The Advertising Standards Authority has banned a property investment firm from using a letter claiming that it wanted to buy homes...
Archive

Purplebricks issued an unexpected tweet yesterday, showing one of its own advertisements posted on a London tube train - upside down. With...
15 March 2022
From: Breaking News

Purplebricks is claiming that literally thousands of High Street agents from conventional bricks-and-mortar firms are applying to the agency. It says this...
01 February 2022
From: Breaking News

Rightmove will launch its latest outdoor campaign on Monday, with advertisements in over 1,000 roadside and rail locations remaining in place...
12 November 2021
From: Breaking News

A property media analyst claims Purplebricks has record-breaking website traffic thanks to its “relentless” and vast budget marketing. “Whether you like to...
03 November 2021
From: Breaking News

A TV advertising campaign begins today to promote SmartVal, its real-time valuation tool available on the Boomin portal. The advertisements will start...
06 September 2021
From: Breaking News

The housing market could be in for a financial boost of an unusual kind as a High Street bank plans to...
20 August 2021
From: Breaking News

Purplebricks’ chief executive says a £4m marketing blitz scheduled for the autumn will go ahead despite the upheaval caused by the...
11 August 2021
From: Breaking News

Purplebricks is to launch an extensive marketing campaign after this summer’s Olympics to emphasise the local knowledge of its 600 agents...
12 July 2021
From: Breaking News

Zoopla has launched a new advertising innovation which it says will help both agents and housebuilders as they seek to capitalise...
06 July 2021
From: Breaking News

A firm has agreed to amend its claim that it was the number one selling agent in its town in 2020,...
26 May 2021
From: Breaking News

Agents have contacted Estate Agent Today to say they fear the new MatchMaker service on the Boomin portal could be used...
06 April 2021
From: Breaking News

The launch of Boomin has been and gone with, perhaps, something less than its expected fanfare of publicity. Of course there are...
03 April 2021
From: Features

Here are the first three TV adverts for Boomin, the new property portal which launches on Friday.The new website launches early...
31 March 2021
From: Breaking News

Dexters, which last week secured a reported £130m in new investment for the coming years, has snapped up the historic Roy...
02 March 2021
From: Breaking News

The Bruce brothers’ latest project, Boomin, is “ready to launch” some two months after it was expected to see the light...
23 February 2021
From: Breaking News

Property porn as a popular pastime is as big in the US as it is here, as fans of shows like Netflix’s...
10 February 2021
From: Breaking News

Two mysterious online agencies have had their advertisements for the same property banned by the Advertising Standards Authority. The agencies - Manchestersalerent and...
20 January 2021
From: Breaking News

While the property industry has suffered far less than other sectors during the past year, it would be short of the...
16 January 2021
From: Features

One of Countrywide’s top-end brands begins a TV advertisement campaign on Boxing Day. Hamptons’ ad is the first ever TV promotion from the agency and...
24 December 2020
From: Breaking News

Zoopla is the first UK property company to launch advertising on Pinterest, the lifestyle picture-centric social media platform. A statement from Zoopla...
16 November 2020
From: Breaking News

The proliferation of free and accessible digital services has - at face value - brought us many great things: same-day deliveries,...
28 October 2020
From: Features

Purplebricks has changed the wording of an advertisement on its website after a watchdog stepped in following a complaint. According to the...
22 July 2020
From: Breaking News

A London Labour council has won draconian powers to effectively ban For Sale and To Let boards in several parts of...
17 July 2020
From: Breaking News

The advertising and sponsorship links between Purplebricks and Team GB have won the agency a silver medal according to a leading...
14 July 2020
From: Breaking News

Purplebricks is starting a new wave of TV advertisements today, continuing its theme from earlier this year as a sponsor of...
03 July 2020
From: Breaking News

The death has been announced of Colin Lowman, a veteran south London estate agent who had a 64 year career in...
08 June 2020
From: Breaking News

NetAnAgent, a website which offers consumers instant quotes from a selection of traditional and online agents, has changed some of its...
20 May 2020
From: Breaking News

Sellers are being warned to make strict checks before responding to advertisements apparently from prospective buyers. The National Association of Property Buyers...
14 April 2020
From: Breaking News

Nested is the latest online agency to base a marketing campaign around criticism of established estate agents. In three 30-second TV ads...
12 March 2020
From: Breaking News

Following on from the second half of the last decade, the first few weeks of 2020 have been a bit mad...
18 January 2020
From: Features

The Property Ombudsman role is being advertised. The current Ombudsman, Katrine Sporle, is giving up the role in November after five years in...
13 January 2020
From: Breaking News

Zoopla is launching a new eight week marketing campaign on Boxing Day - and Estate Agent Today has an exclusive look at...
23 December 2019
From: Breaking News

Rightmove has been given the green light to continue using the claim that “every second someone contacts an estate agent about a...
13 November 2019
From: Breaking News

A service has launched for estate and letting agents to copy and paste a widget into online advertisements free of charge. It...
17 October 2019
From: Breaking News

Purplebricks has spent £26.7m on marketing in the past year - that represents £382 per instruction. The figures, revealed in the agency’s...
11 September 2019
From: Breaking News

A survey claims that millions of potential sellers would use online estate agents - and bizarrely, this includes an online agency...
06 September 2019
From: Breaking News

A former Local Property Expert and manager at Purplebricks has gone on record to reveal what it was really like to work...
16 August 2019
From: Breaking News

The Advertising Standards Authority has issued a guidance note warning online estate agents, after complaints about them have “grown dramatically”. “Property is big...
01 August 2019
From: Breaking News

A company which promotes property raffles have been told that it cannot repeat certain elements of its advertisements on Facebook and...
26 June 2019
From: Breaking News

South west regional agency Luscombe Maye has amended an advertisement for a new housing development following a complaint to a watchdog. A...
12 June 2019
From: Breaking News

Trading in OnTheMarket’s shares was subject to two so-called Price Monitoring Extensions - temporary freezing of transactions because of erratic movements. The...
03 May 2019
From: Breaking News

It’s clear that some agents are not fans of Trading Standards officers, described in the comments sections of the trade press...
27 April 2019
From: Features

The head of the new Trading Standards authority regulating estate agents says Online firms are treated exactly the same as High...
26 April 2019
From: Breaking News

An estate agency has been ordered by the Advertising Standards Authority not to use an advertisement on its website and Facebook...
17 April 2019
From: Breaking News

A survey of 3,000 people by Zoopla suggests that 47 per cent of vendors believe the success of their sale was...
21 February 2019
From: Breaking News

A poster advertising shared ownership, promoting homes from a housing association, has been banned by the Advertising Standards Authority. The poster, for...
20 February 2019
From: Breaking News

OnTheMarket is to continue its TV advertising campaign throughout February - and this time it’s ad is also going to be...
04 February 2019
From: Breaking News

The Advertising Standards Authority has banned an advertisement calling properties for sale ‘park homes’ when the buildings themselves could not be...
05 December 2018
From: Breaking News

With portal rivalry hotting up again, Zoopla has announced that with immediate effect it’s removing all non-property related adverts from all...
04 December 2018
From: Breaking News

The troubled Emoov hybrid estate agency, currently up for sale, has removed an advertisement after a complaint to a watchdog over...
07 November 2018
From: Breaking News

No, I haven’t lost the plot. Such a thing exists – and if you’re familiar with North London, there is a...
20 October 2018
From: Features

Johnston Press, the company which owns the i national newspaper and some 200 local titles - many with property supplements carrying...
12 October 2018
From: Breaking News

The Advertising Standards Authority has banned an advertisement for a new development in London after complaints over claims about the yields...
10 October 2018
From: Breaking News

Emoov has agreed to change the wording of a Google search advertisement after a complaint was made to the Advertising Standards...
26 September 2018
From: Breaking News

An online estate agency run by one of the country’s youngest entrepreneurs has agreed to change a reference about savings on...
29 August 2018
From: Breaking News

An online estate agency has changed the wording of a listing on Rightmove, Zoopla and on its own website after a...
26 July 2018
From: Breaking News

The Advertising Standards Authority has today issued a three-point guidance note for estate agents, including controversial interpretations of what constitutes a...
18 July 2018
From: Breaking News

The Advertising Standards Authority says its compliance team is considering its next steps following the refusal of estate agency PDQ Estates...
12 July 2018
From: Breaking News

An agent from Cornwall who has waged a long-running campaign against online agencies in general and Purplebricks in particular has been...
11 July 2018
From: Breaking News

A hybrid estate agency has launched in Bury, one of the first of its kind to operate in the UK on...
10 July 2018
From: Breaking News

The creative agency behind the new round of Purplebricks Commisery TV advertisements have been explaining the philosophy they brought to the...
02 July 2018
From: Breaking News

Another Purplebricks ad has been stamped down on by the Advertising Standards Authority following a complaint by Hunters Property Group - but...
27 June 2018
From: Breaking News

One of the country’s largest auction houses has had to amend an advertisement on its website after an intervention by the...
20 June 2018
From: Breaking News

The Advertising Standards Authority has intervened after receiving a complaint about a website and online advertisement for the Howard Cundey agency. The...
13 June 2018
From: Breaking News

Purplebricks is reported to have hired a new advertising agency to handle a “multi million pound” media campaign. The advertising industry weekly...
11 May 2018
From: Breaking News

Alice Hickmott is the perfect advertisement for apprentices in estate agency - especially as we are now in National Apprentice Week. Essex...
06 March 2018
From: Breaking News

House Network, which describes itself as the UK’s first online estate agency, is using TV advertising to promote a new "20-point...
14 February 2018
From: Breaking News

Controversial new Purplebricks advertisements on social media mock traditional estate agents who “twiddle their thumbs” in offices and claim the hybrid...
13 February 2018
From: Breaking News

The Charter for Independent Estate and Letting Agents says Purplebricks is still not complying with a ruling made by the Advertising...
06 February 2018
From: Breaking News

Purplebricks once again used the Christmas period to launch new TV and social media advertisements. In one, the hybrid agency debuted Mr...
28 December 2017
From: Breaking News

The online agency Yopa has removed an ad comparing its performance against other estate agents after complaints to the Advertising Standards...
22 November 2017
From: Breaking News

The man seeking to establish the Charter for Independent Estate and Letting Agents says he is hopeful that the fledgling trade...
31 October 2017
From: Breaking News

Estate Agent Today has been told that there are four more complaints filed to the Advertising Standards Authority about hybrid agency...
30 October 2017
From: Breaking News

The industry appears to be embracing this year’s Halloween celebrations like never before - tomorrow’s the big day but we’ve got...
30 October 2017
From: Breaking News

Complaints about a Purplebricks claim concerning its Local Property Experts have been rejected by the Advertising Standards Authority. Complaints came from PDQ...
25 October 2017
From: Breaking News

The death throes of the Charter for Independent Estate and Letting Agents are continuing. A statement by software entrepreneur Charlie Wright, who...
19 October 2017
From: Breaking News

The Advertising Standards Authority has ruled that two TV advertisements for Purplebricks cannot be shown again in their current form because...
18 October 2017
From: Breaking News

The decision by the Competition and Markets Authority (CMA) to fine five estate agents for engaging in a price fixing cartel has...
07 October 2017
From: Features

A mystery online petition is urging Rightmove to filter its advertisements “in a bid to curb down inflationary / speculative / fake...
26 September 2017
From: Breaking News

Zoopla is launching a new advert as part of its ongoing TV and radio campaign - and it stars those hermit...
18 September 2017
From: Breaking News

Online estate agency YOPA - well known recently for advertisements featuring the Village People - is this evening launching a new...
08 September 2017
From: Breaking News

Today sees the launch of ARLA and NAEA Propertymark's first national television advertisement. The ad is intended to highlight the importance of...
07 September 2017
From: Breaking News

eMoov, the online agency which last month secured an additional £9m funding from investors, has launched a recruitment drive for what...
01 September 2017
From: Breaking News

Online agency HouseSimple has once again been the subject of a complaint to the Advertising Standards Authority. Earlier this month a HouseSimple advertisement...
30 August 2017
From: Breaking News

For the second successive week the Advertising Standards Authority has banned an online estate agency’s advertisement. Last week it was HouseSimple and...
23 August 2017
From: Breaking News

The Advertising Standards Authority has banned online agency HouseSimple from claiming that High Street agents charge “1.5% to 4% (plus 20%...
16 August 2017
From: Breaking News

The police are investigating a quick sale company after a claim by an individual that he received less than half of...
11 August 2017
From: Breaking News

During a week in which fledgling trade group the Charter for Independent Estate and Letting Agents (CIELA) announced that it still...
22 July 2017
From: Features

The Advertising Standards Authority has banned an advertisement which suggested that the firm behind it had “a physical office ... in...
19 July 2017
From: Breaking News

Purplebricks has released more details of expansion plans to recruit hundreds of additional Local Property Experts. The recruitment drive was launched yesterday...
12 July 2017
From: Breaking News

Major westcountry agency Wilkinson Grant has told the Advertising Standards Authority it will not re-use wording following a complaint from a...
05 July 2017
From: Breaking News

We live in world where the online economy is just as important as the offline economy. Whether your business is online...
12 June 2017
From: Sponsored Content

Hybrid estate agency YOPA has launched a recruitment campaign suggesting that agents have “the chance to make between £6k and £12k per...
31 May 2017
From: Breaking News

Since we last spoke, the ESTAS – the biggest and best property awards ceremony in the UK – has been and...
27 May 2017
From: Features

Fledgling trade group CIELA says two aspects of its complaint to the Advertising Standards Authority are the subject of ‘further investigation’...
04 May 2017
From: Breaking News

It’s easy to be dismissive of the value of local newspapers for advertising residential property but things are never as straightforward...
08 April 2017
From: Features

There’s good and bad in every industry and at first sight, this week has been one where the good have won...
01 April 2017
From: Features

Purplebricks has agreed to remove a claim from its website that “on average it takes us just 14 days to find...
29 March 2017
From: Breaking News

LSL-owned London estate agency Marsh & Parsons has removed what one Twitter users called a ‘sleazy’ advertisement, following a row over...
28 March 2017
From: Breaking News

The fledgling group claiming to represent independent estate and letting agents, CIELA, says it has lodged a complaint against Purplebricks with...
21 March 2017
From: Breaking News

A Hampshire estate agency has promised the Advertising Standards Authority (ASA) not to make competitor comparisons which cannot be independently verified...
08 March 2017
From: Breaking News

The fledgling Charter for Independent Estate and Letting Agents has released to the media the text of a complaint letter it...
02 March 2017
From: Breaking News

The trading standards team of a county council has taken the unusual step of challenging the sales claim of an estate...
01 March 2017
From: Breaking News

Estate agency Butters John Bee has been told by the Advertising Standards Authority not to re-run an ad because of an...
01 March 2017
From: Breaking News

The new group for independent owner-managed estate and letting agencies, to be formally inaugurated this week, has stepped up its campaign...
27 February 2017
From: Breaking News

Online agency HouseSimple has been told that by the Advertising Standards Authority that its TV advertisement including the claim ‘sell your...
22 February 2017
From: Breaking News

A new regional property portal aiming to sign up 80 per cent of agencies in Yorkshire says it is unconcerned about...
21 February 2017
From: Breaking News

The fledgling group being set up to represent independent estate and letting agents is preparing a formal complaint about Purplebricks based...
17 February 2017
From: Breaking News

The Advertising Standards Authority has stepped in following a complaint about a TV ad for a Quick Sale company, National Homebuyers. The...
08 February 2017
From: Breaking News

The Advertising Standards Authority has intervened after a series of complaints about adverts placed by estate agents and other property industry...
04 January 2017
From: Breaking News

The award-winning online agency HouseSimple has had one of its advertisements banned by the Advertising Standards Authority. The advert was a poster for...
09 November 2016
From: Breaking News

The Advertising Standards Authority has explained to Estate Agent Today why many of the complaints made against estate and letting agents...
13 October 2016
From: Breaking News

The National Association of Estate Agents report has batted away an idea which has been resuscitated by the insurance industry, suggesting...
30 September 2016
From: Breaking News

The Property Ombudsman scheme (TPO) has announced that it will be issuing updated versions of all its Codes of Practice on...
27 September 2016
From: Breaking News

Prime residential property group Fine & Country is re-launching its TV advertising campaign this month following what it regards as a...
01 September 2016
From: Breaking News

An estate agent has been ordered by a court to pay more than £7,500 after admitting advertising holiday homes as permanent...
22 July 2016
From: Breaking News

Regional estate agency Matthews of Chester says data provided by Rightmove led to an apparently-misleading advertisement which had to be altered...
15 June 2016
From: Breaking News

A developer is making an offer to buyers of selected units at his new scheme in Slough - buy now but...
08 June 2016
From: Breaking News

It’s nearly June – June! – already. Seriously, where has this year gone? This means summer is nearly upon us, with a...
27 May 2016
From: Features

Complaints made against adverts issued by property firms have increased by 10% in the last year. The Advertising Standards Authority (ASA) reports...
26 May 2016
From: Breaking News

An estate agency is defending itself after sharp criticisms from local groups following the display of the firm’s banners on lampposts. Greene...
05 May 2016
From: Breaking News

Winners’ reactions and views from a fantastic day of celebration! The Kings Group scooped the gold award for Best Estate Agent in...
25 April 2016
From: Features

A local authority has written to all known estate and letting agents in its area criticising those who have allegedly broken...
02 March 2016
From: Breaking News

Estate Agent Today readers are amongst the first to be able to see Fine & Country’s new TV advertisement to be...
25 February 2016
From: Breaking News

Fine & Country is launching a series of TV advertisements on Channel 4 next month in what it believes is the...
04 February 2016
From: Breaking News

Marketing and property often go hand in hand. But from time to time you might come across certain marketing terms that...
30 January 2016
From: Features

Mystery surrounds exactly when a house used in some of OnTheMarket's TV advertisements actually went up for sale. Estate Agent Today had...
29 January 2016
From: Breaking News

A letting agency that has been the subject of a BBC investigation and has gone into liquidation in controversial circumstances has...
27 January 2016
From: Breaking News

The Advertising Standards Authority has banned an advertisement from a property company selling new homes in East London, after it was...
30 December 2015
From: Breaking News

eMoov is one of several property firms to have ‘informally resolved’ disputes with the Advertising Standards Authority - usually achieved by...
16 December 2015
From: Breaking News

A row between two agencies over an advertisement claiming one of them had sold a property the other had failed to...
04 November 2015
From: Breaking News

The Advertising Standards Authority has ordered the company Homewise not to use misleading wording following two complaints about one of its...
28 October 2015
From: Breaking News

The managing director of a Home Counties estate agency has described how leads “fell off a cliff” when he signed up...
26 October 2015
From: Breaking News

Hull estate agency Beercock Wiles and Wick has amended the wording of a regional press advertisement following a complaint to the Advertising...
21 October 2015
From: Breaking News

Two agencies have agreed to amend the wording of their advertisements to avoid the possibility of formal action by the Advertising...
07 October 2015
From: Breaking News

Goodstuff, the company that until now has managed only Zoopla’s TV advertising, has now been given responsibility to buy space for...
17 September 2015
From: Breaking News

The Advertising Standards Authority has banned an advertisement by estate agency Redman Casey accusing it of misleading statements over customer recommendations...
16 September 2015
From: Breaking News

Another day, another website for online property sales - but this site does not describe itself as an estate agent and...
16 September 2015
From: Breaking News

Tepilo has launched a new TV advertisement and is offering new clients the chance of a personal visit to their home...
02 September 2015
From: Breaking News

Yesterday we reported Rightmove’s new TV advertisement - today, Zoopla announces the launch of a new national marketing campaign which includes...
11 August 2015
From: Breaking News

Rightmove is launching a new advertising campaign featuring animated animals as it looks to raise awareness of its online property credentials. The...
10 August 2015
From: Breaking News

The property centre in the middle of the latest controversy surrounding the Competition and Markets Authority says it is still waiting...
01 July 2015
From: Breaking News

Earlier this week we passed the official deadline for letting agents to fully publicise their fees as well as providing evidence of...
29 May 2015
From: Features

Online agency EweMove says it is seething about a complaint made to the Advertising Standards Authority by a high street estate...
18 May 2015
From: Breaking News

So, a sigh of relief. Most agents will be pleased with the election result - even if they are not Tory supporters...