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Babek Ismayil

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About Me

Founder and CEO of OneDome.

my expertise in the industry

Babek 's Recent Activity

Why not to charge per lead generated or per successful lead? This will make agents and portals more aligned (focused on tangible things and result oriented) and remove all the needs for these debates? At the moment, there is a clear mismatch between portals’ and agents’ goals (advertising v transactional business).

From: Babek Ismayil 09 December 2019 10:16 AM

You are absolutely right. In the World where data is everything, agents should not offer their listings and pay for the privilege.

From: Babek Ismayil 30 July 2019 20:25 PM

Dear Michael, Thank you for your kind comments. Just to clarify the free text search on its own isn't the main point. We built it as free text as a solution to the requests from our user testing. When we asked consumers what they wanted out of their portal experience, their answer was "more filters". Obviously building an interface with 100 filters would be suboptimal, so we had to come up with an alternative solution. Our free text isn't just based on "keyword search". Free text search is backed up by the NLP engine that we have been training for a while now and by our Locality Reality algorithms that we have been testing with users for 2 years. LR scores every individual property based on a number of criteria consumers care about when they think about the property like the availability of good schools, groceries, parks, transport etc. Our search engine is in its infancy but will allow consumers to search by their needs rather than by location. As people search more and more it will get better and better in recognising certain patterns in consumer behaviour. We have embedded a lot of different technology solutions to test and understand consumer behaviour. The main problem we aim to solve is how to make the property buying process simpler and easier for every party involved. We believe the only way to achieve that is by building a collaborative communication platform allowing all key stakeholders in any given transaction to collaborate. None of the major portals has focused on that part of the user journey which we know, based on various research pieces and surveys, is the most stressful part of the process. We don’t claim to be able to fix all of the issues consumers have with a property transaction in one go, but we are certainly committed to making it happen and we have over 40 strong product and engineering team to support that goal. We have a long pipeline of products that we will be bringing to the market after the initial beta phase which we will make public in due course.

From: Babek Ismayil 28 February 2019 07:59 AM

Agree with most of the comments. We need to stop discussing Purplebricks or others. We need to focus on improving our own service and adapting our service to modern customer needs. Let's focus on what works best for our customers. Customers want an instant gratification in anything they do these days. They want minimum effort, less admin, more streamlined process.

From: Babek Ismayil 14 May 2018 10:24 AM

Cannot really comment on the quality of their service, I have never used them. But one of the reasons of their success is their digital platform. It is nice to be able to do things at 10pm. It is not just about low price, it is also about convenience and simplicity.

From: Babek Ismayil 01 February 2017 22:33 PM

I agree that constantly pushing the concept of the disruption as a way forward can be... well disruptive. A more friendly Collaborative approach from technology companies can be an alternative. Not all technology companies aim to disrupt. Technology companies need to think not only about creating something for the consumer, but also about empowering existing businesses and creating more opportunities, more leads etc. A collaborative company is one that works alongside established companies and, rather than trying to crush or destroy incumbent business models, helps to drive them forward through new innovations. What is important to recognise that the consumer adoption of technology is faster than ever and that consumers want better technology, simple process. So regardless whether we are focused on traditional or online approach, we need to adapt to the way consumer wants to interact with us. Adopting modern technology doesn't mean to change the business model or become an online business. Technology is the way forward, but it doesn't need to be disruptive.

From: Babek Ismayil 28 January 2017 02:44 AM

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