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Vanessa Heathcote
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Following a recent ASA ruling, Harrisons Estate Agents replied in their defence the reason the ASA upheld a complaint was because their advert was out of date. John Fletcher, Chairman of Miller Metcalfe who made the complaint, said today "Their defence is utter nonsense and shows a complete lack of respect for the findings of the authority." Miller Metcalfe complained to the ASA because Harrisons advertised they were “1st out of 79 agents” in Bolton. The statement was misleading and misrepresented the facts. The complaint was upheld. Harrison's claim was based on manipulating Rightmove Intel data using sales made in only 7 out of the 34 (or 20%) of the Bolton post codes and sectors. He went onto say "Yet another estate agent in Bolton are claiming to be number one. Everyone knows who the market leader is, so much so that we don't even bother promoting it. Vendors don't care, they choose an agent who they trust to handle the sale of their property, backed up by great customer service, to minimise the stress of the home moving experience." It was only out of date because it took so long for them to respond to Rightmove's request to withdraw the claim as it was in breach of their usage guidelines. Rightmove reserve the right to withdraw their Intel should the agent continue to not comply. A concern for any vendor who instructs an agent that misuses their data."
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From: Vanessa Heathcote
01 December 2016 14:59 PM