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Boomin reveals first SmartVal conversion data

Agents using Boomin have managed to convert more than 20% of SmartVal valuation requests into instructions.

The challenger portal and lead generation platform said there have been 300,000 SmartVal requests from homeowners since launching in September 2021.

Early data, which has been calculated with TwentyCi, estimates that already more than 20% of homeowners who receive a SmartVal go on to list their property with an agent on Boomin.


Registrations for its SecretProperty and ChainMaker services are driving a 48% increase in valuations for agents, Boomin said.

It comes as Boomin announced its latest paid-up members.

The latest agents signing up to list properties on Boomin are: 

Bond Oxborough Phillips 

Miller Metcalfe


Open House


Pacitti Jones

Chase Evans 

Pearson Ferrier

Cooke & Co 

Penny Lane Homes

Farrell Heyworth 

Simon Miller & Company

Henry Adams 



Walton & Hipkiss


West Wales Properties



Cooke & Co founder Damien Cooke said: “We have realised that Boomin is not just another property listing portal. Boomin offers us a unique set of tools to gain us an advantage in the local market getting, us in front of potential vendors and hot buyers at an early stage. 

“This has become an integral part of our systems allowing us to nurture and identify buyer and seller persona. This means we can send relevant information at an opportune time. Clients have responded well to the easy-to-use tools. We are genuinely excited about the future.”

Mark Canning, managing director of Penny Lane Homes, said: “The Boomin platform gives us a competitive edge, connecting our agents to local people at an earlier stage in their property journey, resulting in quality leads, which are converting into real business. The communication, support and engagement with the Boomin team is unparalleled.

Michael Bruce, founder of Boomin added: “There is growing understanding and acceptance within the agent community that our offering is very different from that of the traditional portals. 

“Boomin is different and we will continue to focus relentlessly on creating new innovations that create tangible value for agents and a richer experience for customers.”

* SmartVal is powered in part by The ValPal Network’s valuation tool, owned by Angels Media, publisher of Estate Agent Today.


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