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Hi there, I work for the company who produced the report in question, I would like to clarify some of the queries above. • In regards to OTM not featuring in the report, this is because the site does not rank highly for the keywords related to the industry, these keywords can be found on page 3 – Keyword competitiveness. If OTM had an effective keyword strategy examining their short, medium and long term goals, (this would be facilitated through an SEO overview) they would feature in the report. As they are newly established they may not yet be ranking for these keywords, it would be interesting to see if the statistics change over the next 6 months. • The Search Volume Overview are the most current statistics for search, taken in June 2015. • The data is not a snap shot of 2013, all data sourced is up to date and relevant to the market, we would not publish a report with false or altered statistics. If you wish to discuss the report please contact hatty@insideonline.co.uk. Many thanks, Hatty Scaramanga Marketing Manager Inside Online
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From: Inside Online
01 July 2015 10:46 AM