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Managing Director, iamproperty


Revealed – UK-first PropTech launches agents need to know about

Automation is the direction the industry is moving in and it’s gathering pace every day. Forward-thinking agents are using automation and tech to do the time-consuming parts of the job, giving them time back to do more parts of the role that are really making a difference in a competitive market, like getting out to win new instructions and giving their clients a great service.

Don’t get me wrong, having the right tech is important, but the key to nailing it is using tech as an enabler not a replacement – enabling teams to spend time on the parts of the process that require a human touch while the tech takes care of the rest.

Our vision has always been to modernise the property market. We support over 4,000 Partner Agents by offering digital solutions that save time, create real value and meet not only their current needs but by anticipating changing market conditions and customer demands.


This year we’re excited to be launching multiple new releases across our movebutler platform and new automation tools and enhancements to our auction service. All of this comes as part of our continued innovation roadmap and our drive to improve the home moving experience for everyone.

The next level of online auction  

We pioneered the Modern Method of Auction (MMoA) back in 2009 with a vision to create more choice for consumers. We’ve seen this category grow consistently, but over the last few years, we have seen growth accelerate substantially, cementing the need for auction in all market conditions.

Our newest auction service innovations will launch soon, including a new bidding journey to enhance the consumer auction experience. This will also see a brand-new consumer-facing website launch to help drive leads for our Partner Agents.

With consumer awareness and confidence in auction at an all-time high, there isn’t a better time to launch new features that support auction becoming a more mainstream way to buy and sell property. We were the first auction provider to partner with both Rightmove and Zoopla to drive leads for our agents and most recently we announced a key milestone, hitting over £1b worth of property sold via MMoA for our agents in a 12-month period. The market shows no sign of slowing down.

Say hello to Surveys

A Survey module will be the next addition to our movebutler platform. Helping to speed up the conveyancing process with surveys carried out earlier in the process. This new module will help reduce the risk of nasty surprises later on and allow buyers or sellers to deal with any issues that arise without holding up the sale. For our Partner Agent network, this means getting paid quicker with fewer fall-throughs and additional revenue through survey referral fees, as well as an improved experience for their clients who can access transparent milestone updates throughout.

Material Information covered

Over 1,300 Estate Agents are already using movebutler to stay compliant with Part A of the new Material Informaton rules. Updates will continue in line with the next stages of the rules, with some exciting new features launching later this year. Last week, NTSELAT published new guidance on Part A, with the plan for Parts B and C to be introduced over the next year and so our systems are already being further developed to ensure our Partner Agents stay compliant.

More to come

Earlier this year we acquired Openview, a complete CRM solution which enables our Partner Agents to fully automate their day-to-day operations. Why does this matter?

All of this comes back to our core focus, which centres around collaboration with our Partner Agents to understand the challenges they are facing and developing our solutions to support them in the right way. We recently launched our new Partner Agent Advisory Council, which is an opportunity to bring together Estate Agents who share a commitment to improving the home moving process for everyone involved and to drive industry innovation. We’ll work together to address and tackle the challenges and opportunities facing the residential property market and we’re excited to see where this takes us.

Already this year iamproperty has celebrated multiple award wins, including the BVCA Vision 2022 Awards, The Northern Tech Awards and recognition in the GP Bullhound Top 100 fastest-growing tech companies.

iamproperty was founded in 2009 to fill a gap in the market for a property auction service that benefited both Estate Agents and consumers, bringing much-needed speed and security to the market. Since then, the business has established itself as a pioneer in the property sector, with a clear vision to lead the modernisation of the property industry.

To learn more about iamproperty and its services for Estate Agents visit https://iamproperty.com/.

*Ben Ridgway is managing director of iamproperty


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