Properties with professional marketing packs sell up to 48 per cent quicker than those without, according to an experiment conducted by Your Move and Reeds Rains.
The exercise was undertaken with supplier FocalAgent and monitored over 3,500 properties over a three month period.
Those with professional photography, floorplans and 360° tours, alongside Facebook advertising and premium listings, sold on average 48 per cent faster than those listed without.
The research reveals notable savings in marketing efficiency, increasing the overall volume of viewings by 13 per cent on average. Those properties given professional marketing of this kind also sold for an average of £1,600 more.
Oliver Blake of LSL Property Services - parent company of Your Move and Reeds Rains - says: “There’s no doubt that technology such as 360° tours and hosted virtual viewings became an established part of the COVID-19 property market.
“As we come out of the pandemic, our agents now have a very exciting suite of tools that help win us more instructions by giving vendors a choice of products to maximise the number of viewings and help their property sell more quickly – while at the same time reducing the inconvenience of a large number of physical viewings in their home, if that’s what they wish.”
Lee Wainwright, a former agent and now chief executive of FocalAgent, adds: “Consumer expectations have changed permanently and this is what will drive the adoption of professional property marketing over the long term, particularly tools such as 360 tours and guided virtual viewings which have been invaluable to agents during the last eighteen months.”