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Charlie Lamdin
Charlie Lamdin
Founder
2991  Profile Views

About Me

Residential property technology and marketing services provider since 1998. Industry commentator, speaker and writer.

my expertise in the industry

Designed and built the industry's first ever web based CRM software system. Original inventor of the one-stop digital marketing service of professional photos, floor plans, brochures and virtual tours (1998). Have counted almost all major corporate brands as clients at some point, but have ended up focusing on helping the independent agent sector.

Charlie's Recent Activity

Charlie Lamdin

From: Charlie Lamdin 08 March 2021 08:33 AM

Charlie Lamdin

From: Charlie Lamdin 23 February 2021 19:36 PM

Charlie Lamdin

From: Charlie Lamdin 11 December 2020 06:16 AM

Charlie Lamdin

From: Charlie Lamdin 02 December 2020 11:40 AM

Charlie Lamdin
1. “Boomin is fair in its charging model and will provide a revenue stream to agents longer term”; ***although it will take the majority of that additional revenue for itself. 2. “It’s credible, [in your opinion Iain] well backed [please define that, eg more money than OTM?] and well organised [surely too early to tell] and can bring much needed competition to the portal space which in turn will reduce costs, increase customer service and force innovation” *** Can it? Why? How will it reduce costs? Did OTM reduce costs? What does "increased customer service" mean? Who are its customers, movers, or agents? 3. “It’s innovative and opens up the passive market which I believe will bring additional movers through old fashioned serendipity transactions which largely died with the newspapers”; *** magic sauce that will make people who weren't going to move, move? That would be impressive. 4. “It takes away the barrier between agent and client and promotes deeper more personal contact, putting the skill and relationships back into the estate agency. The best agent wins not the cheapest one”; *** I agree this would be good, if it happens. 5. “I dislike Purplebricks and have been very noisy about the model and its effect on agency. However I can’t deny what it achieved in terms of brand awareness and it is now the largest lister of property in the UK. I believe the Bruce Brothers will achieve the same with Boomin and if they do they give agents agency back”; *** Anyone spending £20m+ per year on misleading TV ads can achieve brand awareness. Largest lister perhaps, but largest seller? We don't know, and they still take millions off consumers for properties they never sell. 6. “I have checked double checked and checked again and grilled Michael and Kenny at length but I can’t find a single reason not to get involved and I believe their intentions are genuine. They are not taking possession of your database, controlling your customers or seeking to do anything other than support great agents”; *** there intentions are genuine, to siphon off as much value for themselves as they can, without solving any new problems. Anyone who thinks the Bruce's aren't in this first and foremost for themselves has been snake-charmed. 7. “The no tie in free period creates a no lose scenario, if Boomin fail to deliver on any level you simply don’t opt to move forward onto the paid period”; - *** agreed, but RM said the same when they launched. 8. “Doing nothing in the current portal space simply isn’t an option for estate agents.” *** Nonsense, of course it is. Thousands of agents are doing precisely that, staying as they are, and continuing to do fine. Until/unless someone solves a major pain point for the consumer, all these ventures are simply more and more lead-gen middle-men, taking value without creating value.

From: Charlie Lamdin 27 November 2020 10:57 AM

Charlie Lamdin

From: Charlie Lamdin 02 June 2020 09:21 AM

Charlie Lamdin

From: Charlie Lamdin 13 March 2020 08:14 AM

Charlie Lamdin

From: Charlie Lamdin 05 March 2020 20:39 PM

Charlie Lamdin

From: Charlie Lamdin 27 June 2019 08:23 AM

Charlie Lamdin

From: Charlie Lamdin 08 May 2019 00:04 AM

Charlie Lamdin

From: Charlie Lamdin 01 April 2019 08:47 AM

Charlie Lamdin

From: Charlie Lamdin 03 October 2018 00:10 AM

Charlie Lamdin

From: Charlie Lamdin 24 September 2018 00:03 AM

Charlie Lamdin

From: Charlie Lamdin 07 September 2018 16:44 PM

Charlie Lamdin

From: Charlie Lamdin 29 August 2018 08:04 AM

Charlie Lamdin

From: Charlie Lamdin 06 August 2018 16:21 PM

Charlie Lamdin
There are a large number of good conventional high st agents who do no possess the desire to be self-appointed market leaders, who do not have the time to invest in gimmicks nor award ceremonies. It is these agents who actually make up the majority of the industry. My view is that, without taking anything away from the dynamic forward thinking agents, it is silly, futile and irritating to tell all agents to rise above the average. If they all did that, they’d all still be average. There will always be those who invest more in marketing and tech and do well from it, but no matter how much marketing and tech you have, there is one asset more valuable than all the rest combined when it comes to any agent’s future prospects, and it is this: Your reputation. There are agents with strong long standing local reputations who do very well from that alone, and have no need for marketing and tech gimmicks. I’m not saying that these gimmicks don’t have some value, of course they do, but it is merely add-on value. Nothing will give a better return on investment than building a reputation as a trustworthy, reliable, friendly, accessible local individual known for getting the job done. Too many of us industry suppliers have been pitching our wares as the revolutionary be all and end all silver bullet for too long, and there is fatigue among agents. Resi agency has never been tougher than now. Agents need real, tangible value from the supplier industry. Help to streamline without losing the human touch. Help to cut costs and become more visible if good. We must stop the scaremongering that this sort of article peddles, recognise that agents are being ruthlessly exploited by the portals, and come together to find a way to help the best agents, ie all the ones who get the job done well and quickly, get more value out of tech than they currently do.

From: Charlie Lamdin 15 May 2018 00:32 AM

Charlie Lamdin

From: Charlie Lamdin 04 April 2018 20:54 PM

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