Photography has become an increasingly important weapon in an agent’s armoury in recent years as listings compete for space on portals, agent websites and, even now, traditional marketing avenues such as brochures and local newspapers.
Its importance was further heightened by the pandemic, when for a while it became impossible for people to view properties in person and photos helped to paint a picture for would-be buyers of what their home might be like in the flesh.
But do agents take photography seriously enough? And what can they do to improve their photography game?
In this exclusive video interview with Estate Agent Today, John Williams of Fourwalls chats to EAT’s video reporter Chris Buckler – an agent and self-confessed ‘property geek’ himself - about the importance of presentation and the crucial first impression.
He says agents should set the scene and get the best possible shot they can. He also discusses the mechanics behind successful lifestyle shots, the growth of digital staging, the wonder of night shots and the increasing use of drone photography.
Additionally, Williams outlines how many photos are too many for agents – arguing that the old saying of less is more is something that agents should adhere to here.
It’s a fascinating five and a half-minute interview with one of the most experienced property photographers in the industry, and is exclusively available to EAT readers below.
You can also find out more about Williams’ past in the fast-paced world of Foxtons in this recent interview with Nat Daniels for his regular Property Natter column.