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Agents promised new tools as conveyancing tech firm rebrands

Conveyancing software company ULS Technology has rebranded.

The London Stock Exchange-listed company, which encompasses conveyancing brands eConveyancer, DigitalMove, Legal Eye and Amity Law, has relaunched as Smoove and pledged to invest in new technology to build products and services for users including estate agents.

Its name aims to reflect its strategy of creating a smooth end-to-end digitally empowered home moving experience, with tools that can be accessed by conveyancers and estate agents to montior the progress of a transaction.


Smoove claims it has saved around 1,360 days’ worth of onboarding and admin time for conveyancers through its digital services over the past three years.

The company's conveyancing comparison eConveyancer brand will remain, while onboarding and communications platform DigitalMove will be integrated into the wider company.

The rebrand also includes a new logo and website.

Jesper With-Fogstrup, chief executive of Smoove, says: “Buying a home is one of life’s most stressful experiences. It’s slow, fragmented, uncertain and overcomplicated. Our rebrand reflects our ambition to simplify and revolutionise the home moving and ownership process.

“Smoove’s aim is to make the experience frictionless for all parties in the process – homebuyers, mortgage brokers, estate agents, conveyancers, and lenders alike. 

“Whether that means providing transactional visibility, streamlining the process, reducing uncertainty and completion time, which will ultimately ensure a more satisfactory outcome for everyone.

“For conveyancers, this also means minimising the manual element of the process, increasing productivity, adding value and improving a client’s experience.

“We understand how the housing market works and to date, we have helped with more than 850,000 home moving and refinancing transactions. Smoove has a huge range of data, insight and technology to help us write a new chapter in this next exciting growth phase and help many more people enjoy a Smoove home moving experience.”


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