Changes to Google’s algorithm may be impacting how agency websites appear in search results, firms have been warned.
Google released its latest core update to its search engine optimisation (SEO) algorithm last month that changes how content is assessed and brings newer websites and content to the top of results.
Digital marketing and lead generation platform Starberry, warns that this change could result in websites dropping in the rankings.
Ben Sellers, chief executive of Starberry, said: “These updates bring about significant changes to website SEO rankings as Google’s primary focus is always to deliver the relevant and authoritative content to users.
“The latest core update was released on 25 May this year; however, its ripple effects would not have been felt until the first week or two in June.
“Furthermore, this update is on a global scale, impacting all categories of content.
“The goal is to push high quality sites by reducing the visibility of low-quality content sites.
“The game hasn’t changed and websites that consistently assess their web-content will experience optimal results.”
Using Google’s algorithm tracking tool Semrush Sensor, Starberry found that the real estate sector scores 9.1 out of 10, which reveals that there is a high level of Search Engine Results Page (SERP) volatility.
Consequently, Sellers said, this has led to the SEO rankings of many estate agencies to fluctuate as some lose and some gain position.
He said agents should be asking if their content is categorised and original, in-depth, accurate and can it be displayed on different devices.
He added: “It is self-evaluation and questions like these that will keep your estate agency consistently ahead of these system changes, allowing you to adapt and maintain a strong SEO positioning for increased organic traffic.”