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Agency launches high-end division to woo rich buyers

Foxtons has launched a new high-end department called Foxtons Private Office in a bid to woo the richest domestic and international buyers looking at London properties. 

John Ennis, Foxtons’ managing director for new homes and central London, says: ‘’Foxtons Private Office is the first concierge service to help high value home movers find exactly what they need. It’s no surprise space in central London is scarce and at a premium.

“Our expert people, backed by the best technology and data, will give you the personalised, and discreet, service you need to help you find that dream home.”

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Foxtons Private Office now sponsors the Spear’s Wealth Insight Forum, which advises wealth managers, lawyers and other private client professionals.

The announcement comes at the end of a mixed week for the controversial agency.

It has announced that it’s to review its bonus policy for senior management following a shareholder revolt at the agency's AGM and widespread criticism of its failure to return furlough money to the government despite the company benefiting from a strong housing market.

Separately, the agency gave details of a new PropTech relationship - with Artificial Intelligence firm DataRobot - to help its 50 offices across the capital match buyers and tenants and available properties more rapidly and accurately.

  • C B
    • C B
    • 04 October 2021 06:34 AM

    Have they paid back furlough money yet?

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