Michael Bruce has been promoted from the role of executive chairman of Boomin to group chief executive officer.
This is within two weeks of the portal launching.
Other changes announced in a statement overnight include a hunt for a managing director.
“The search is underway for a leader within the industry to drive the business forward, whilst remaining true to our values of having estate agents at the very heart and centre of our business” according to Bruce, referring to the managing director vacancy.
Stephen Murphy, who spent 17 years at the Virgin Group, is the new Boomin group chairman, as reported on Estate Agent Today yesterday morning.
Murphy - described by Bruce as a “real big hitter” - says: “I have been really impressed by the DNA of the business and the ambition to deliver truly exceptional experiences for agents and everyone engaged in property.
“I am excited to be working with the founders and the management team to realise the enormous potential that exists with market leading agents, trulyinnovative technology and a collective ambition to make a genuine difference. I will be an active advocate for all of these ambitions as Chairman.”
Meanwhile this morning Foxtons announced it was taking a £3m stake in Boomin. A statement to agency shareholders said this "continues Foxtons strategy of remaining at the forefront of technological transformation in the property sector."
A story on Sky News earlier this week said the new chairman arrives as “Mr Bruce finalises the first stage of a £25m fundraising for the new portal, which will compete with listed peers such as Rightmove and OnTheMarket.”
It continued: “A source close to Boomin said the funding was being committed at a £100m post-money valuation.”