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Christian Harper

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Thanks for your comments. I think we could spend all day discussing the benefits to us as estate agents but the research suggests that our client have little benefit. I don't buy the argument that people wonder down a street and find a property as a serious method of selling houses anymore. Sure that might see a board but all of them would have found the flat/house on Rightmove. Do buyers really use the weekend to visit estate agents and drive up and down streets? Really! More like pyjama buyers that search Rightmove at night and then email/call to book viewings. I think our industry is fast becoming reactive rather than in the old days of 'black books' of unique buyers. Please also consider that my article was written for my specific area. 25000 chimney pots in a tight area of west London. I can completely agree that in rural settings, they can be useful however only on Friday I drown down to Goodwood and witnessed a number of agents boards stuck on main roads with arrows leading down side roads etc. These might appear to be useful however they are unsightly and illegal. Whilst I here your arguments I do feel that its clutching at the past when in fact technology can cover all bases. Google can find most houses now and agents could/should invest in more mobile apps that ping when someone drives past houses, bluetooth transmitters in clients houses that automatically download property details to passing motorists etc etc. Chuck the boards in the bin and eventually, everyone wins.

From: Christian Harper 10 September 2017 14:20 PM

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