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Graham Awards

TODAY'S OTHER NEWS

 Online market share rises with Purplebricks the big winner

A new survey of online and hybrid agents claims that they are now taking a 13 per cent share of the market - significantly higher than before.

The survey is by an online agency itself - 99 Home - but it insists that its survey is authoritative and includes many online and hybrid firms ignored by ‘high level’ analyses. 

“Until now, some research companies were calculating or collecting the data from only a few big companies such as Purplebricks, YOPA, Strike” says 99 Home.

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Now it says it’s gathered data from over 90 hybrids and onliners, including hitherto low-profile ones such as ihometrade, which covered only two postcodes and lists just 30 properties, and Laurels which covers only south London and lists just 180 homes. 

99 Home says that its latest data, gathered in July, shows Purplebricks making a substantial gain in stock, while by contrast Doorsteps - which has undergone senior management upheaval recently - has seen a sharp loss. 99 Home itself has treaded water in the period under analysis.

Two months ago 99 Home suggested there had been a dramatic slump in instructions for almost all online agencies - particularly Purplebricks - in line with a what was then a broad drop in supply coming to the market in all sectors, including with High Street companies.

Below are tables from the latest 99 Home survey, applying to market share in July 2021. 

Total properties

High street agents market share

Hybrid/online agents market share

July: 283919

246370

37549 (13.22%)

June: 296646

260433

36213 (12.20%)

Agents

Stock in June

Stock in July

Purplebricks

7984

8859

YOPA

2130

2118

Strike

5756

5616

Doorsteps

1113

997

99home

361

370

  • Simon Bradbury

    Doesn't this depend on your definition of " online and hybrid "?
    I would be interested to understand how these sectors have been defined for this survey. Thoughts anyone?
    ( Arguably we are all hybrid estate agents now. )

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    Few big online firms missing there…

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    Like who?

     
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    According to these figures the 'big 3' (PB, YOPA, Strike) have 44% of the hybrid/online market share. As a proportion of the total market, you're looking at 5.8%. About right. How many/which firms make up the other 56% (7.4% total)?

  • Dharmesh Mistry

    "The survey is BUY", "onliness"......... late night @Graham Norwood ?
    ;o)

  • Lenny White

    "Big winner" is the PG headline. No mention of the sub 60p current share value! Look's like the real analysts have quite the opposite view.

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    If these firms haven’t been able to make money in the last twelve months, they’re lame ducks and will never be anything more than loss makers. That’s why the share price is less than the original price at IPO.

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