A league table of the most important issues facing vendors places the scale of estate agents’ charges at the bottom - and this may explain why online firms have found it hard to gain traction in the marketplace.
Comparison service GetAgent has polled over 1,000 home owners to ask them what the key issues are.
Most vital for those selling a home was to achieve a sale price as close as possible to the asking price, the number one consideration for 37 per cent of respondents. The other top factors were:
- that the sale price is close to the asking price: 37%
- that the sale goes through smoothly: 30%
- a quick sale: 30%
- regular updates on progress: 8%
- the expertise and experience of the agent: 8%
- paying a low fee to the agent: 7%
“We know it’s common practice for many agents to overvalue in order to win business, but this research suggests it could be detrimental to their chances of winning business in the long term should they fail to deliver” explains GetAgent founder and chief executive Colby Short.
“It’s also interesting to see that paying a low fee is of little importance to those looking to sell and this has no doubt come about due to many online agents failing to deliver on the service side of their proposition” he continues.
The survey of 1,059 UK homeowners was conducted last Thursday by consumer research platform Find Out Now.