Haji-Ioannou says: “When considering their next house move, buyers and sellers need to be right on top of their neighbourhood property market and I believe that Roy is just the man to allow them to do just that.
“I am confident that easyProperty offers that combination of local expertise and low-cost professionalism that takes the hassle and expense out of house moving.”
Marsden himself says: his absence of agency experience is not only not a disadvantage, but may be a positive advantage.
He states: “I’d never worked in property, but this in fact gives me a unique perspective to the industry and changing the way things are done and the products that are used.
“Let’s make the process of buying or selling a home as easy as selling a car.
“I see a future where the customer journey is streamlined and modified, using technology, wherever appropriate, to irradicate the overwhelming feeling of doom and gloom when you start looking to buy, sell or rent a home.
“As we come out of lockdown, I think the world of work, services for which we pay, and life in general, has changed.”
He continues: “Most of us, if selling a car, bike or any used item, jump straight on the internet and use one of the many auction or second-hand marketplace sites, and generally have a sale within days, sometimes even in a matter of hours.
“So why is it that when we are looking to move home, many of us have absolutely no idea how to go about it?
“Do you go straight down to the local estate agents which you remember from seeing one of their ‘For Sale’ boards down the street? Do you Google ‘I want to sell my house’ and go with whatever company appears at the top of search results? Or do you ask friends and family for their recommendations?
“Well, none of the above. One call to your local easyProperty agent should do the trick.”
David Brierley, chief executive officer of easyProperty, says: “Roy is clearly a high-energy addition to the easyProperty ‘family’ and we are delighted to welcome him aboard.
“We are growing by the month and we can be proud of the strides we are taking in Berkshire, Cheshire, Essex, Hampshire, Kent, Lancashire, Lincolnshire, Middlesex, Northumberland, Shropshire, South Yorkshire, Teesside and Scotland.
“We aim to have 130 local partners in place within the first 12 months. They will have two or three territories each with individual territories comprising around 25,000 owner-occupiers.
“Through easyProperty we offer a brand that is both recognisable and trusted as well as technology that helps estate agents to do the job but doesn’t tell them how to do the job.
“It’s all aimed at allowing our partners all the independence and freedom they need to enable them to grow their businesses.”
Brierley says the strategy is to concentrate on local areas and grow organically.
Jason Bull, easyProperty chief operating officer, adds: “It’s an exciting time for our industry and the past 16 months or so has accelerated and changed customer thinking and behaviour faster than at any point in the past.
“This paradigm shift in customer behaviour is creating huge opportunities for us and the addition of Roy to our team will enable us to exploit these to the fullest.
“Customer journeys and user experiences are things Roy understands incredibly well through previous roles with blue chip companies, and by not having any previous involvement in the property industry he brings freshness of ideas and some challenging thinking to our top team.
“This kind of approach benefits our partners and customers in equal measure and will allow us to create fantastic touch points at every step of the moving process with the merging of tech and touch and processes that will transfer from other customer centric operators in different industries.”
easyProperty’s current charging includes an upfront charge of £795, or a split fee of £395 then £895 on completion, or a no sale, no fee of one per cent including VAT.