By using this website, you agree to our use of cookies to enhance your experience.
Graham Awards


Professional visual images key for sales, says agent-turned-PropTech boss

Visual images are key for securing the quickest sales at the best prices, according to a formal estate agency chief who now heads PropTech firm Focal Agent.

Lee Wainwright - ex-chief executive of the UK side of Purplebricks and before that a 25-year veteran working at Countrywide - says extensive market testing shows that good visual images in video and professional still photography will “do the heavy lifting” for agents.

In a video interview for Estate Agent Today Wainwright says agents using professional moving and still images win a third more instructions than rivals failing to do the same. And a recent test of 3,500 properties - some with, some without those professional images - showed that those with top class video and photographs were 48 per cent more likely to sell and at £1,600 closer to the asking price.


There are plenty of other advantages of good images outlined in the interview, which Wainwright gives to Angel Media’s Lee Dahill. You can see it below.


Please login to comment

MovePal MovePal MovePal
sign up