And we have all wondered, at least...
20 May 2023
From: Features
Facebook ads are one of the most cost-effective forms of online advertising. A little budget goes a long way on Facebook,...
13 May 2023
From: Features
The Labour Party has outlined three ways it will help first-time buyers onto the housing ladder as it ramps up its...
12 April 2023
From: Breaking News
Last week was the first ever National Conveyancing Week, which I hope registered with agents and perhaps you even took up...
08 April 2023
From: Features
Zoopla is set to unveil a new 16-week marketing campaign on Bank Holiday Monday, aiming to capitalise on the traditionally busier...
06 April 2023
From: Breaking News
The South East of England is currently most in need of an estate agency personnel boost, new research claims. The analysis, by...
01 March 2023
From: Breaking News
Estate agents should ‘rock the clothes they want’ rather than sticking to corporate 1980s suit fashions, an industry executive has claimed. It...
27 February 2023
From: Breaking News
Being owned by Google, YouTube is the world’s 2nd largest search engine, you can find all the logical reasons online, just...
14 January 2023
From: Features
Zoopla is set to unwrap a major new nine-week marketing campaign on Christmas Day in an effort to boost agent leads...
20 December 2022
From: Breaking News
The existence of renewable energy sources and parking facilities look set to be among details that Trading Standards will expect to...
13 December 2022
From: Breaking News
Estate Agent Today publisher Angels Media and Facebook expert Paul Long have teamed up to launch a new social media lead...
01 December 2022
From: Breaking News
Regional estate agent Miles & Barr is showing its support for the home nations at this month’s World Cup with free...
14 November 2022
From: Breaking News
Seven adverts pushing the Government’s flagship levelling up policy have been banned. The advertising watchdog censured the Department for Levelling Up, Housing...
12 October 2022
From: Breaking News
Is Facebook giving you a headache? If you’re in the property sector, you’re not alone! From the Cambridge Analytica Scandal to...
05 October 2022
From: Features
A webinar explaining the best way to navigate the tough new Facebook advertising rules for estate agents is to be hosted...
03 October 2022
From: Breaking News
Purplebricks has launched a new advertising campaign that brings back its controversial “save yourself from commisery” slogan. The new radio and TV...
30 September 2022
From: Breaking News
Research carried out by Rightmove has revealed the home features which have grown the most in popularity, with garden offices topping...
11 August 2022
From: Breaking News
Fine & Country has launched a radio advertising drive to push awareness of its upmarket agency offering. Its 30-second adverts can be...
19 July 2022
From: Breaking News
Zoopla has unveiled a new marketing campaign aimed at high-value home movers and claims it has already boosted leads with agents. The...
30 June 2022
From: Breaking News
Better LGBT representation is needed among property professionals, both in the workplace and in marketing, campaigners claim. LGBT property networking group Freehold...
28 June 2022
From: Breaking News
Estate agents use their experience, knowledge, and connections to help people to sell properties at the best prices. Working in this field...
22 June 2022
From: Recruitment & Business Matters
Boomin co-founder and chief executive Michael Bruce has returned to the attack on Rightmove, Zoopla and OnTheMarket with an open letter,...
13 January 2022
From: Breaking News
A massive multi-million pound marketing blitz by Zoopla starts on Monday. The portal says the campaign will capitalise on what it says...
15 December 2021
From: Breaking News
While the Christmas season is usually heralded by an influx of terrible Christmas adverts, the launch of Starbucks’ gingerbread lattes, Adam...
01 December 2021
From: Features
We have been speaking with many agents over the past months and the story appears the same with them all. There...
10 November 2021
From: Features
Agent wages have been in the news this week, with boastful claims from a number of self-employed businesses about the sums...
09 October 2021
From: Features
A PropTech entrepreneur is advising agents not to settle for simply having their websites up and running, and instead using CRM...
24 August 2021
From: Breaking News
Let it never be said that this column isn’t here to help out agents directly. In this week’s Natter, I speak...
17 July 2021
From: Features
Zoopla has launched a new advertising innovation which it says will help both agents and housebuilders as they seek to capitalise...
06 July 2021
From: Breaking News
Back in April, leading portal Zoopla launched a new multi-million-pound marketing campaign, its biggest ever, to help agents capitalise on the...
30 June 2021
From: Features
For many, paying money to use an estate agent is primarily because that company has a database of buyers or tenants....
30 June 2021
From: Breaking News
As the high-street sees a dramatic increase in footfall1, a trend that is set to continue, agents are elevating their window...
07 June 2021
From: Sponsored Content
One of the men behind the defunct Emoov online estate agency has re-emerged as the head of a marketing service. The service...
18 May 2021
From: Breaking News
Rightmove and Zoopla have both made PropTech announcements as the scramble to retain and win agents continues. Rightmove’s draw-a-search tool has been...
27 April 2021
From: Breaking News
The Bruce brothers' new portal Boomin has launched a day early - and no, this isn't an April Fool. The site went live...
01 April 2021
From: Breaking News
Here are the first three TV adverts for Boomin, the new property portal which launches on Friday.The new website launches early...
31 March 2021
From: Breaking News
HM Revenue and Customs and the Advertising Standards Authority are working together to cut out misleading marketing by promoters of stamp...
30 November 2020
From: Breaking News
The advertising watchdog has told the agency industry to clean up its act on four issues, with clarity over fees being...
16 November 2020
From: Breaking News
Independent agent uses innovative ‘feet up’ campaign to win business. An independent letting agency has invited landlords to put their ‘feet up’...
27 October 2020
From: Marketing & Social Media
Generating leads is a crucial and age-old part of estate agency. Before the internet, lead generation was just as important to...
27 October 2020
From: Marketing & Social Media
A new tool which identifies preferences of Facebook users and then targets them with ads for appropriate homes on sale, is...
27 October 2020
From: Breaking News
Zoopla says it wants to know what agents think of its new TV advert which airs from tomorrow but can be...
14 August 2020
From: Breaking News
It’s official – the property market is back open for business. Estate agents have started to unfurlough staff and many are...
10 June 2020
From: Features
Over the last few years, there have been a number of high-profile court cases in which renters took action against letting...
30 May 2020
From: Features
There’s been a very significant increase in the number of listings carrying virtual viewings, accelerating during the period of the Coronavirus crisis and...
15 May 2020
From: Breaking News
We are still living in highly extraordinary times, perhaps evidenced best by the fact that the Prime Minister, Boris Johnson, was...
11 April 2020
From: Features
Due to the current Coronavirus pandemic, we are all being told to stay at home as much as possible to contain...
04 April 2020
From: Features
We live in uncertain times. That I do not need to say to anybody. I am writing this piece aboard my...
11 March 2020
From: Breaking News
In the last few Natters I’ve focused on the slow death of local newspaper advertising, and how many agents are now...
29 February 2020
From: Features
01 February 2020
From: Features
After a challenging period for the UK property market, recovery is very much on the cards and the end to uncertainty...
01 February 2020
From: Features
Zoopla is launching a new eight week marketing campaign on Boxing Day - and Estate Agent Today has an exclusive look at...
23 December 2019
From: Breaking News
OnTheMarket’s TV advert, promoting its ‘New & exclusive’ feature, will be back on screens from Boxing Day ahead of what it calls a...
11 December 2019
From: Breaking News
Zoopla says it now offers the fastest listings search of all three leading UK property portals on mobile devices. In turn, it...
08 November 2019
From: Breaking News
OnTheMarket TV adverts return on Monday with what the portal calls “a refreshed version” giving more prominence to its ‘new and...
30 August 2019
From: Breaking News
Whether you love or hate it, Purplebricks has undoubtedly left its mark since arriving on the scene in 2015 – much...
18 May 2019
From: Features
A top London estate agent says the humble For Sale board remains the cheapest and most effective marketing tool - even...
24 April 2019
From: Breaking News
When you think of the best ad campaigns – from moustachioed opera singers and talking meerkats to millions of bouncing balls...
06 April 2019
From: Features
Last week, the Ministry for Housing, Communities and Local Government announced a number of measures aimed at further tackling homelessness, including...
09 March 2019
From: Features
We all know the three essential things an estate agent must have on their website include the ability to be able...
13 February 2019
From: Features
Purchasing a property. It’s a key life goal that so many Millennials aspire to - yet one that has become frustratingly...
02 February 2019
From: Features
Zoopla is launching its latest advertising campaign from Boxing Day with ideas from the creative minds behind Wallace & Gromit. From Wednesday...
21 December 2018
From: Breaking News
With portal rivalry hotting up again, Zoopla has announced that with immediate effect it’s removing all non-property related adverts from all...
04 December 2018
From: Breaking News
The Advertising Standards Authority has today issued a three-point guidance note for estate agents, including controversial interpretations of what constitutes a...
18 July 2018
From: Breaking News
First things first, I have to mention the World Cup. The dream is over, football’s not quite coming home (not until...
14 July 2018
From: Features
The creative agency behind the new round of Purplebricks Commisery TV advertisements have been explaining the philosophy they brought to the...
02 July 2018
From: Breaking News
Cast your mind back to July 2008 – Gordon Brown was Prime Minister, the Euros were in full swing in Austria/Switzerland...
30 June 2018
From: Features
Another Purplebricks ad has been stamped down on by the Advertising Standards Authority following a complaint by Hunters Property Group - but...
27 June 2018
From: Breaking News
Purplebricks is reported to have hired a new advertising agency to handle a “multi million pound” media campaign. The advertising industry weekly...
11 May 2018
From: Breaking News
The annual report from the Advertising Standards Authority and the Committees of Advertising Practice, out today, shows that the estate and...
04 May 2018
From: Breaking News
A BBC Radio 5 Live analysis of online reviews has reignited the argument about the glut of positive reviews for Purplebricks...
30 April 2018
From: Breaking News
I have total transparency. I love that. I know how the portals are doing, I know how many people are clicking on...
25 April 2018
From: Breaking News
Online estate agency Tepilo and over-60s ‘life plan’ property sales service Homewise have been rapped over the knuckles following complaints made...
18 April 2018
From: Breaking News
When it comes to growing your business sustainably, maintaining a brand that is eye-catching and identifiable with your audience is vital...
01 March 2018
From: Sponsored Content
The death of traditional TV – where viewers sit down together to watch shows at defined times – has been much...
24 February 2018
From: Features
Why I won’t buy Purplebricks shares and why if I had any, I’d sell fast… In its latest adverts, Purplebricks attempts to...
13 February 2018
From: Features
The printing industry is in the midst of a decline as digital products and services displace printed materials, which is why...
03 February 2018
From: Features
In a sign of how technology has become a mainstream part of the house sales process. the consumer group Which? has...
15 January 2018
From: Breaking News
As we hurtle towards the end of 2017, it’s time to reflect on the year that’s just been. Even better, this property-based...
25 November 2017
From: Features
Winter seems to be firmly with us now, if the plunging temperatures are anything to go by. After a ridiculously mild...
11 November 2017
From: Features
Purplebricks has told Estate Agent Today it is more open about its business than almost any other agency and stridently rejects criticism about...
19 October 2017
From: Breaking News
The Advertising Standards Authority has ruled that two TV advertisements for Purplebricks cannot be shown again in their current form because...
18 October 2017
From: Breaking News
A mystery online petition is urging Rightmove to filter its advertisements “in a bid to curb down inflationary / speculative / fake...
26 September 2017
From: Breaking News
Zoopla is launching a new advert as part of its ongoing TV and radio campaign - and it stars those hermit...
18 September 2017
From: Breaking News
Online estate agency YOPA - well known recently for advertisements featuring the Village People - is this evening launching a new...
08 September 2017
From: Breaking News
Are you protecting your data right? This may sound like the sort of direct warning you get from cold callers or...
19 August 2017
From: Features
We’re already more than halfway through 2017 and, against all the odds, it’s pushing 2016 close in terms of eventfulness and...
14 July 2017
From: Features
We live in world where the online economy is just as important as the offline economy. Whether your business is online...
12 June 2017
From: Sponsored Content
Since we last spoke, the ESTAS – the biggest and best property awards ceremony in the UK – has been and...
27 May 2017
From: Features
Estate agents' listings may soon include compulsory information on a location's air quality, the chief executive of NAEA Propertymark, Mark Hayward,...