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Graham Awards


"Outstanding year" for EweMove hybrid agency as parent firm booms

Hybrid agency EweMove - which has a mix of working-from-home agents and High Street branches - has had an outstanding year according to its parent company, The Property Franchise Group.

In addition to benefitting from the overall boom in the housing market triggered by the stamp duty holiday, EweMove sold 58 new territories to franchisees in 2021 - that compares to just 11 in 2020.

Overall there are now 167 EweMove franchises. 


A TPFG trading statement this morning says: "This puts the group on track to achieve one of its core strategic aims: to double the size of its EweMove territories to 230 by the end of 2022."

The Property Franchise Group's brands are Martin & Co, EweMove, Hunters, CJ Hole, Ellis & Co, Parkers, Whitegates, Mullucks & Country Properties.

In terms of figures for the overall TPFG group, which during 2021 took over Hunters, there was a 119 per cent rise in revenue to £24.1m.

Royalties from franchisees - identified as management service fees - grew 19 per cent in 2021 while network income rose 67 per cent. 

The total number of new offices for all TPFG brands combined rose from 343 to 591, largely because of the Hunters acquisition and EweMove growth.

TPFG's trading statement this morning says the government’s initiatives to support the housing market in 2021, coupled with remote working and changes to homeowners’ requirements, led to a very strong property sales performance by the company, with 26,000 sales contracts exchanged across its network. TPFG finished the year with a significant sales agreed pipeline of £26.5m.

The group's brands now manage in excess of 74,000 rental properties on behalf of landlords, with much of the growth through the year coming from the acquisition of Hunters.

"Towards the end of the year, we started to see a rise in the rents charged for both new and renewed tenancies in the range of six to eight per cent" says this morning's statement. 

TPFG chief executive Gareth Samples says: “The board and I are delighted to report that the excellent trading momentum seen in the first six months of 2021 continued in the second half. We have built a fantastic senior management team across the group with an incredible combined knowledge and experience of the market. The value of their guidance and support can be seen reflected in the fact that we are seeing more and more people interested in joining our franchise network, as well as existing franchisees wishing to expand their representation.

"We’ve also made significant strides forward against each of our strategic priorities this year, which are vital in underpinning our ongoing success no matter how the external conditions develop. With the support of our employees, franchisees, and partners, we are well on track to increase our market share substantially further.”


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