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Agency reviews site calls for tougher crackdown on fake feedback

- Commissioning someone to write or submit a fake review.

- Hosting consumer reviews without taking reasonable steps to check they are genuine.

- Offering or advertising to submit, commission or facilitate fake reviews.

The Competition and Markets Authority will be able to directly enforce consumer law, including new powers to fine firms up to 10% of their global turnover for mistreating customers.

Fake reviews are a contentious issue within estate agency.

Reviews website allAgents has in the past made a number of criticisms about the accuracy of feedback left on the Trustpilot website about firms within the property sector, all of which the platform refutes.

Responding to the latest government announcement, allAgents’ Martin Mckenzie, questioned if the crackdown goes far enough.

He told Estate Agent Today: "Whilst we welcome these new rules, this is not enough. They should go further and hold the directors of these review platforms responsible who are knowingly putting content before authenticity.

"In our opinion, this is the only real way to combat fake reviews.

"Consumers are being misled into buying products or services believing that the reviews are genuine because they are on a 'trusted' review platform. 

“We are also now finding this may have overflowed into the value of stock market shares with investors in some of these companies losing cash having unwittingly bought stock based partly on fake or misleading reviews. 

"I wouldn't be surprised if some of these become the next big sector for litigation and class actions."

  • icon

    They may well make it “clearly illegal” but it will be “almost impossible” to police, let alone convict!

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    The police do not have time to deal with serous crime they will never be interested

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    All consumers need to know is that the agents who only get 5 star reviews are usually the worst.

  • Richard Copus

    On 19th August 2019 I wrote the following "review" on All Agents re their listing of my firm which no longer existed:
    "All Agents seem to have missed the fact that Richard Copus left this address 12 years ago and they need to update their business and contact details now to keep up their reputation as accurate and efficient reviewers!"
    On 25th April 2022 (today) this review is still there for the public to read and the listing implies that I'm still working at that address under that name! What a shower!


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