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Agency network unveils AI-powered website for vendors

Premium estate agency network By Design has launched a new artificial intelligence (AI)-backed website for potential and current vendors.

The By Design website reorders itself, and delivers different messaging if a customer is registered as, for example, a vendor, and then changes again depending on what stage of the ‘sales process’ they are at.

The site then provides tailored messaging for vendors as they complete an instant online valuation, request and receive a market appraisal and even when the instruction is won by a By Design agent, or not.


This is achieved using Lifesycle’s CRM software and the front-end ‘Neuron’ website that the Iceberg Digital team has built – a new venture for the proptech company.

Lindley, former chief executive of Fine & Country, said: “Our new website is the perfect ‘shop window’ to demonstrate the strength of By Design agents, to impress vendors of premium properties and in so doing, win more upmarket instructions for the network. 

“Our new Neuron website is an integral part to our strategy of ‘winning the digital battle’, and we’re delighted to give By Design agents this new tool in their armoury.”

Mark Burgess, chief executive of Iceberg Digital, added: “Our AI ‘Uzair’, quickly identifies visitors, scans Lifesycle data and customises content on the homepage to enhance engagement and drive more business. 

“For example if a visitor has had a valuation from you previously but decided to go with another agent the website would know this and offer them advice on what to do if they are not happy. 

“It is a huge step for estate agency, into a world more in line with how the most successful business on the planet work.”


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