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New eXp UK incentive aims to attract and reward top performers

Hybrid agency brand eXp UK has launched a new incentive programme for its top-selling agents involving £16,000 in stocks.

The ICON scheme offers an array of benefits to agents who ‘cap’ their commission and then deliver a further 40 transactions.

It is also available to those who achieve a gross commission income of at least £400,000 involving a minimum of 10 transactions within a 12-month period.


The awards package includes £16,000 of gifted shares in eXp World Holdings Inc. – eXp UK’s holding company.

The first £8,000 is awarded in stock and vests for three years, with the other £8,000 awarded once the successful agent takes part in various cultural events, including training others in the art of becoming an ICON agent, and attending in-person events.

Adam Day, eXp’s international expansion leader, said: “Since launching just over two-and-a-half years ago, eXp has attracted talented agents who consistently deliver incredible value for clients. This new award will incentivise their hard work while encouraging an environment where all agents are driven to excel even further.

“We already award shares to agents in the big business simply for selling property, which is unique in itself, but now with the opportunity to own a further £16,000 worth of shares, along with the glory of becoming an ICON agent, is something that’s not been done before in the UK.”


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