Knight Frank appoints specialist marketing agency for...

One of the UK’s leading property companies has appointed marketing firm alan. agency to launch a crucial annual report.

Knight Frank chose alan. in a five-way competitive pitch and the firm will now create and implement a multi-channel campaign and marketing strategy for Knight Frank’s Active Capital 2022 – its annual report which aims to offer a unique perspective on the outlook for global real estate investment.

The global campaign will target institutional funds, private equity, pension funds, Ultra High Net-worth Individuals and the wider global real estate sector, and will go live in October.

The marketing agency is tasked with creating the brand identity, concept and execution of the report across digital, social media and traditional media channels, as well as a suite of creative assets, including video, podcast, articles, infographics, visualisations and localised case studies

Michael Richards, chief growth officer, alan. agency, said: “Knight Frank has been producing in-depth reports for the investment sector for years, but like most B2B brands (especially those in the investment sector, with technical jargon and niche audiences) it has been held back by vanilla marketing methods.”

“Our partnership with Knight Frank to launch this flagship report is a fantastic opportunity to provocatively position Active Capital as the epicentre of real estate investment. It is a great challenge and a chance to hero incredible data and celebrate the research undertaken.”

He added: “We have already built a strong relationship with Knight Frank during the pitch process and look forward to developing this throughout the campaign.”

Karina Knight, commercial senior marketing manager at Knight Frank, said: “From the get-go alan. really got us and our big ambitions. They understood exactly what we wanted from our marketing desires and demonstrated great insight and provocative thinking that will really cut through - we’re thrilled to be working with them.”