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Hans Engblom

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About Me

my expertise in the industry

Hans's Recent Activity

Continued Hans Netbook, retired VC & Now investor - seed investor in Eprop

From: Hans Engblom 30 June 2017 10:30 AM

Two comments, one re disruption and one re real estate marketing. In Sweden we talk about ' a storm in glass of water' - this article in the traditional reaction in any market vertical that suddenly is getting digitally disrupted - the real estate is late in the cycle. Traditional UK agents react like the major players in the music industry did in late 90's and 00's. Today the major players are embracing Spotify & couldn't. Same thing will happen in real estate agency business. One should always go for what the customers desire - nothing else. Purplebricks have smart marketing wise and with the necessary LPE concept, a rruely hybrid model. Eprop (EasyProperty) is taking a smart step in merging to also become a true hybrid. What are major players doing - better join the trend and evolve than fighting ... On another note the UK market is underdeveloped in terms of 3D visualisation marketing - only pics and possibly a bad floor plan - no interactivity as today's, at least young, consumer expects. Take a look at Diakrit.com - they supply digitally advanced products globally, especially in Scandinavia, the US and in Australia. I used to be a board member but the company is since two years owned by News Corp. Here you as an agent or builder can find all modern tools to compete and differentiate. In summary - if the world is changing - you have to board the journey or slowly starve... Hans En

From: Hans Engblom 30 June 2017 10:27 AM

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