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Graham Awards


Agents’ performance measured by PropTech firm’s new dashboard

Software provider Rex has launched three new live dashboards for agencies, one of which covers agent performance.

Rex says the dashboards - which also cover current inventory and sold listings - will allow agents and company management to check pipelines and overall team performance.

Agents set privileges so that certain users can see certain dashboards, but Rex says those firms which are committed to agent performance visibility across the board can make them public to increase accountability and encourage healthy competition between staff.


"Agency reporting can be tedious and often inaccurate when it's a series of cobbled-together spreadsheets that require daily manual updating," says the supplier’s head of product Tom McCarthy.

The firm says the Agent Performance Dashboard can be used by negotiators to track their own performance, as well as by managers and directors to monitor how the team is performing.

It shows an agent's average commission rate, appraisal to listing ratio, listing to sales ratio, average days on market, total attributable commission and more.

The Current Inventory Dashboard allows agents to monitor their upcoming sales pipeline and forecast inbound commission.

The information provided in this dashboard, such as active market appraisals, new listings and deals under contract, can be used as a talking point for sales meetings, helping to increase motivation and transparency.

The Sold Listings Dashboard allows agents to see all their sales data and subsequently understand where their revenue is coming from.

It also provides a simple way to take stock of the 'bigger picture', automatically filtering to show an agency's performance compared to the previous year.

Anton Babkov, chief executive of Rex Software, says that although the majority of agents will already have been keeping track of this key information, the dashboards save time.

"Combining the insights of the three dashboards can provide a powerful insight into the performance of your agency quickly and efficiently, an invaluable tool in such a fast-moving and competitive market” he adds.

"Everything the modern agent does should be fuelled by data and our main aim when developing the new dashboards was to make this data more accessible and digestible, so agents can spend more time putting the data to work.”


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