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Sellers deterred by outdated estate agent websites

When was the last time you updated your website?

New consumer research suggests 81% of sellers will not contact an estate agent if their website looks outdated and photos are low quality.

The latest Property Seller’s Survey, commissioned by lead generation company Homeflow, highlights that first impressions count when attracting potential instructions.

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The research also showed the high expectations that consumers have of a digital shop window.

Almost nine out of ten sellers (88%) want to see properties an agent has recently sold in their area, 86% want to see recent seller reviews of the agent and 89% would like the option to receive an instant estimated valuation for their property.

Asked about other features, 62% of people would like to watch a video about a brand’s services, see their team and example properties.

A live chat option on a website was also popular, with 59% of sellers keen on the option to quickly ask questions. 
 

Nik Chotai, managing director of Homeflow, said: “Our research highlights the importance of giving your potential customers a superb, polished web experience. 

“Consumers are highly demanding these days and you have literally seconds to keep them engaged with your websites.

“The Homeflow team has worked hard to build products to help agents convert leads via their website and win more local instructions. 

“From the research, you can see why having a great looking website, property search pages, instant valuations and live chat options are key to winning listings.”

  • Chris Arnold

    If agencies have "literally seconds to keep them engaged", doesn't it follow that.minimalsit design websites will function best?
    Consumers are interested first in a great Home Page, then the page termed About Us, where most agencies actually say very little about themselves.


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