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Charlie Wright
Founder
1452  Profile Views

About Me

Residential property technology and marketing services provider since 1998. Industry commentator, speaker and writer.

my expertise in the industry

Designed and built the industry's first ever web based CRM software system. Original inventor of the one-stop digital marketing service of professional photos, floor plans, brochures and virtual tours (1998). Have counted almost all major corporate brands as clients at some point, but have ended up focusing on helping the independent agent sector.

Charlie's Recent Activity

Charlie Wright

From: Charlie Wright 27 June 2019 08:23 AM

Charlie Wright

From: Charlie Wright 08 May 2019 00:04 AM

Charlie Wright

From: Charlie Wright 01 April 2019 08:47 AM

Charlie Wright

From: Charlie Wright 03 October 2018 00:10 AM

Charlie Wright

From: Charlie Wright 24 September 2018 00:03 AM

Charlie Wright

From: Charlie Wright 07 September 2018 16:44 PM

Charlie Wright

From: Charlie Wright 29 August 2018 08:04 AM

Charlie Wright

From: Charlie Wright 06 August 2018 16:21 PM

Charlie Wright
There are a large number of good conventional high st agents who do no possess the desire to be self-appointed market leaders, who do not have the time to invest in gimmicks nor award ceremonies. It is these agents who actually make up the majority of the industry. My view is that, without taking anything away from the dynamic forward thinking agents, it is silly, futile and irritating to tell all agents to rise above the average. If they all did that, they’d all still be average. There will always be those who invest more in marketing and tech and do well from it, but no matter how much marketing and tech you have, there is one asset more valuable than all the rest combined when it comes to any agent’s future prospects, and it is this: Your reputation. There are agents with strong long standing local reputations who do very well from that alone, and have no need for marketing and tech gimmicks. I’m not saying that these gimmicks don’t have some value, of course they do, but it is merely add-on value. Nothing will give a better return on investment than building a reputation as a trustworthy, reliable, friendly, accessible local individual known for getting the job done. Too many of us industry suppliers have been pitching our wares as the revolutionary be all and end all silver bullet for too long, and there is fatigue among agents. Resi agency has never been tougher than now. Agents need real, tangible value from the supplier industry. Help to streamline without losing the human touch. Help to cut costs and become more visible if good. We must stop the scaremongering that this sort of article peddles, recognise that agents are being ruthlessly exploited by the portals, and come together to find a way to help the best agents, ie all the ones who get the job done well and quickly, get more value out of tech than they currently do.

From: Charlie Wright 15 May 2018 00:32 AM

Charlie Wright

From: Charlie Wright 04 April 2018 20:54 PM

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