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Agent’s website or portal? Marketing tips from the Guild Guru

Iain McKenzie, chief executive of the Guild of Property Professionals, has given Estate Agent Today readers four exclusive marketing tips.

In a video interview McKenzie puts agents in the front line to help the industry come out of the pandemic, with professional tips focusing chiefly on digital marketing.

And he tells interviewer Chris Buckler - himself a London agent - exactly where he believes the agent’s priority should be when it comes to marketing via a portal or through the agent’s own website.

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McKenzie also covers agents’ skills and agents’ own brands, digital identities and social media.

It’s a tight five minute interview, only for EAT readers.

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