Kerfuffle has finalised the acquisition of agency reviews platform View Agents.
With the acquisition of Kerfuffle founder Simon Whale said the brand’s proposition now has a business-to-business and consumer focus.
He said: "View Agents has demonstrated an unmatched commitment to facilitating excellence within the property industry. We believe their expertise perfectly complements the vision and services offered by Kerfuffle. By bringing both companies together, we will provide a comprehensive and superior experience for our users.
“This addition finalises both sides of the marketplace, giving a full perspective of public perception, whether you’re an agent or a supplier. We're keen to talk further to any trusted platforms used by agents to further deepen the review platforms that are important to agents.”
Agents will be able to benefit from a 'Reputation Score,' formed by merging ratings from trusted platforms such as Google, Facebook, Yell and Trustpilot.
Whale added: “We believe in the importance of transparency within our industry, adds Simon Whale. By introducing the 'Reputation Score', we offer a fair, comprehensive evaluation tool for agents and contribute to establishing trust and accountability within the property industry.
“There’s loads of review sites out there, there’s a growing number of reputation platforms but only View Agents allows you to compare your own business against fellow agents which is invaluable given how important word of mouth is."
Dominic Versace, chief executive of View Agents, said: "I'm delighted to have teamed up with Simon and the wider Kerfuffle family. From the moment we started talking there was a clear vision we both had for what we could do with both businesses working closer together. With access to the increased dev resource that Kerfuffle has adding to our own we’re going to be able to fast trek the dev queue which is tremendously exciting given some of the game changing ideas we believe we've got lined up."