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Graham Awards


Referral revenue between agents hits £1.3m says network

Referral revenues shared between agents in a major industry trade group has hit over £1.35m. 

Daniel Pepperell, regional director at The Guild of Property Professionals, says that since the launch of the newly-reformed referral system, total revenue has hit £1.369m with 520 completed referrals. 

One agency - Cooke & Co - has made over £40,000 from the referral system in recent years; two others, Greenwoods in Bristol and Holroyd Miller in Wakefield, have received around £30,000 in revenue. 


“Over the last year in particular we have seen an increase in the number of referrals moving through the network. No more so than in Northern Ireland, a region that joined the network in 2019, and have enjoyed great success with many home movers relocating from Scotland and England to the region” explains another regional director, Kris Mclean. 

“Guild agents are able to help the vendor sell their home in one region, and then refer them to another Guild agent in the area they are looking to move to. This is beneficial for the network and the agents involved, as well as the client.”


Pepperell further adds that while The Guild currently has around 800 member agents, the aim is to further grow the network and have a member in every town in Britain. 

“More members and more listings mean more choice for consumers, all under one umbrella providing comprehensive coverage for our clients. However, we are always careful to choose the right agency to work with in each territory, making sure they are the best fit in in relation to the core values” he concludes.


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