Online estate agency Strike - which used to be HouseSimple - is expanding its sell-for-free service out across the Midlands and parts of Central England.
The free service, which launched in Yorkshire and the North West in June 2019, followed by Nottingham and the North East in 2020, allows homeowners to sell their home for free.
The agency says vendors are still receiving local expert valuation and sales support from listing to completion, despite not being charged.
Its latest expansion will see the creation of around 80 new jobs in its agency and financial services teams.
Based on the average UK house price of £256,0001, the agency claims the model could allow homeowners to save almost £4,000 in commission fees - £1,000 more than the average stamp duty holiday saving.
Strike’s latest new locations include Birmingham, Leicestershire, Coventry, Derby, Dudley, Gloucestershire, Herefordshire, Stoke-on-Trent, Shrewsbury, Telford, Worcestershire, Walsall and Wolverhampton, with the online agency planning to offer its full service nationwide from early 2022.
Sam Mitchell, chief executive officer at Strike, says: “Strike is here to redefine the way we move. Estate agency has remained largely unchanged for 200 years, with people feeling overcharged and underwhelmed, but we’ve been fighting to change that since we launched our sell for free model back in June 2019.
“The ability to sell a home for free, without paying any estate agency fees, was always going to be well received, but maintaining a quality service is what has been key to our model’s success and allowed us to continue to expand. The Midlands and Central England are the latest pieces to our jigsaw puzzle as we strive to offer our full service nationwide before long.”
Strike describes itself as the evolution of Housesimple following a rebrand in 2020.
It says it’s sold over £1.7 billion worth of properties since it became the first agent to sell homes for free in 2019, and over £4.5 billion since first launching.