PropTech supplier nurtur.group - which owns Fine & Country and the Guild of Property Professionals - has acquired Brief Your Market, the marketing and data service.
Jon Cooke, chief executive of nurtur.group, says: “This latest acquisition continues the group’s focus on technology services to the property industry, as well as accelerating our focus on helping our customers generate and nurture leads. With the addition of Brief Your Market, the combined group will supply technology services to over 6,000 estate agency offices.
“The home moving process is evolving and digital platforms are becoming ever more important in today’s market, particularly when it comes to lead generation. Agents experience the best lead-generating results over extended periods of time by building relationships and nurturing the leads they receive.
“The Brief Your Market platform will assist our customers to further enhance their lead-nurturing process, improve communication with their clients and ultimately improving the home moving journey.”
Speaking about the acquisition, Damon Bullimore, chief executive of Brief Your Market, says: “We have worked in partnership with nurtur.group for over 10 years, focusing on nurturing data held with agent’s databases to deliver demonstrable ROI. The organisation’s new focus on ensuring it nurtures leads from portals and agent’s websites, through to database mining is an exciting path, ensuring we as a group maximise all opportunities agents receive, automating journeys and bringing these into laser focus for agents so they can prosper and thrive.”
He adds, “nurtur.group is driven by passionate people who share this common view, ensuring our customers achieve powerful results by using our combined technologies. This coupled with the Accelerator Programme will ensure we are always driving the very best technology which deliveries a greater ROI.”