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Graham Awards


Agency is UK’s first to white-label sales-streamlining app

Century 21 UK is the first agency in the country to white label an app which covers transaction components from property viewings to signing documents to completing a sale. 

The app is from Moovshack, which launched four years ago and offers users instant messaging services, in-app scheduling for viewings or valuations and e-signatures, as well as a portal where users can rate properties.

Century 21 UK has covered the costs of the white-labelled application for two years on behalf of franchisees, and the agency’s head of franchising Chris Summers says: “I’m thrilled to be able to offer our hardworking franchisees the opportunity to use this latest innovation from Moovshack, both to maximise sales, and, importantly to give our franchise. Whether they’re working from home, out on a valuation or helping staff at their high-street branch, it’s vital that our branches have access to the full customer journey, all in one centralised, portable platform.


“Great customer service has always been important to us, and I think the last 12-months have only demonstrated further just how crucial it is to the continued success of any business – it’s what makes a company memorable and customer loyalty from that experience can make a huge difference.

“Not to mention, just how dramatically consumer habits have changed in the last 12-months, with reliance on technology – even for buying big-ticket items online – has grown at an exponential rate.

“That’s why we’re proud to invest in the latest technology. I’m looking forward to giving customers the reassurance of being able to connect with our branches and franchisees all around the UK, quickly and easily for updates or advice, all so they can make their dream home a reality.”


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