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By David Alexander

Joint Managing Director, Apropos


Why traditional property management as we know it is over

Nobody likes change. It makes people feel threatened, undermines their confidence, and makes them worry about the future. But regardless of how we feel change is inevitable in all walks of life and property management is no different. 

It’s safe to say that the relationship between landlords, tenants and agents will never be the same in the next five years as it was in the past and I, for one, believe that is a very good thing.

It is important to remember that the number of properties in the Private Rental Sector (PRS) has more than doubled in the last fifteen years and now accounts for over 20% of all housing stock in the UK, around 4.8 million households.


The PRS is now the second largest provider of homes to individuals ahead of social housing which accounts for just over 17%. 

When the 1988 Housing Act was introduced the PRS was quite small and landlord ownership was not as widespread as it is now. Now, an estimated 65% of all landlords are described as ‘accidental’: those who fell into property ownership through inheritance or were unable to sell their own property and decided to rent it out instead. 

In a race to the bottom to attract these landlords, many agents decided to cut fees to the landlord and transfer them to the tenant. This, coupled with TV shows highlighting the get rich-quick aspects of property development, the myths of which unscrupulous letting agents did little to dispel, meant that many landlords and agents have simply seen tenants as cash cows.

The growth in the PRS led to a significant increase in the number of small property management companies. With no barrier to entry, and little regulation there are now over 10,000 property management companies throughout the UK, and it is widely recognised that the level of service varies enormously.

However, we are now at a crossroads. Major changes are happening in the relationships between landlords, tenants and agents. Legislative change in the form of the Tenant Fees Bill will transform the treatment of tenants and introduce greater transparency and fairness to a system which was sometimes, although definitely not always, abusive.

Many agents oppose this because it accounts for between 25-33% of their income. But surely this means they must change their practice rather than oppose this development?

Equally there are moves to end ‘no fault’ grounds for eviction and to introduce longer tenure for tenants in a bid to improve tenant security. Many agents and landlords also oppose these developments, yet this is to fundamentally misunderstand the key current issues in property management. 

The old relationships were built on confrontation between landlord and tenant pitting one against the other and assuming that no positive connection was possible. Each side had their own interests and they could never meet or combine. 

The truth is that property management must be about developing a mutually beneficial relationship between all participants. The tenant is the customer, and not just a source of income, and the landlord is providing a home, and is not just an investor seeking profit. The agent lies somewhere in between to ensure that all sides benefit.

So as important as the changes in legislation are, it is also the need to change the mindset of so many landlords and agents. They need to engage with the tenants and develop a system which works to everyone’s benefit.

Obviously, we want landlords and agents to make money, and we also want tenants to feel happy, secure and safe in their homes. We also want to create an environment in which transparency and fairness are at the heart of all transactions.

If a tenant asks for a repair it is not a chore to be done at the cheapest price, if a landlord feels a tenant is damaging their property it is not something to get angry about but is something that must be resolved.

The old system of property management is broken both in terms of the ethos but also in its means of delivery. At the heart of these changes is a fundamental shift from bricks and mortar to online. Technology provides the basis for implementing greater transparency, fairness and openness, backed up by face-to-face on the ground support. 

We have developed a new platform under the brand apropos which uses a standardised system to ensure that no matter where in the UK the service is delivered, the experience and ease of use remains the same.

Our platform provides 24-hour access for tenants and landlords to input and access data. Both tenant and landlord can view all relevant information and monitor responses and actions directly. This ensures that all participants know exactly what is going on at any time.

This gives landlords the reassurance that they are providing an exceptional service and gives tenants the security and transparency they require from the provider of what is, after all, their home. 

We want landlords and our local business partners to be proud to be a part of apropos and for tenants to want to stay in an apropos-managed property. 

Despite all the complaints about the introduction of the Tenant Fees Bill and other changes it should be noted that the same comments were made in Scotland before tenants’ fees were abolished in 2012.

Equally, the ending of ‘no fault’ evictions and the introduction of indefinite tenancy agreements for tenants is already law in Scotland without the sky crashing down or the world ending.

We deal with this as we deal with all issues which arise in property management. The best people in property always do. They see these changes not as a negative but as an opportunity to stand out from the crowd, to build relationships that work and to develop property management services which will stand the test of time and still be around ten years from now.

*David Alexander is joint managing director of Apropos by DJ Alexander Ltd


  • icon

    All absolutely super of course until you get either or both rogue landlord or tenant. Why does it need yet another middleman to get in the way and take a profit out of other peoples' misfortune?

    The ideal tenancy is one where cash gets to the landlord and the tenant looks after the property for its condition but quickly contacts the landlord for essential repairs.

    If you are a tenant that includes reporting water leaks!

    That is all there is to it. (In theory)

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    • 01 March 2019 22:25 PM

    All absolute twaddle the sky has falken in as far as Scottish regulations are concerned.
    No way would I bother being a Scottish LL.
    I require the ability to remove a tenant ASAP and I decide what AST I choose to offer.
    With such facilities I wouldn't bother being an AST LL.
    How does that assist tenants if I refuse to maintain rental supply?
    As it is I am leaving the PRS as the regulatory environment has become too risky.
    I'm not risking my capital anymore on some scroat of a tenant.
    Oh! and by the way Scottish rents have substantially increased to pay for the Tenant Fee ban.
    I predict the PRS will shrink as LL realise what a financially dangerous position they could be put in by rogue tenants launching vexatious claims etc.
    Introducing the Scottish system to England would cause many LL to sell up.

  • James Robinson

    Another wannabe proptech millionaire peddling more emperors new clothes by throwing every tenuous argument he can think of to support his business idea. I am sure his vision of a pan country online property management platform is very logical and would probably benefit the large estate agencies dealing with thousands of properties. However we prefer to offer a more bespoke solution to our central London landlords who appreciate our high level of service. Our service is a USP which retains our landlords who, if we tried to fob off onto password and login service, would leave us in droves. Incidentally is this an article or an advertorial?


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