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KEYWORD "Advertisement" - 100 RESULTS
Trading Standards: How agents should handle offers

Industry regulator the National Trading Standards & Letting Agency Team (NTSELAT) has issued a reminder to agents about their responsibilities when it...

16 August 2023

From: Breaking News

Agents wanted! Research reveals where new talent is most needed

The South East of England is currently most in need of an estate agency personnel boost, new research claims. The analysis, by...

01 March 2023

From: Breaking News

Why you need a contingency plan within your marketing strategy

What are you going to do when something unplanned, unexpected, and unpleasant hits your brand and business? There’s no point avoiding it...

14 December 2022

From: Features

‘You were only supposed to…not use my picture!’ Caine upset over agent ad

A high-profile London estate agency has been chided by iconic Hollywood actor Sir Michael Caine for using his image and one...

10 October 2022

From: Breaking News

Banned! Touting letter trying to buy homes without using agents

The Advertising Standards Authority has banned a property investment firm from using a letter claiming that it wanted to buy homes...

30 March 2022

From: Breaking News

Purplebricks goes upside down, and down the Tube

Purplebricks issued an unexpected tweet yesterday, showing one of its own advertisements posted on a London tube train - upside down. With...

15 March 2022

From: Breaking News

Thousands of HIgh Street agents want to join Purplebricks - claim

Purplebricks is claiming that literally thousands of High Street agents from conventional bricks-and-mortar firms are applying to the agency. It says this...

01 February 2022

From: Breaking News

Massive Rightmove ad campaign - here are the first pictures

Rightmove will launch its latest outdoor campaign on Monday, with advertisements in over 1,000 roadside and rail locations remaining in place...

12 November 2021

From: Breaking News

Purplebricks’ record-breaking web traffic despite Google slump - claim

A property media analyst claims Purplebricks has record-breaking website traffic thanks to its “relentless” and vast budget marketing. “Whether you like to...

03 November 2021

From: Breaking News

TV campaign begins today for Boomin’s SmartVal service

A TV advertising campaign begins today to promote SmartVal, its real-time valuation tool available on the Boomin portal. The advertisements will start...

06 September 2021

From: Breaking News

Lloyds Bank to buy 50,000 homes in coming years

The housing market could be in for a financial boost of an unusual kind as a High Street bank plans to...

20 August 2021

From: Breaking News

Purplebricks’ autumn marketing blitz goes ahead despite shock jobs move

Purplebricks’ chief executive says a £4m marketing blitz scheduled for the autumn will go ahead despite the upheaval caused by the...

11 August 2021

From: Breaking News

Purplebricks to launch local marketing blitz after Olympics

Purplebricks is to launch an extensive marketing campaign after this summer’s Olympics to emphasise the local knowledge of its 600 agents...

12 July 2021

From: Breaking News

Zoopla’s new adverts improve click-through rate five-fold - claim

Zoopla has launched a new advertising innovation which it says will help both agents and housebuilders as they seek to capitalise...

06 July 2021

From: Breaking News

Agency drops claim that it's number one in its area after complaint

A firm has agreed to amend its claim that it was the number one selling agent in its town in 2020,...

26 May 2021

From: Breaking News

Boomin Bites Back: We’ll NEVER do direct sales, insists founder

Agents have contacted Estate Agent Today to say they fear the new MatchMaker service on the Boomin portal could be used...

06 April 2021

From: Breaking News

Boomin - What’s the verdict?

The launch of Boomin has been and gone with, perhaps, something less than its expected fanfare of publicity. Of course there are...

03 April 2021

From: Features

Boomin’s TV ads - see them here, two days ahead of launch

Here are the first three TV adverts for Boomin, the new property portal which launches on Friday.The new website launches early...

31 March 2021

From: Breaking News

London agency uses cash injection to hit acquisition trail

Dexters, which last week secured a reported £130m in new investment for the coming years, has snapped up the historic Roy...

02 March 2021

From: Breaking News

Boomin’s Michael Bruce says: “We’re ready to launch”

The Bruce brothers’ latest project, Boomin, is “ready to launch” some two months after it was expected to see the light...

23 February 2021

From: Breaking News

Property Porn? If only Rightmove would make a TV ad this good...

Property porn as a popular pastime is as big in the US as it is here, as fans of shows like Netflix’s...

10 February 2021

From: Breaking News

Banned! Online agencies must not advertise house for sale

Two mysterious online agencies have had their advertisements for the same property banned by the Advertising Standards Authority. The agencies - Manchestersalerent and...

20 January 2021

From: Breaking News

Why Facebook is a great alternative to property portals

While the property industry has suffered far less than other sectors during the past year, it would be short of the...

16 January 2021

From: Features

Countrywide brand’s first-ever TV campaign begins on Boxing Day

One of Countrywide’s top-end brands begins a TV advertisement campaign on Boxing Day.  Hamptons’ ad is the first ever TV promotion from the agency and...

24 December 2020

From: Breaking News

Social media first for Zoopla with ‘hyper local’ image campaigns

Zoopla is the first UK property company to launch advertising on Pinterest, the lifestyle picture-centric social media platform. A statement from Zoopla...

16 November 2020

From: Breaking News

Getting PropTech for free? It's probably because you're the product

The proliferation of free and accessible digital services has - at face value - brought us many great things: same-day deliveries,...

28 October 2020

From: Features

Purplebricks: another complaint prompts watchdog to intervene

Purplebricks has changed the wording of an advertisement on its website after a watchdog stepped in following a complaint. According to the...

22 July 2020

From: Breaking News

Agents Boards: Labour council wins government help for stiff controls

A London Labour council has won draconian powers to effectively ban For Sale and To Let boards in several parts of...

17 July 2020

From: Breaking News

Purplebricks’ brand boost from Olympics TV ads campaign

The advertising and sponsorship links between Purplebricks and Team GB have won the agency a silver medal according to a leading...

14 July 2020

From: Breaking News

Purplebricks' latest TV advertising campaign starts today

Purplebricks is starting a new wave of TV advertisements today, continuing its theme from earlier this year as a sponsor of...

03 July 2020

From: Breaking News

Death of revered estate agent after amazing 6,000 house sales

The death has been announced of Colin Lowman, a veteran south London estate agent who had a 64 year career in...

08 June 2020

From: Breaking News

Agency promotion website changes claim after regulator intervenes

NetAnAgent, a website which offers consumers instant quotes from a selection of traditional and online agents, has changed some of its...

20 May 2020

From: Breaking News

Scam and Fraud Alert: Sellers urged to check authenticity of ‘buyers’

Sellers are being warned to make strict checks before responding to advertisements apparently from prospective buyers.  The National Association of Property Buyers...

14 April 2020

From: Breaking News

Online agency reduced to shock tactics criticising High St firms

Nested is the latest online agency to base a marketing campaign around criticism of established estate agents.  In three 30-second TV ads...

12 March 2020

From: Breaking News

Property Natter - meet the teenager who is shaking up agency marketing

Following on from the second half of the last decade, the first few weeks of 2020 have been a bit mad...

18 January 2020

From: Features

The Property Ombudsman to quit role in November

The Property Ombudsman role is being advertised. The current Ombudsman, Katrine Sporle, is giving up the role in November after five years in...

13 January 2020

From: Breaking News

See it here first! Zoopla’s new ad going live on Boxing Day

Zoopla is launching a new eight week marketing campaign on Boxing Day - and Estate Agent Today has an exclusive look at...

23 December 2019

From: Breaking News

Rightmove in the clear over amazing claim made in advertisement

Rightmove has been given the green light to continue using the claim that “every second someone contacts an estate agent about a...

13 November 2019

From: Breaking News

Free service for agents to identify mobile and broadband connectivity

A service has launched for estate and letting agents to copy and paste a widget into online advertisements free of charge. It...

17 October 2019

From: Breaking News

Purplebricks spends £382 per instruction on marketing alone

Purplebricks has spent £26.7m on marketing in the past year - that represents £382 per instruction.  The figures, revealed in the agency’s...

11 September 2019

From: Breaking News

Dodgy survey boosts online agents - including one that doesn’t exist

A survey claims that millions of potential sellers would use online estate agents - and bizarrely, this includes an online agency...

06 September 2019

From: Breaking News

Purplebricks: an insider’s story of what it was REALLY like

A former Local Property Expert and manager at Purplebricks has gone on record to reveal what it was really like to work...

16 August 2019

From: Breaking News

Online agents face new guidelines as advertising complaints rocket

The Advertising Standards Authority has issued a guidance note warning online estate agents, after complaints about them have “grown dramatically”. “Property is big...

01 August 2019

From: Breaking News

Watchdog upholds complaints and finds new problem with house raffle

A company which promotes property raffles have been told that it cannot repeat certain elements of its advertisements on Facebook and...

26 June 2019

From: Breaking News

Agency amends Help To Buy press ad after complaint to watchdog

South west regional agency Luscombe Maye has amended an advertisement for a new housing development following a complaint to a watchdog. A...

12 June 2019

From: Breaking News

OnTheMarket share trading frozen temporarily after 10% price slump

Trading in OnTheMarket’s shares was subject to two so-called Price Monitoring Extensions - temporary freezing of transactions because of erratic movements. The...

03 May 2019

From: Breaking News

The man who polices the agency industry - an exclusive interview

It’s clear that some agents are not fans of Trading Standards officers, described in the comments sections of the trade press...

27 April 2019

From: Features

Trading Standards speak out: We do NOT favour online estate agencies

The head of the new Trading Standards authority regulating estate agents says Online firms are treated exactly the same as High...

26 April 2019

From: Breaking News

Banned: Agency ad’s “misleading” reference to non-existent branch

An estate agency has been ordered by the Advertising Standards Authority not to use an advertisement on its website and Facebook...

17 April 2019

From: Breaking News

Choose ‘the right agent’ and sales will happen - it’s as simple as that...

A survey of 3,000 people by Zoopla suggests that 47 per cent of vendors believe the success of their sale was...

21 February 2019

From: Breaking News

Banned: home 'ownership' advertisement is branded misleading

A poster advertising shared ownership, promoting homes from a housing association, has been banned by the Advertising Standards Authority. The poster, for...

20 February 2019

From: Breaking News

OnTheMarket ads get fit for purpose in gyms, on TV and radio

OnTheMarket is to continue its TV advertising campaign throughout February - and this time it’s ad is also going to be...

04 February 2019

From: Breaking News

Banned! Advert for 'park home' lodges deemed misleading

The Advertising Standards Authority has banned an advertisement calling properties for sale ‘park homes’ when the buildings themselves could not be...

05 December 2018

From: Breaking News

Zoopla scraps non-property ads on listings to boost focus on agents

With portal rivalry hotting up again, Zoopla has announced that with immediate effect it’s removing all non-property related adverts from all...

04 December 2018

From: Breaking News

Emoov advert triggers another complaint to watchdog

The troubled Emoov hybrid estate agency, currently up for sale, has removed an advertisement after a complaint to a watchdog over...

07 November 2018

From: Breaking News

Property Natter: estate agency on a bus

No, I haven’t lost the plot. Such a thing exists – and if you’re familiar with North London, there is a...

20 October 2018

From: Features

Read all about it: Property supplement publisher up for sale

Johnston Press, the company which owns the i national newspaper and some 200 local titles - many with property supplements carrying...

12 October 2018

From: Breaking News

Banned advert highlights dangers of sales claims about rental yields

The Advertising Standards Authority has banned an advertisement for a new development in London after complaints over claims about the yields...

10 October 2018

From: Breaking News

Emoov changes ‘save thousands’ wording after watchdog steps in

Emoov has agreed to change the wording of a Google search advertisement after a complaint was made to the Advertising Standards...

26 September 2018

From: Breaking News

Another online agency’s savings claim under scrutiny

An online estate agency run by one of the country’s youngest entrepreneurs has agreed to change a reference about savings on...

29 August 2018

From: Breaking News

Online agent of choice changes listing after complaint

An online estate agency has changed the wording of a listing on Rightmove, Zoopla and on its own website after a...

26 July 2018

From: Breaking News

'Local property experts' - controversial advice issued by ad watchdog

The Advertising Standards Authority has today issued a three-point guidance note for estate agents, including controversial interpretations of what constitutes a...

18 July 2018

From: Breaking News

Rebel agent turns fire on ZPG as advertising watchdog ponders sanctions

The Advertising Standards Authority says its compliance team is considering its next steps following the refusal of estate agency PDQ Estates...

12 July 2018

From: Breaking News

Banned! Maverick agent must not repeat claims about Purplebricks

An agent from Cornwall who has waged a long-running campaign against online agencies in general and Purplebricks in particular has been...

11 July 2018

From: Breaking News

Regional hybrid agency launches with upfront fee of £1,500 including VAT

A hybrid estate agency has launched in Bury, one of the first of its kind to operate in the UK on...

10 July 2018

From: Breaking News

New Purplebricks adverts - full service without the commission

The creative agency behind the new round of Purplebricks Commisery TV advertisements have been explaining the philosophy they brought to the...

02 July 2018

From: Breaking News

Purplebricks pledges to appeal latest ban on advertisement

Another Purplebricks ad has been stamped down on by the Advertising Standards Authority following a complaint by Hunters Property Group - but...

27 June 2018

From: Breaking News

Sequence auction house amends advert after watchdog intervenes

One of the country’s largest auction houses has had to amend an advertisement on its website after an intervention by the...

20 June 2018

From: Breaking News

Watchdog intervenes over agency’s portal advertising claim

The Advertising Standards Authority has intervened after receiving a complaint about a website and online advertisement for the Howard Cundey agency. The...

13 June 2018

From: Breaking News

Stand by - new wave of Purplebricks adverts on the way

Purplebricks is reported to have hired a new advertising agency to handle a “multi million pound” media campaign. The advertising industry weekly...

11 May 2018

From: Breaking News

Agency and Alice are the perfect advertisement for apprentices

Alice Hickmott is the perfect advertisement for apprentices in estate agency - especially as we are now in National Apprentice Week.  Essex...

06 March 2018

From: Breaking News

TV ad campaign to emphasise online agency's 'full service' for sellers

House Network, which describes itself as the UK’s first online estate agency, is using TV advertising to promote a new "20-point...

14 February 2018

From: Breaking News

Purplebricks ads confront 'best price' issue and mock High Street rivals

Controversial new Purplebricks advertisements on social media mock traditional estate agents who “twiddle their thumbs” in offices and claim the hybrid...

13 February 2018

From: Breaking News

allAgents and agency group CIELA reignite disputes with Purplebricks

The Charter for Independent Estate and Letting Agents says Purplebricks is still not complying with a ruling made by the Advertising...

06 February 2018

From: Breaking News

Purplebricks launches new TV and social media advertisements

Purplebricks once again used the Christmas period to launch new TV and social media advertisements.  In one, the hybrid agency debuted Mr...

28 December 2017

From: Breaking News

Online firm Yopa removes agency comparison ad after complaints

The online agency Yopa has removed an ad comparing its performance against other estate agents after complaints to the Advertising Standards...

22 November 2017

From: Breaking News

We're not defunct yet says on-off-on independent agents group

The man seeking to establish the Charter for Independent Estate and Letting Agents says he is hopeful that the fledgling trade...

31 October 2017

From: Breaking News

Exclusive: four more complaints about Purplebricks filed to watchdog

Estate Agent Today has been told that there are four more complaints filed to the Advertising Standards Authority about hybrid agency...

30 October 2017

From: Breaking News

Halloween - more fangtastic agents' pics from the crypt...

The industry appears to be embracing this year’s Halloween celebrations like never before - tomorrow’s the big day but we’ve got...

30 October 2017

From: Breaking News

Purplebricks: agency wins advert dispute over Local Property Experts

Complaints about a Purplebricks claim concerning its Local Property Experts have been rejected by the Advertising Standards Authority. Complaints came from PDQ...

25 October 2017

From: Breaking News

Failed group for independent agents says it's not quite dead yet

The death throes of the Charter for Independent Estate and Letting Agents are continuing. A statement by software entrepreneur Charlie Wright, who...

19 October 2017

From: Breaking News

Purplebricks TV ads declared 'misleading' after complaint over fees

The Advertising Standards Authority has ruled that two TV advertisements for Purplebricks cannot be shown again in their current form because...

18 October 2017

From: Breaking News

Warning: Don’t fall foul of competition rules after CMA fines

The decision by the Competition and Markets Authority (CMA) to fine five estate agents for engaging in a price fixing cartel has...

07 October 2017

From: Features

Petition claims many Rightmove listings are speculative and over-priced

A mystery online petition is urging Rightmove to filter its advertisements “in a bid to curb down inflationary / speculative / fake...

26 September 2017

From: Breaking News

Zoopla launches another TV and radio campaign - it's those crabs again

Zoopla is launching a new advert as part of its ongoing TV and radio campaign - and it stars those hermit...

18 September 2017

From: Breaking News

Online agency YOPA and Savills launch TV ad campaigns this weekend

Online estate agency YOPA - well known recently for advertisements featuring the Village People - is this evening launching a new...

08 September 2017

From: Breaking News

Propertymark TV advert to reach 30 million adult viewers

Today sees the launch of ARLA and NAEA Propertymark's first national television advertisement. The ad is intended to highlight the importance of...

07 September 2017

From: Breaking News

'Local Property Agents' wanted as onliner launches recruitment drive

eMoov, the online agency which last month secured an additional £9m funding from investors, has launched a recruitment drive for what...

01 September 2017

From: Breaking News

Online agency subject of another complaint about website wording

Online agency HouseSimple has once again been the subject of a complaint to the Advertising Standards Authority. Earlier this month a HouseSimple advertisement...

30 August 2017

From: Breaking News

Another online agency advert banned over misleading wording

For the second successive week the Advertising Standards Authority has banned an online estate agency’s advertisement.  Last week it was HouseSimple and...

23 August 2017

From: Breaking News

Banned!  Online firm claimed High Street agents charge 1.5% to 4%

The Advertising Standards Authority has banned online agency HouseSimple from claiming that High Street agents charge “1.5% to 4% (plus 20%...

16 August 2017

From: Breaking News

NTSEAT and TPO warnings after police probe quick sale company

The police are investigating a quick sale company after a claim by an individual that he received less than half of...

11 August 2017

From: Breaking News

Video interview: Charlie Wright, founder of CIELA

During a week in which fledgling trade group the Charter for Independent Estate and Letting Agents (CIELA) announced that it still...

22 July 2017

From: Features

Agency banned from using advert suggesting it had traditional office

The Advertising Standards Authority has banned an advertisement which suggested that the firm behind it had “a physical office ... in...

19 July 2017

From: Breaking News

More details emerge of Purplebricks' LPE expansion programme

Purplebricks has released more details of expansion plans to recruit hundreds of additional Local Property Experts. The recruitment drive was launched yesterday...

12 July 2017

From: Breaking News

Agent agrees not to repeat advertisement knocking OnTheMarket

Major westcountry agency Wilkinson Grant has told the Advertising Standards Authority it will not re-use wording following a complaint from a...

05 July 2017

From: Breaking News

Using call tracking to boost the impact of your marketing

We live in world where the online economy is just as important as the offline economy. Whether your business is online...

12 June 2017

From: Sponsored Content

YOPA recruiting agents with 'chance to earn up to £12k per month'

Hybrid estate agency YOPA has launched a recruitment campaign suggesting that agents have “the chance to make between £6k and £12k per...

31 May 2017

From: Breaking News

Property Natter – awards success, purple and the future of agency

Since we last spoke, the ESTAS – the biggest and best property awards ceremony in the UK – has been and...

27 May 2017

From: Features

Trade group claims ad watchdog is probing Purplebricks complaints

Fledgling trade group CIELA says two aspects of its complaint to the Advertising Standards Authority are the subject of ‘further investigation’...

04 May 2017

From: Breaking News

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