A controversial league table of corporate agents’ market share is deliberately excluding Purplebricks and other online agencies.
This is despite Purplebricks this morning reporting a 12 per cent rise in instructions so far this year - and being in a position to repay all £1m furlough funds it had acquired through the Coronavirus Job Retention Scheme.
The market share survey is by comparison website GetAgent which says Connells is the most prominent corporate agent in today’s market, accounting for 2.5 per cent of all listings in the last six months.
William H Brown is next with 2.2 per cent of listings, and haart third on 1.6 per cent.
Savills, Your Move and Arun, Hunters, Winkworth, Kinleigh Folkard and Hayward, Bairstow Eves, Chancellors, Martin & Co, Reeds Rains, Knight Frank and Foxtons come next.
When adding umbrella brands into the equation, Connells' market dominance becomes even more evident. In the last six months, Connells and its associated brands have clocked up 14.1 per cent of all listings in the market.
In contrast, LSL ranks second but at just 3.2 per cent of listing activity.
So why is Purplebricks banned?
GetAgent founder Colby Short says: “Some may also note the absence of a certain online player but we felt it was important to compare apples with apples and keep the focus on proper estate agents. The low cost, DIY approach of the online sector is no substitute for the value of a traditional, full-service agent.
“This has become particularly apparent in recent times with homebuyers and sellers seeing long delays and tricky selling conditions due to the market backlog. This is really when the experience and guidance of a proper estate agent comes into its own and they’re worth every penny of their fee.”
|
Table shows the top 10 individual estate agency brands based on percentage of listing activity in the last six months
|
|
Agency
|
Percentage of Market Listings (Last 6 Months)
|
|
Connells
|
2.5%
|
|
William H Brown
|
2.2%
|
|
haart
|
1.6%
|
|
Savills
|
1.5%
|
|
Your Move
|
1.4%
|
|
Arun
|
1.4%
|
|
Hunters
|
1.2%
|
|
Winkworth
|
1.1%
|
|
KFH
|
1.0%
|
|
Bairstow Eves
|
1.0%
|
|
Chancellors
|
0.9%
|
|
Martin & Co
|
0.9%
|
|
Reeds Rains
|
0.9%
|
|
Knight Frank
|
0.8%
|
|
Foxtons
|
0.8%
|
|
|
Table shows the top 10 parent estate agency brands based on percentage of listing activity in the last six months
|
|
Agency
|
Percentage of Market Listings (Last 6 Months)
|
|
Connells
|
14.1%
|
|
LSL
|
3.2%
|
|
SpicerHaart
|
2.1%
|
|
Savills
|
1.5%
|
|
Leaders Romans Group
|
1.4%
|
|
Arun
|
1.4%
|
|
Hunters
|
1.2%
|
|
Thamesview
|
1.1%
|
|
Winkworth
|
1.1%
|
|
KFH
|
1.0%
|
|
Chancellors
|
0.9%
|
|
Martin & Co
|
0.9%
|
|
Knight Frank
|
0.8%
|
|
Foxtons
|
0.8%
|
|
EweMove
|
0.7%
|
|
%20-%20IMAGE%20Client%20Accounting%20%E2%80%93%20what%20are%20your%20options.jpg)
%20A%20property%20tale%20for%20our%20times.png)
Join the conversation
Jump to latest comment and add your reply
I think getagent has made a serious mistake here. Whether you “like the model or not” I’ve worked with TO’s and LPE’s better than any in a 20 year high street career. The agents on the ground are estate agents and all have been “high street” at some stage. I guess eXp and KW will be banned too.
“Statistics damn statistics” comes to mind and not including a major player because you don’t like them makes the analysis they’ve undertaken pointless.
I totally agree - of course Purplebricks should be included in this.
I don’t agree. They made a decision this was all about high street agents. It fulfills that brief. It’s not rocket science to see where PB would fit in given that we know their numbers.
Everyone knows my views on Purplebricks, but listing 60,000 instructions year on year in the UK makes it a huge contender, and it is the 'general public' making this choice - so 'Get Agent' who have a strap line of 'Find the Best Estate Agent for You - see which agent will do the best job of selling your home' is possibly in breach of this commitment.
Also does GetAgent not have a commercial model where it takes a % of the agent's commission if it successfully puts together a prospective vendor and an agent. So a referral fee underpins their enterprise?
I stand to be corrected on this - and message me directly if you are the CEO. But - if this is the case might it be that Purplebricks did not want to pay to be included?
Again conjecture on my part - but I seem to remember back in the day some comparison website asking me for a % of a fee if they introduced me to potential vendors, and I replied I had 42% market share of sales in a two-mile radius so probably their service was not for me, as we usually were invited out on most MA's.
If this was not GetAgent I apologise for my lack of understanding what your business model is, maybe you just provide intel for the public as a service? But if that is the case, then as the largest lister of property in the UK under one brand - why would you miss Purplebricks off your list?
On the Get Agent website it clearly states that it uses Land Registry data to determine who is the 'best' agent in an area, clearly omitting 40,000 completed sales a year from one agency would skew this data set and make a mockery of this claim - I wonder if trading standards would be happy at this situation.
Maybe a proviso needs to be added to the Get Agent site – ‘we omit to include data for Purplebricks even though they are the most dominant lister of properties in the UK or similar’.
Good debate this. I wonder if they’ll reply?
Mark they will not reply - maybe Vic should ask them?
I’ll drop him a line. Seriously! Let’s see if Pb can defend themselves here as legitimate agents!😜
Please login to comment