Archive

Purplebricks is to launch an extensive marketing campaign after this summer’s Olympics to emphasise the local knowledge of its 600 agents...

Zoopla has launched a new advertising innovation which it says will help both agents and housebuilders as they seek to capitalise...

A firm has agreed to amend its claim that it was the number one selling agent in its town in 2020,...

Agents have contacted Estate Agent Today to say they fear the new MatchMaker service on the Boomin portal could be used...

The launch of Boomin has been and gone with, perhaps, something less than its expected fanfare of publicity. Of course there are...

Here are the first three TV adverts for Boomin, the new property portal which launches on Friday.The new website launches early...

Dexters, which last week secured a reported £130m in new investment for the coming years, has snapped up the historic Roy...

The Bruce brothers’ latest project, Boomin, is “ready to launch” some two months after it was expected to see the light...

Property porn as a popular pastime is as big in the US as it is here, as fans of shows like Netflix’s...

Two mysterious online agencies have had their advertisements for the same property banned by the Advertising Standards Authority. The agencies - Manchestersalerent and...

While the property industry has suffered far less than other sectors during the past year, it would be short of the...

One of Countrywide’s top-end brands begins a TV advertisement campaign on Boxing Day.  Hamptons’ ad is the first ever TV promotion from the agency and...

Zoopla is the first UK property company to launch advertising on Pinterest, the lifestyle picture-centric social media platform. A statement from Zoopla...

The proliferation of free and accessible digital services has - at face value - brought us many great things: same-day deliveries,...

Purplebricks has changed the wording of an advertisement on its website after a watchdog stepped in following a complaint. According to the...

A London Labour council has won draconian powers to effectively ban For Sale and To Let boards in several parts of...

The advertising and sponsorship links between Purplebricks and Team GB have won the agency a silver medal according to a leading...

Purplebricks is starting a new wave of TV advertisements today, continuing its theme from earlier this year as a sponsor of...

The death has been announced of Colin Lowman, a veteran south London estate agent who had a 64 year career in...

NetAnAgent, a website which offers consumers instant quotes from a selection of traditional and online agents, has changed some of its...

Sellers are being warned to make strict checks before responding to advertisements apparently from prospective buyers.  The National Association of Property Buyers...

Nested is the latest online agency to base a marketing campaign around criticism of established estate agents.  In three 30-second TV ads...

Following on from the second half of the last decade, the first few weeks of 2020 have been a bit mad...

The Property Ombudsman role is being advertised. The current Ombudsman, Katrine Sporle, is giving up the role in November after five years in...

Zoopla is launching a new eight week marketing campaign on Boxing Day - and Estate Agent Today has an exclusive look at...

Rightmove has been given the green light to continue using the claim that “every second someone contacts an estate agent about a...

A service has launched for estate and letting agents to copy and paste a widget into online advertisements free of charge. It...

Purplebricks has spent £26.7m on marketing in the past year - that represents £382 per instruction.  The figures, revealed in the agency’s...

A survey claims that millions of potential sellers would use online estate agents - and bizarrely, this includes an online agency...

A former Local Property Expert and manager at Purplebricks has gone on record to reveal what it was really like to work...

The Advertising Standards Authority has issued a guidance note warning online estate agents, after complaints about them have “grown dramatically”. “Property is big...

A company which promotes property raffles have been told that it cannot repeat certain elements of its advertisements on Facebook and...

South west regional agency Luscombe Maye has amended an advertisement for a new housing development following a complaint to a watchdog. A...

Trading in OnTheMarket’s shares was subject to two so-called Price Monitoring Extensions - temporary freezing of transactions because of erratic movements. The...

It’s clear that some agents are not fans of Trading Standards officers, described in the comments sections of the trade press...

The head of the new Trading Standards authority regulating estate agents says Online firms are treated exactly the same as High...

An estate agency has been ordered by the Advertising Standards Authority not to use an advertisement on its website and Facebook...

A survey of 3,000 people by Zoopla suggests that 47 per cent of vendors believe the success of their sale was...

A poster advertising shared ownership, promoting homes from a housing association, has been banned by the Advertising Standards Authority. The poster, for...

OnTheMarket is to continue its TV advertising campaign throughout February - and this time it’s ad is also going to be...

The Advertising Standards Authority has banned an advertisement calling properties for sale ‘park homes’ when the buildings themselves could not be...

With portal rivalry hotting up again, Zoopla has announced that with immediate effect it’s removing all non-property related adverts from all...

The troubled Emoov hybrid estate agency, currently up for sale, has removed an advertisement after a complaint to a watchdog over...

No, I haven’t lost the plot. Such a thing exists – and if you’re familiar with North London, there is a...

Johnston Press, the company which owns the i national newspaper and some 200 local titles - many with property supplements carrying...

The Advertising Standards Authority has banned an advertisement for a new development in London after complaints over claims about the yields...

Emoov has agreed to change the wording of a Google search advertisement after a complaint was made to the Advertising Standards...

An online estate agency run by one of the country’s youngest entrepreneurs has agreed to change a reference about savings on...

An online estate agency has changed the wording of a listing on Rightmove, Zoopla and on its own website after a...

The Advertising Standards Authority has today issued a three-point guidance note for estate agents, including controversial interpretations of what constitutes a...

The Advertising Standards Authority says its compliance team is considering its next steps following the refusal of estate agency PDQ Estates...

An agent from Cornwall who has waged a long-running campaign against online agencies in general and Purplebricks in particular has been...

A hybrid estate agency has launched in Bury, one of the first of its kind to operate in the UK on...

The creative agency behind the new round of Purplebricks Commisery TV advertisements have been explaining the philosophy they brought to the...

Another Purplebricks ad has been stamped down on by the Advertising Standards Authority following a complaint by Hunters Property Group - but...

One of the country’s largest auction houses has had to amend an advertisement on its website after an intervention by the...

The Advertising Standards Authority has intervened after receiving a complaint about a website and online advertisement for the Howard Cundey agency. The...

Purplebricks is reported to have hired a new advertising agency to handle a “multi million pound” media campaign. The advertising industry weekly...

Alice Hickmott is the perfect advertisement for apprentices in estate agency - especially as we are now in National Apprentice Week.  Essex...

House Network, which describes itself as the UK’s first online estate agency, is using TV advertising to promote a new "20-point...

Controversial new Purplebricks advertisements on social media mock traditional estate agents who “twiddle their thumbs” in offices and claim the hybrid...

The Charter for Independent Estate and Letting Agents says Purplebricks is still not complying with a ruling made by the Advertising...

Purplebricks once again used the Christmas period to launch new TV and social media advertisements.  In one, the hybrid agency debuted Mr...

The online agency Yopa has removed an ad comparing its performance against other estate agents after complaints to the Advertising Standards...

The man seeking to establish the Charter for Independent Estate and Letting Agents says he is hopeful that the fledgling trade...

Estate Agent Today has been told that there are four more complaints filed to the Advertising Standards Authority about hybrid agency...

The industry appears to be embracing this year’s Halloween celebrations like never before - tomorrow’s the big day but we’ve got...

Complaints about a Purplebricks claim concerning its Local Property Experts have been rejected by the Advertising Standards Authority. Complaints came from PDQ...

The death throes of the Charter for Independent Estate and Letting Agents are continuing. A statement by software entrepreneur Charlie Wright, who...

The Advertising Standards Authority has ruled that two TV advertisements for Purplebricks cannot be shown again in their current form because...

The decision by the Competition and Markets Authority (CMA) to fine five estate agents for engaging in a price fixing cartel has...

A mystery online petition is urging Rightmove to filter its advertisements “in a bid to curb down inflationary / speculative / fake...

Zoopla is launching a new advert as part of its ongoing TV and radio campaign - and it stars those hermit...

Online estate agency YOPA - well known recently for advertisements featuring the Village People - is this evening launching a new...

Today sees the launch of ARLA and NAEA Propertymark's first national television advertisement. The ad is intended to highlight the importance of...

eMoov, the online agency which last month secured an additional £9m funding from investors, has launched a recruitment drive for what...

Online agency HouseSimple has once again been the subject of a complaint to the Advertising Standards Authority. Earlier this month a HouseSimple advertisement...

For the second successive week the Advertising Standards Authority has banned an online estate agency’s advertisement.  Last week it was HouseSimple and...

The Advertising Standards Authority has banned online agency HouseSimple from claiming that High Street agents charge “1.5% to 4% (plus 20%...

The police are investigating a quick sale company after a claim by an individual that he received less than half of...

During a week in which fledgling trade group the Charter for Independent Estate and Letting Agents (CIELA) announced that it still...

The Advertising Standards Authority has banned an advertisement which suggested that the firm behind it had “a physical office ... in...

Purplebricks has released more details of expansion plans to recruit hundreds of additional Local Property Experts. The recruitment drive was launched yesterday...

Major westcountry agency Wilkinson Grant has told the Advertising Standards Authority it will not re-use wording following a complaint from a...

We live in world where the online economy is just as important as the offline economy. Whether your business is online...

Hybrid estate agency YOPA has launched a recruitment campaign suggesting that agents have “the chance to make between £6k and £12k per...

Since we last spoke, the ESTAS – the biggest and best property awards ceremony in the UK – has been and...

Fledgling trade group CIELA says two aspects of its complaint to the Advertising Standards Authority are the subject of ‘further investigation’...

It’s easy to be dismissive of the value of local newspapers for advertising residential property but things are never as straightforward...

There’s good and bad in every industry and at first sight, this week has been one where the good have won...

Purplebricks has agreed to remove a claim from its website that “on average it takes us just 14 days to find...

LSL-owned London estate agency Marsh & Parsons has removed what one Twitter users called a ‘sleazy’ advertisement, following a row over...

The fledgling group claiming to represent independent estate and letting agents, CIELA, says it has lodged a complaint against Purplebricks with...

A Hampshire estate agency has promised the Advertising Standards Authority (ASA) not to make competitor comparisons which cannot be independently verified...

The fledgling Charter for Independent Estate and Letting Agents has released to the media the text of a complaint letter it...

The trading standards team of a county council has taken the unusual step of challenging the sales claim of an estate...

Estate agency Butters John Bee has been told by the Advertising Standards Authority not to re-run an ad because of an...

The new group for independent owner-managed estate and letting agencies, to be formally inaugurated this week, has stepped up its campaign...

Online agency HouseSimple has been told that by the Advertising Standards Authority that its TV advertisement including the claim ‘sell your...

A new regional property portal aiming to sign up 80 per cent of agencies in Yorkshire says it is unconcerned about...

The fledgling group being set up to represent independent estate and letting agents is preparing a formal complaint about Purplebricks based...

The Advertising Standards Authority has stepped in following a complaint about a TV ad for a Quick Sale company, National Homebuyers.  The...

The Advertising Standards Authority has intervened after a series of complaints about adverts placed by estate agents and other property industry...

The award-winning online agency HouseSimple has had one of its advertisements banned by the Advertising Standards Authority. The advert was a poster for...

The Advertising Standards Authority has explained to Estate Agent Today why many of the complaints made against estate and letting agents...

The National Association of Estate Agents report has batted away an idea which has been resuscitated by the insurance industry, suggesting...

The Property Ombudsman scheme (TPO) has announced that it will be issuing updated versions of all its Codes of Practice on...

Prime residential property group Fine & Country is re-launching its TV advertising campaign this month following what it regards as a...

An estate agent has been ordered by a court to pay more than £7,500 after admitting advertising holiday homes as permanent...

Regional estate agency Matthews of Chester says data provided by Rightmove led to an apparently-misleading advertisement which had to be altered...

A developer is making an offer to buyers of selected units at his new scheme in Slough - buy now but...

It’s nearly June – June! – already. Seriously, where has this year gone? This means summer is nearly upon us, with a...

Complaints made against adverts issued by property firms have increased by 10% in the last year. The Advertising Standards Authority (ASA) reports...

An estate agency is defending itself after sharp criticisms from local groups following the display of the firm’s banners on lampposts. Greene...

Winners’ reactions and views from a fantastic day of celebration! The Kings Group scooped the gold award for Best Estate Agent in...

A local authority has written to all known estate and letting agents in its area criticising those who have allegedly broken...

Estate Agent Today readers are amongst the first to be able to see Fine & Country’s new TV advertisement to be...

Fine & Country is launching a series of TV advertisements on Channel 4 next month in what it believes is the...

Marketing and property often go hand in hand. But from time to time you might come across certain marketing terms that...

Mystery surrounds exactly when a house used in some of OnTheMarket's TV advertisements actually went up for sale. Estate Agent Today had...

A letting agency that has been the subject of a BBC investigation and has gone into liquidation in controversial circumstances has...

The Advertising Standards Authority has banned an advertisement from a property company selling new homes in East London, after it was...

eMoov is one of several property firms to have ‘informally resolved’ disputes with the Advertising Standards Authority - usually achieved by...

A row between two agencies over an advertisement claiming one of them had sold a property the other had failed to...

The Advertising Standards Authority has ordered the company Homewise not to use misleading wording following two complaints about one of its...

The managing director of a Home Counties estate agency has described how leads “fell off a cliff” when he signed up...

Hull estate agency Beercock Wiles and Wick has amended the wording of a regional press advertisement following a complaint to the Advertising...

Two agencies have agreed to amend the wording of their advertisements to avoid the possibility of formal action by the Advertising...

Goodstuff, the company that until now has managed only Zoopla’s TV advertising, has now been given responsibility to buy space for...

The Advertising Standards Authority has banned an advertisement by estate agency Redman Casey accusing it of misleading statements over customer recommendations...

Another day, another website for online property sales - but this site does not describe itself as an estate agent and...

Tepilo has launched a new TV advertisement and is offering new clients the chance of a personal visit to their home...

Yesterday we reported Rightmove’s new TV advertisement - today, Zoopla announces the launch of a new national marketing campaign which includes...

Rightmove is launching a new advertising campaign featuring animated animals as it looks to raise awareness of its online property credentials.  The...

The property centre in the middle of the latest controversy surrounding the Competition and Markets Authority says it is still waiting...

Earlier this week we passed the official deadline for letting agents to fully publicise their fees as well as providing evidence of...

Online agency EweMove says it is seething about a complaint made to the Advertising Standards Authority by a high street estate...

So, a sigh of relief.  Most agents will be pleased with the election result - even if they are not Tory supporters...

Hamptons International has been slapped down by the Advertising Standards Authority for not making it clear that some lettings fees were...