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Guild introduces new tiered membership options

The Guild of Property Professionals is launching a tiered membership offer which it says will allow agents to choose according to their business needs and service requirements. 

There will be Standard, Enhanced and Premium options, with each package building onto the offering of its predecessor. 

Chief executive Iain McKenzie says the new options build on the increased offering the Guild can make to agents following its parent  nurtur.group acquiring several PropTech businesses over the past two years.


“The Guild already offered a comprehensive membership plan. However, there were certain PropTech services that weren’t included and would need to be outsourced. Through partnerships and acquisitions, we are now able to bring those elements into the fold and offer them within our membership, providing both cost-saving and more value to our network” he says.

“Every decision we make at The Guild is based on three principles, which is for independent estate and lettings agents to make money, save money and remain compliant. Pitched at three levels, the plans ensure that agents are able to choose the right level of support, tools and services for their business to help them realise potential revenue and market share” says McKenzie. 

“Detailed workings and modelling have been completed to ensure that The Guild Plans encompass the right products and services at the right price point for the needs of our members. The plans offer more choice for our members will regard to their membership, having the option to move to a higher tier, should they require further services for their strategic business growth.”

McKenzie claims that if the wide variety of invaluable tools included in each of the membership packages were purchased separately from third-party suppliers, it would cost agents thousands each month. 

“However, moving these elements under the membership umbrella greatly reduces the cost and will assist our network to save money without sacrificing on service to the clients. With nurtur.group PropTech elements now integrated into the organisation, as well as the size and influence of the network affording us the opportunity to negotiate preferential deals with third party suppliers, we are helping to put money back in our members’ pockets.”

In detail, the different membership tiers start at £545 per calendar month for Standard, but with a saving of £2,057 pcm if members were to buy the services separately from third party suppliers.

The Enhanced membership costs £695 pcm but with a saving of £2,653 pcm.

For the Premium service, membership is £995 pcm with a saving of £2,943 pcm.  


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