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Gideon Roberts

Director

2045 Profile Views

About Me

Ex London; Ex web development company director; Ex app development company director; Extremely interested in all web optimisation.
Optimise web sites for clients in a number of verticals: Private Medical, High end Holiday, Property.

my expertise in the industry

10+ years working in web and app.
5+ years working with independent agents in Central London.

Gideon's Recent Activity

And people wonder why trust is an issue...

From: Gideon Roberts 08 July 2016 09:12 AM

No surprise there's no mention of a court case on Total SOB's website, and they're still promoting themselves as experts in SEO for Estate Agents. Online reviews - the faking of them - looks like an easy win, but it's far from it. The major search engines and others have invested in some surprisingly effective technology that spots 90% + of fake/spam reviews. Also the more fake reviews a company has the more obvious it is. Good SEO, like all good business involves honest hard work rather than total laziness.

From: Gideon Roberts 08 March 2016 09:21 AM

One aspect of Agents vs Portals frustrates me because it's such a simple fix. Stepping through the problem and solution: Google undoubtedly rules web, any portal not doing well in Google isn't doing well. The portal needs to get people from Google and keep them on their portal. Portals have the advantage over agencies because they have more properties. But, and this is where agents give the portals power, when a property is listed by an agent they put it on their website and the details are sent to the portals. Here, we get a little techie: Google has two ways of finding out a new property listing - either they discover it or they're told about it. Telling Google about a page is called 'pinging' in essence it says 'Hi Google, come look at my new listing'. Very few agents ping new listings at Google; every portal pings Google the second they get the details. Outcome - Google sees the portals as providing all the fresh, new content it craves; not the agents. Adding pinging to a website costs peanuts and every agent should be doing it. End of geek sermon :)

From: Gideon Roberts 13 November 2015 10:02 AM

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