Trade group slashes membership fees in bid to boost membership

The Experts in Property trade group has cut its subscription and rolled out marketing initiatives in a bid to woo new members.

Membership to the network - aimed at independent estate and lettings agencies in the westcountry - is now £120 per month per office, and with it comes a boosted range of benefits.

The network has launched its Oh! Hello 2022 Giveaway as an incentive for prospective vendors to invite network members to value their homes.

Each valuation is an entry into the prize draw to win  a £2,022 prize. The prize money, individually branded marketing material, artwork and promotion is fully funded by the network.

Each member office has been offered £200 towards a maildrop/direct marketing campaign to target potential clients, and the network is offering a half page advert in the Spring issue of its Distinctly Westcountry branded magazine free of charge. 

A dashboard and marketing hub offers members access to a library including contracts, compliance and policy documents, training information, HR forms and information, campaigns material, social media and other artwork, and a catalogue of articles.

The network has also set up a Ravensworth Marketing Toolkit for members, where they can customise any or all of the group’s marketing material with their own branding to edit, print and/or deliver.

Other benefits include an affiliate London office, HR, PR and media support, supplier discounts, networking and knowledge sharing, and additional revenue via client and conveyancing referrals, as well as a subsidised training programme.

Steve Moir, chairman of the Experts in Property, says: “We are always looking for more ways in which we can support our members, to help them run efficiently, attract new instructions and reduce costs. Several actually make money from their membership. 

“The ever-expanding library of back office and marketing resources is proving invaluable, and they all wholly embrace our now fully subsidised, online and on-site training using a wide range of trainers, ensuring their staff are fully trained and helping to improve standards in estate agency.”