Online market share rises with Purplebricks the big ...

A new survey of online and hybrid agents claims that they are now taking a 13 per cent share of the market - significantly higher than before.

The survey is by an online agency itself - 99 Home - but it insists that its survey is authoritative and includes many online and hybrid firms ignored by ‘high level’ analyses.

“Until now, some research companies were calculating or collecting the data from only a few big companies such as Purplebricks, YOPA, Strike” says 99 Home.

Now it says it’s gathered data from over 90 hybrids and onliners, including hitherto low-profile ones such as ihometrade, which covered only two postcodes and lists just 30 properties, and Laurels which covers only south London and lists just 180 homes.

99 Home says that its latest data, gathered in July, shows Purplebricks making a substantial gain in stock, while by contrast Doorsteps - which has undergone senior management upheaval recently - has seen a sharp loss. 99 Home itself has treaded water in the period under analysis.

Two months ago 99 Home suggested there had been a dramatic slump in instructions for almost all online agencies - particularly Purplebricks - in line with a what was then a broad drop in supply coming to the market in all sectors, including with High Street companies.

Below are tables from the latest 99 Home survey, applying to market share in July 2021.

Total properties	High street agents market share	Hybrid/online agents market share
July: 283919	246370	37549 (13.22%)
June: 296646	260433	36213 (12.20%)