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Colin Ellis
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I was saw property data yesterday, from well known data house, that showed the average UK estate agent sold 74% of all listing over a 12 month period(2014 -15), the average online agent sold 45% and for the last 5 months Purple Bricks have only sold 16% of instructions!! not surprising for a listing service that gets paid upfront with no incentive to value the property correctly. Now this number might be a little skewed cause they have taken on lots of new instructions, but judging by the reviews on their website you'd think they were selling 100% of properties listed with 99% sold at or above the asking price and buyers on average are found within 16 days - oh know, that's just what they tell consumers who go to their website. When is CMA going to do something about this? Their reviews are clearly nonsense.
From:
Colin Ellis
09 March 2016 13:32 PM
The biggest provider of misleading reviews is Purple Bricks - you only have to read them for 2 minutes to realize they are a complete nonsense. I have been told by someone who knows their company well that these are written using a revolving IP address (software you can purchase online), which gets round Trust Pilots ‘real customer’ review process that tracks which IP address the review has been written from. They had to take down their Face book page and start again because their ‘real’ reviews from actual customer were diabolical. I have been wondering for a while now why the CMA, Trading Standards or Advertising Standards Authority isn't doing more to stop companies like this misleading customers when making a buying decision? Of course a homeowner is going feel more comfortable using a service like this if all the reviews say that the service is amazing and they will sell you house in 3 minutes for above the asking price!! It would very easy for the CMA to compare the Trust Pilot review email addresses against Purple Bricks actual customer base to see if they are actually real paying customers with real email addresses. The truth has to come out. When it does watch their share price.
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12 February 2016 13:43 PM
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From: Colin Ellis
09 March 2016 13:32 PM
From: Colin Ellis
12 February 2016 13:43 PM