RVU - the ZPG-owned company that already owns Zoopla and independently-run price comparison and financial services - has acquired online mortgage broker Mojo for an undisclosed sum.
RVU already operates USwitch, Confused.com and Money.co.uk but operates separately to Zoopla and its agency industry services.
Mojo delivers personalised mortgage recommendations, mostly aimed at first time buyers.
Analysts say that this acquisition gives RVU access to the full chain of buyer activity - from initial information and advice on mortgage available, to applying and securing the loan, and of course then through Zoopla to property selection as well.
“Millions of mortgage seekers are coming to us through trusted sites like Money.co.uk, Uswitch and Confused.com. Owning every part of the process means we can improve their experience from start to finish” explains Tariq Syed, the RVU chief executive.
He continues: “Digitalisation has been sluggish in the mortgage sector but together with Mojo we will have the teams and the tools to supercharge the process and give consumers the experience they deserve.”
Meanwhile Richard Hayes, the co-founder and chief executive of Mojo Mortgages, adds: “This significant next step in our journey makes that vision a reality on a scale we could have only dreamt of back then. We’ll look to revitalise the UK mortgage ecosystem while creating remarkable digital experiences for both our colleagues and our customers.”