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Murdo Guy
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Gaming reviews has been going on since reviews started. Although trust pilot has no "incentive" to game reviews, the system steers the gamers towards paying for the widget API plugin - since no one would pay for a plug in that showed a poor trustpilot score. There's many ways to skin the fake review cat, from incentivising staff to elicit reviews (the tell tale here is a staff members name being mentioned in the review which guarantees them a bung) or sending a link to leave a review with a customer who is overly chuffed or gratefully, to downright nuaghtyness of buying reviews on fiverr or any other scuzzy platform. The ASA is toothless on such matters and is so far behind that they will never catch up. Fake reviews are easy to spot and a cottage industry has developed of plugins and widgets that detect fake Amazon reviews. Purple bricks will have no problem stuffing fake reviews onto whatever platform is willing to take their money, leaving industry professionals wondering how the hell they can get away with it and whether we should all just do the same.
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25 March 2019 20:52 PM
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From: Murdo Guy
25 March 2019 20:52 PM