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Agency franchisees given chance to earn shares by joining Boomin

Agency franchisees with brands such as Hunters, Martin & Co, Belvoir and EasyProperty are being given the chance to sign up to Boomin.

The challenger portal has revealed its latest round of paid-up agents, highlighting partnerships sealed with agency franchise networks.

It comes as Boomin revealed that there have been more than 200,000 requests for its SmartVal real-time agent valuation service in its first year and claimed it is on course to hit one million over the next 12 months.


The latest update shows 15 franchise brands that have signed up to Boomin, although it is unclear how many actual franchisees have agreed to list through the property platform as this is up to individual owners.

It includes brands from The Property Franchise Group (TPFG) as well as other recognisable names.

As with other new joiners, each franchisee who signs up to Boomin will also receive free shares in the company.

Franchisees will also receive ancillary revenues generated through interior design referral service Property Playground, utilities comparison tool Priorities and for mortgage referrals,  which Boomin estimates to be a £50m opportunity for agents.

The franchise brands signed up to Boomin are: 
- Hunters
- Ellis & Co
- Parkers
- Whitegates
- Martin & Co
- Mullucks
- Country Properties
- Belvoir
- Newton Fallowell
- Newman
- The Agency UK
- Lovelle
- easyProperty
- Anthony Martin

TPFG brand EweMove is currently missing from the list but Nick Neill, managing director of EweMove, told Estate Agent Today that the company is planning to let its franchisees trial Boomin when it move to its new VTUK software in the middle of this year.

Kate Randall, group marketing and commercial director at TPFG, said: “A number of branches across all eight of our high street brands have already signed up to Boomin, following encouraging results from the trial, resulting in valuable leads. 

“SmartVal continues to gain traction with consumers and is proving its worth with agents, who are looking to secure instructions in a tighter market. 

“We have been impressed with the calibre, vision and passion of the Boomin team and are confident that they will continue to enhance and develop products that provide the best customer experience and value to agents.”

Steve Craggs, chief executive of Re/Max, added: “I am delighted to be working closely with the team at Boomin. 

“Our associates across the country are already seeing the massive benefits of the platform and what it can deliver. 

“We will continue to develop our relationship and promote Boomin as a major lead generation tool to all our team and look forward to a continued profitable partnership moving forwards.”

Michael Bruce, founder of Boomin, said: “Having attended the conferences of many franchise groups I have been so impressed by the quality of agents, the levels of business they are achieving and their commitment to being at the forefront of innovation.  

“We will work tirelessly to deliver for agents of all types and sizes so that they can become more successful and create lasting relationships with their customers. 

“We are really pleased to see more and more agents continuing to sign-up to the platform day-in-day-out which is clear evidence that Boomin offers something different and valuable.”

* SmartVal is powered in part by The ValPal Network’s valuation tool, owned by Angels Media, publisher of Estate Agent Today.

  • icon

    We get 5/7 smart val requests a week but even as market leader on sales and listings the actual number of physical valuations from this is next to none.

  • jeremy clarke

    All this means is that franchise head offices have said that franchise owners can sign up if they wish as with Rightmove and others. It doesn't mean that every franchisee will sign up.


    It means they've used the size of the group to hammer out the 'competitive fee' which it looks like will apply regardless of the number of offices actually signing up for paid services.


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