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Pip Heywood

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Makes sense to streamline and double down in a market where you have proven profitability and further opportunity to grow. PB's Team GB sponsorship is excellent - proven consideration-driving media and, as I see it, they now have a further 12 months to take advantage of the investment. Given how well PB's Marketing is executed and the impact it has had on the brand so far, (streaks ahead of all major players on core brand health metrics according to YouGov that drive long term business sustainability), they will adapt and utilise the spend well. In economic uncertainty, customers will be looking for best-value options if they 'have' to sell and with Covid catalysing greater digital penetration of products and services with the less tech-confident, I'd say the outlook for PB is pretty bright - and good luck to them. I've been amazed at the navel gazing about PB as I joined this category - such an obsession with a competitor isn't healthy. It reminds me of how the banks/utilities/insurers responded to price comparison websites - and look where that got them. I'd rather focus on what I can control and ensure I do my best rather than pick over gossip.

From: Pip Heywood 16 July 2020 09:19 AM

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