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Boost for smoother sales process as PropTech products integrate

Zoopla-owned software company Yourkeys and mortgage, insurance and wealth management broker SPF Private Clients have integrated.

Yourkeys’ software provides buyer and seller on-boarding and sales progression tools, and says it aims to streamline processes providing greater transparency across the home-buying process. 

Now it will carry SPF Private Clients’ Pivotal FS - a mortgage, protection and insurance CRM. This enables SPF to qualify buyers for a mortgage using Pivotal before passing the qualification status and mortgage progression updates in real time to Yourkeys.


James Rodea, chief operating officer of SPF Private Clients, comments: “Our focus is always on the client journey and enabling a seamless flow of information in order to make the property-buying process as seamless as possible.”

And Riccardo Iannucci-Dawson, chief executive officer of Yourkeys, adds: ‘Our ambition is to create greater transparency for all stakeholders through the entire purchase and conveyancing progress, including for brokers. Our integration with SPF Private Clients is another step on this journey. 

“The integration will drive a range of efficiencies including real-time updates for brokers, buyers and conveyancers and the automatic feedback of exchange dates. This ensures transactions can be completed faster meaning brokers can collect their commissions even more quickly.”


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