Top PropTech provider snapped up by parent firm of The Guild and F&C

epropservices, parent company of The Guild of Property Professionals and Fine & Country, has acquired estate agency website supplier Starberry.

The firm is described as a creative digital agency, which offers lead generation technology as well as website creation. 

Toscafund, epropservices’ 85 per cent shareholder, has funded the deal. 

Founded in 2001 by brothers Ben and Rus Sellers, Starberry’s activities are now to be expanded so that in addition to its existing customer base, it will also work with epropservices’ Guild and F&C brands. 

Ben Sellers, says: “Together, we can offer our customers a wealth of new innovations and multichannel services to accelerate growth and take things to a whole new level. As always, our mission is to Create Awesomeness. Deliver results.”

Jon Cooke, CEO of epropservices comments: “It is a great company with an excellent track record of providing digital marketing and leads to agents in the UK and internationally. Our combined vision is to deliver international residential agents a platform providing further lead generation tools and digital solutions.”

And Matthew Siebert, Toscafund and epropservices director, adds: “As a leading investor in the fintech and proptech sectors, we believe that the acquisition of Starberry strengthens the group’s leading position as a digital enabler to the property industry and will provide its clients with a superb suite of products and services.”