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Consisting of contributions from our Associated Writers, Features covers a wide range of opinions on topics affecting the UK's estate and letting agents. Join the debate by logging-in and leaving a comment.

Features > Marketing, Events & Networking

Discover Why YouTube Ads to Grow During 2023

By Pete Butler

Being owned by Google, YouTube is the world’s 2nd largest...

Opinion: Boards ARE still relevant!

By Tom Cummuskey

The For Sale board is one of the oldest marketing...

Property Natter – why brand reputation is more crucial for smaller firms

By Nat Daniels

In tougher times – as is the case now, post-Covid,...

Low-cost marketing can produce high rewards, say TVPN

By The ValPal Network

Many experts are predicting that house price growth will slow...

Property Natter – events for agents to look out for in the first half of 2022

By Nat Daniels

Property events and functions are now back in full swing,...

Video interview - talking self-employed agents with eXp UK's Adam Day

By EAT & LAT Team

Adam Day will be a well-known figure to many in...

Property Natter - video interview with Stephen Brown and RAN 2021!

By Nat Daniels

In a first for the Natter, this week's interview is...

Property Natter – catching up with The Singing Estate Agent

By Nat Daniels

In this latest Natter piece zoning in on independent agents...

Property Natter – four ways agents can improve brand recognition this winter

By Nat Daniels

As a character from a fairly well-known TV show once...

Alto Q&A - behind the scenes of a growing agency, with a family ethos at heart

By EAT & LAT Team

Luke Thirkettle heads up the lettings division at Stratfords, a...

Property Natter: talking the secret to good photography and working for Foxtons

By Nat Daniels

Good property marketing photos have arguably never been more important...

Crazy times, hazy memories - looking back at more than 35 years in the industry

By Colin Shairp

There are just three working days until the end of...

Property Natter: talking Brexit, Covid, USPs and mews homes with Lurot Brand

By Nat Daniels

Independent agents come in all shapes, sizes and looks, many...

Watch: how to launch a premium brand, luxury estate agency

By EAT & LAT Team

In a video interview for Estate Agent Today, Dominic Murphy,...

Property Natter: Day in the life of Simon Brown, ESTAS founder

By Nat Daniels

In a return to a favourite series of mine, as...

Property Natter - will there be live property events this year?

By Nat Daniels

The last property event I attended in person – and...

Property Natter: meet the agent poet doing things unconventionally

By Nat Daniels

As you’ll know by now, I like to use the...

Property Natter - is working from anywhere the future for UK estate agency?

By Nat Daniels

One of the biggest trends in recent times, as a...

Call My Agent! Celebrities find it’s not so easy to sell and buy homes…

By Graham Norwood

One of the biggest TV hits of lockdown has been...

Letting agents unite to support others during the pandemic

By Chris Mason

It might be tempting during the pandemic to focus simply...

Property Natter - ‘I work for myself, not by myself’ – a self-employed agent’s tale

By Nat Daniels

In this week's Natter, I focus on the inspiring story...

Is letting properties sight unseen the future of the rental market?

By Eduard Cristea

The ongoing Covid-19 pandemic has changed the way we evaluate...

Handle with care – why 2021 is the year to look after your leads

By Joanne Tattum

The last few months have seen property agents work hard...

Sell high, sell fast - selling for the best price with home staging

By Elaine Penhaul

The importance of marketing properties is something that is often...

The push me, pull you of estate agency

By Craig Vile

Newspapers are pushed through the door, whereas websites have to pull...

Four revenue generation tips for letting agents

By Chris Turner

What are the best ways for a letting agency to...

Property Natter: why diversification is the spice of life for agents

By Nat Daniels

The property market has bounced back with all of the...

Lettings in 2020 needs a gamechanger - could this be it?

By Craig Vile

There is no doubting that 2020 has been a challenging...

Property Natter – five ways to enable your agency to thrive this winter

By Nat Daniels

The only certainty at the moment is ongoing uncertainty. It’s...

Effective signage is key to rebuilding customer confidence in the market

By Javier Lopez

When it comes to the future of the property market...

Estate agents – here’s your cheat sheet for the next 90 days

By Sam Hunter

One of the main points I’ve had reinforced to me...

Property Natter: what will property conferences and events of the future look like?

By Nat Daniels

Conferences, events and awards dinners are a hugely important part...

Video interview - how can agents use video to make sure they don't go bust?

By EAT & LAT Team

In a video interview for Estate Agent Today, property professional...

Charity connection brings meaning to fast-growing processor of rental transactions

By André Holtshausen

Covid-19 has placed a spotlight on the impressive variety of...

Downturn’s silver lining: our two cents on the property market

By Mark Hinkins

There’s no doubt we’re in a less-than-rosy phase of the...

How can estate agents take professional property photos themselves?

By Jet Lendon

As you know, having professional images of your properties is...

Property Natter – doing our bit to help the industry through this crisis

By Nat Daniels

We are still living in highly extraordinary times, perhaps evidenced...

Open letter – why agents need lead generation to help them through the crisis

By Craig Vile

In response to the current coronavirus pandemic, which is having...

Property Natter – how did agents advertise in the pre-portal days?

By Nat Daniels

In the last few Natters I’ve focused on the slow...

Agents - please don’t leave a message after the tone

By Joanne Tattum

Why should agencies leave voicemail in the last decade and...

Property Natter - is local property advertising now yesterday’s fish and chip paper?

By Nat Daniels

For a very long time, it was one of the...

48 hours with...the largest estate agency in the world

By EAT & LAT Team

'It's a recipe, not a menu' is a mantra championed...

The six crimes of modern-day call handling

By Joanne Tattum

Six common ‘crimes of modern-day call handling’ are blighting UK...

Delivering client care with a wow – the case for outsourcing

By Joanne Tattum

Outsourcing important business functions such as marketing, HR and IT...

Here’s why agents need to keep a keen eye on the Christmas Prize

By Andy Marshall

Property voyeurism and the festive season have long been bedfellows...

Property Natter: do agents need to adapt to modern communication methods?

By Nat Daniels

As we know, the world’s moving very fast and how...

Property Natter - shining a light on agents doing things differently

By Nat Daniels

This week’s Natter is dedicated to three contrasting agencies doing...

Why agents need to be queuing up for new premium instructions

By Saurabh Saxena

The typical new real estate agency forms when an entrepreneurial...

Four ways to maximise your lead-handling

By Joanne Tattum

In a marketplace as competitive as the property industry, you...

Advertising tips: be big, bold and back it up

By Lee Dahill

My experience in marketing over the last 10 years has...

Why celebrating the achievements of the industry is so valuable

By Neil Cobbold

Earlier this month we celebrated the 16th annual ESTAS Awards,...

Property Natter: has Purplebricks' bubble now officially burst?

By Nat Daniels

Whether you love or hate it, Purplebricks has undoubtedly left...

Property Natter - events agents need to keep an eye out for

By Nat Daniels

With Easter now upon us (happy Easter, by the way,...

ARLA Propertymark Conference 2019 – three key talking points

By Neil Cobbold

The recent ARLA Propertymark conference featured a hugely interesting line-up...

Property Natter: great advertising campaigns for independent estate agents

By Nat Daniels

When you think of the best ad campaigns – from...

Property Natter – is 9 till 6 still the way to make a living?

By Nat Daniels

For many years, the majority of agents have stuck to...

Franchising: why finding your premises could be the biggest obstacle

By James Campbell

The road to opening up your own business can be...

Property Natter: should you be making your agency Instagram-friendly?

By Nat Daniels

Instagram (or, as the younger generation would have it, Insta)...

Buying into a franchise may not be as hard as you think

By James Campbell

There are many misconceptions about the franchising world but, whether...

Property Natter: will the real Housing Minister please stand up?

By Nat Daniels

Kit Malthouse has been making headlines this week, but –...

Review – what did we learn from the Guild Conference?

By Neil Cobbold

Alongside hundreds of agents and suppliers, I recently attended the...

How can estate agents build their online reputation?

By Ben Davis

When it comes to building online reputation, Google is king. It...

Newspapers are in freefall - what does it mean for agents?

By Graham Norwood

It’s been an interesting week of contrasts when it comes...

Property Natter: Emoov, Brexit, Agents Got Talent and a partridge in a pear tree

By Nat Daniels

Hard not to mention two major breaking news stories of...

Property Natter: 5 things you should be doing this Christmas

By Nat Daniels

Every other advert on the TV is featuring Santa Claus,...

Property Natter: how much is that home in the window?

By Nat Daniels

It’s the most obvious visual medium high street agents have...

Property Natter: estate agency on a bus

By Nat Daniels

No, I haven’t lost the plot. Such a thing exists...

Can negative google and Facebook reviews damage brand reputation?

By Ben Davis

Local business reviews are becoming increasingly important for reputation management,...

Property Natter: what impact has Google had on the property market?

By Nat Daniels

Google celebrated its 20th birthday last month. Yes, it might...

Property Natter: setting the record straight on SEO and subdomains

By Nat Daniels

Fake news has become the popular catchphrase of a certain...

Five simple ways to improve renter satisfaction

By Jonathan Stein

For too long the private rented sector has been complacent...

Window displays: Digital signage vs light pockets

By Dominic Hinchliffe

In the past decade or so there has been a...

Property concierge: could this be one of agents’ future tenant services?

By Neil Cobbold

With all the recent change and upheaval in the rental...

Property Natter: what has 2018 brought so far?

By Nat Daniels

First things first, I have to mention the World Cup....

How can agents make money from TV, broadband and utilities?

By Marc Da Silva

Letting agents are being advised to think seriously about how...

Property Natter – marketing magic, Mr T and GDPR fever

By Nat Daniels

Last time out I looked at the growing importance of...

Property Natter: the growing importance of content, social media and design

By Nat Daniels

As promised a few weeks ago, this week’s Natter concentrates...

Create a ‘plan’ of action to help sell more properties

By Marc Da Silva

Floor plans are an essential marketing tool, which play an...

Property Natter – a property invasion on our tellies

By Nat Daniels

The death of traditional TV – where viewers sit down...

Is print advertising for estate agents dead and buried?

By Marc Da Silva

The printing industry is in the midst of a decline...

Branding - game, set and match to the onliners?

By Graham Norwood

According to The Branding Journal, a brand is “a name,...

Property Natter – the marketing trends to look out for in 2018

By Nat Daniels

After the fun and over-indulgence of the festivities, most of...

Property Natter – here’s how to drive traffic, convert and monetise

By Nat Daniels

Winter seems to be firmly with us now, if the...

Property Natter: here’s why crowdfunding is the future

By Nat Daniels

Crowdfunding is nothing new. As I pointed out in a...

Weekend reading: The future’s digital – have you had your say?

By EAT & LAT Team

As we outlined in our EAT and LAT stories earlier...

When you add up the costs, it can be miles cheaper to lease a car

By Marc Da Silva

Not so long ago, new UK car sales were racing...

Property Natter – are you GDPR-ready?

By Nat Daniels

Are you protecting your data right? This may sound like...

Wake up and smell the coffee – the bookshops have!

By David Westgate

Once upon a time there were estate agents. That was...

Is outsourcing now standard for estate agents?

By Samantha Jones

Given the shift change in the estate agent world at...

How independent agents use SEO to take on national brands

By Martin Calvert

How many property professionals are truly happy with their revenue?...

Five things you should know about data mining

By Nigel Poole

Our recent roundtable on the government’s proposed ban on letting...

Learning and growth - top tips for upskilling

By Nigel Poole

Our recent roundtable on the government’s proposed ban on tenant...

What do estate and letting agencies usually sell for?

By Paul Seabridge

There’s barely a week that goes by when you don’t...

How to create new revenue streams for your letting agency

By Nigel Poole

Our recent roundtable on the government’s proposed ban on tenant...

The ESTAS – the UK’s best letting agents have their say

By Marc Da Silva

The recent rise in consumer complaints against sales and letting...

Estate agents strike gold at the ESTAS

By Marc Da Silva

The best estate and letting agents in the UK were...

Property Natter: a conference smorgasbord

By Nat Daniels

It’s that time of year again – peak conference/event season....

Online reviews - They’re here to stay

By Graham Norwood

Odds are that you use TripAdvisor when you book a...

How to get press coverage for your business

By Marc Da Silva

Being featured in newspapers, magazines and websites, as well as...

Using Rightmove alone would be the wrong move

By Colin Shairp

It’s easy to be dismissive of the value of local...

Property Natter: How to improve your agency - a view from the inside

By Nat Daniels

For my latest Property Natter I have sought the opinions...

Why ‘let only’ has been given the last rites

By Simon Duce

Dust off your black tie and grab a tissue as...

Don’t undervalue Which? as a useful marketing tool

By Colin Shairp

The guys at Which? are at it again, all over...

Property Natter – a conference wrapped in Guild

By Nat Daniels

Excuse the puntastic (or not) title, but as you’ve no...

Mergers of independent agents: how to achieve completion

By Mark Lucas

From the outset of any merger, it is vital that...

How to avoid the disconnect associated with outsourcing

By Samantha Jones

If this past year is anything to go by, outsourcing...

Property Natter: why people crave instant gratification

By Nat Daniels

Instant gratification is nothing new. It’s been around for millennia....

Mergers of independent estate agencies: the market and the price

By Mark Lucas

Consolidation continues apace amongst traditional estate agents. The raft of...

Human interaction with tech is a winning combination

By Samantha Jones

Technology has been continuing to shape the way estate agents...

The fees ban will force agents to seize the day

By Nat Daniels

Carpe diem, seize the day – whatever you call it, it’s...

How to spot fake estate agent reviews

By Andrew Mabbutt

2016 has undoubtedly shone a spotlight on the reviews industry...

Save Our Staff: how to stop your office from killing employees

By Harry Simons

Forget a machine injury, a nasty fall or even being...

Property Natter: how to build a brand

By Nat Daniels

Good branding is absolutely crucial to any successful business or...

Why are you so understaffed on a Tuesday?

By Simon Duce

There were some absolutely brilliant figures released recently by telephone answering specialist,...

Understanding the Facebook Algorithm

By Nat Daniels

Facebook is a difficult beast to tame. You have 2,000 followers,...

Property Natter: on my travels

By Nat Daniels

It’s all been kicking off in recent weeks, hasn’t it?...

How can agents manage negative feedback left on review sites?

By Andrew Mabbutt

Online reviews play an increasingly vital role in shaping the...

The power of floor plans

By Marc Da Silva

When marketing a property for sale, there are a number...

Property Natter: let's embrace change as an industry

By Nat Daniels

Later on, the title of this piece should become clearer...

Why choose us? Why indeed!

By Chris Arnold

Estate Agents may say they are different. They may even...

Property Natter – the sun has put its hat on (sort of)

By Nat Daniels

Summer finally arrived, the transport system (as always) went into...

How to win more customers using word of mouth

By Samantha Jones

A client recently told me how much their estate agency...

Property Natter: flashmobs, a Spice Girls tribute band and girls on stilts

By Nat Daniels

The joke doing the rounds last week still seems to...

How digital technology can help estate agents connect with customers

By Samantha Jones

‘Digital technology in the property industry is here to stay’...

Marketing tips: print, digital, prospecting and the telephone…

By Iain White

Cost-effective marketing will always be an important part of growing...

Property Natter: a conference bonanza!

By Nat Daniels

It’s nearly June – June! – already. Seriously, where has...

Property Natter – the top five Proptech products

By Nat Daniels

Last time out I spoke about the beginnings of a...

Britain’s best letting agents

By Marc Da Silva

Here are the top letting agents in Britain who go...

Property Natter: conveyancing, mortgage advice and a PropTech revolution

By Nat Daniels

On Tuesday we managed hail, snow, rain, sun and a...

Kings strike gold at the UK estate agency ‘Oscars’

By Marc Da Silva

Winners’ reactions and views from a fantastic day of celebration! The...

The ESTAS – the people’s choice

By Marc Da Silva

The People Awards, which honour the very best individuals in...

How excellent branding can help estate agents stand out in a crowd

By Samantha Jones

Recently, I was speaking to the owner of a chain...

Property Natter: out and about

By Nat Daniels

Storm Katie (makes it sound so harmless when they give...

Property Natter: the future of software

By Nat Daniels

The days are getting longer, the sun is starting to...

Property Natter – it’s all about the software

By Nat Daniels

Software. You might not give it much thought a lot...

Property Natter: the interior revolution of estate agents’ offices

By Nat Daniels

Estate agents with a difference, a twist, a unique selling...

Property Natter: Marketing Jargon Buster

By Nat Daniels

Marketing and property often go hand in hand. But from...

Property Natter: pay what you want – yes or no?

By Nat Daniels

First of all, welcome back everyone. Hope everyone had a...

The value of a brand in property

By Michael Robson

For the team at Andrews, the new year started a...

Industry awards – what are the benefits?

By Samantha Jones

As the year draws to a close, awards season is...

Property Natter: a Facebook seller and the crowdfunding craze

By Nat Daniels

An interesting story caught my eye a few weeks ago....

Time to rebrand: lettings experts, not agents

By Simon Duce

Negativity. There’s a lot of it about in the lettings...

Property Natter: Content, Content, Content

By Nat Daniels

Someone told me the other day that it’s now only...

Corporate Social Responsibility - who cares?

By Samantha Jones

The answer to the question is that we all should;...

Property Natter: Quirky views, website traffic and a love affair with 'hybrid'

By Nat Daniels

I’m writing this from the brand spanking new Center Parks...

Property Natter: reaching the Holy Grail of more vendors and landlords

By Nat Daniels

Well, the hosts have left the party early. England have...

How ‘lush’ is your CRM?

By Samantha Jones

It will come as no surprise for those who have...

Property Natter: this, that and a little bit of something else

By Nat Daniels

We’ve enjoyed a bit of an Indian summer this week....

A customer service 'WOW' must now come as standard

By Samantha Jones

Like many people these days I rarely make a significant...

Property Natter: how to make PR work for you

By Nat Daniels

Public relations is big business these days. Whole companies are...

Property Natter: Let's embrace the social web

By Nat Daniels

So, has everyone been enjoying the fine summer weather we’ve...

Property Natter: The rise of agent-rating websites

By Nat Daniels

The rising phenomenon of agent-rating and review websites is a...

Property Natter: Agents, target your websites better!

By Nat Daniels

OK, you’re being spoilt. This column is now going to...

Property Natter: Networking, teamwork and a fake England captain

By Nat Daniels

Hello and welcome to my brand new blog! Every month...

Introducing the ‘Poldark Effect’

By Eddie Goldsmith

Poldark, a period drama recently on the BBC, has inspired...

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