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Dave Dave

Dave

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From: Dave Dave 31 May 2016 14:41 PM

When you are the smallest player, with the smallest budget, one should not look to get into the same advertising channel ring i.e. TV and try and slug it out. OTM should have put all their money into a channel that is accessed by 36 million adults in the UK every month, at times 30-100 times a day; FACEBOOK From the money they could have spent there instead they'd have created such an impact more people would know them, the traffic sent to their website would have given them a huge amount of data, leads for their clients and they'd have made of bank of users they could re-target or even offer other advertisers email campaigns etc. Taking over a medium and creating IMPACT is what it should have been about. Let the big boys spend their 10s 20s 30s millions of pounds on TV or posters of whatever. If OTM spent all their small millions on Facebook they'd have punched harder, faster and been more in a user's face everyday. If indeed they'd used their TV ad their too they'd have bought more eyeballs than TV too. It all sounds so simple, and perhaps even a step too far and brave, but it reminds me of Renault who jumped out of ITV and piled into Channel 4 at the channel's birth and dominated the channel for a few years with 2 out of 3 ad breaks showing their cars. It grew Renault's share amazingly in a far more crowded and ruthless competitive market. If you can dominate a medium more than half the adult population looks at countless times a day, one click away from your site, that allows you to share your offering with friends and oozes data to learn from, plus your competitors don't invest in it much generally then go for it I say. Perhaps they need a rethink... perhaps others do too...

From: Dave Dave 12 November 2015 13:00 PM

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